Is Mobile Marketing Worthwhile?

I'd say it totally depends on your business and your audience.

If you're focusing on selling mobile marketing services to other (offline) businesses, then put your primary focus on building a mobile site first.

But for almost everyone else (those building nearly any business OTHER than one offering mobile marketing services), I'd say focus on building your main WordPress website first. It's easy to make it mobile ready (readable) with a one-click install of a mobile plugin. (I use WP Touch -- I think.)

THEN, when you've gotten your main web-based website up, including a really good opt-in page with an irresistible freebie building your list, circle back around and get a bit fancier with the mobile site.

To evaluate what you need, first consider your business, your audience, and your top priorities. For most people here, it's making money as soon as possible. That means beginning to build a list as soon as possible, which means you need an irresistible offer and gorgeous opt-in page first.

You can get the offer and opt-in form up and be building your list before the rest of your website and business is even built out at all. (It really helps to know what you'll be selling and who your audience is first though. )

Again, unless you're offering mobile marketing services, focus on a more traditional WP website first, make it mobile with a plugin, and then circle back around to make a really nice mobile site once you've got 1) at least a basic website up and 2) are building your list.

Hope that helps!

Michelle