When Buying Banner Space on Websites (Best Tactics!)

21 replies
Hello Warriors,

I want to buy banner space to promote my website. I am thinking to choose from:

- Google Display Network
- SiteScout
- BuySellAds

If you have a additional website that you think is worth knowing about, please don't hesitate and tell me about it! all help is appreciated.

What would be the best approach for me to use this type of promotion with a 1000$ Budget?

Like anyone else I am trying not to waste my money and do this the right way, because this is my first time trying out like this I would like to sharpen my knowledge before going in!

Thanks and Best Regards,
Luca
#banner #buying #space #tactics #websites
  • Profile picture of the author writeaway
    The bad news is that banners don't convert all that well.

    The other bad news is that you have to closely monitor your campaign and have several backup ads ready so you can optimize your results.

    The good news is that they are cheaper than other ad types.

    The best news is that there are ultracheap banner solutions available like adf.ly and other link redirect programs. Start with these when testing out your ads. Once you find very powerful ads, you can run them on more expensive ad platforms.
    Signature

    Build Your Passive Income Empire the SMART WAY
    Pay less / Earn More / Start Earning Faster
    {{ DiscussionBoard.errors[7665722].message }}
    • Profile picture of the author Bruce Wedding
      Originally Posted by writeaway View Post

      The bad news is that banners don't convert all that well.
      Hmmm, you're selling $5 articles and $5 ads and telling people banners don't convert well? I can personally introduce you to 6 banner millionaires and casually know of at least another 1/2 dozen more.

      The reasons people fail at banners is:

      1. They approach it with a bad attitude eg "I can put up a banner, get tons of traffic and get rich."

      2. They don't constantly test.

      3. They don't target properly.

      4. They don't have an adequate budget.

      5. They give up too soon.

      6. They don't have a backend in place
      {{ DiscussionBoard.errors[7667118].message }}
    • Profile picture of the author WillR
      Originally Posted by writeaway View Post

      The bad news is that banners don't convert all that well.

      The other bad news is that you have to closely monitor your campaign and have several backup ads ready so you can optimize your results.

      The good news is that they are cheaper than other ad types.

      The best news is that there are ultracheap banner solutions available like adf.ly and other link redirect programs. Start with these when testing out your ads. Once you find very powerful ads, you can run them on more expensive ad platforms.
      Banners convert very well for those who know how to use them. The problem in marketing is that a lot of people assume because something does not work for them right away that it doesn't work for anyone. It's simply not the case. Take a look around the Internet and you will see hundreds of millions of dollars being spent every week by companies paying for banner advertising. I'll give you a hint. They are not doing it because they are losing money.
      {{ DiscussionBoard.errors[8030035].message }}
    • Profile picture of the author battleweb
      Originally Posted by writeaway View Post

      The bad news is that banners don't convert all that well.
      I'd have to mildly disagree with this. While I have had poor results with banner advertising in some niches, others I have had extraordinary results with excellent conversions. I think a person's success with banner advertising will have a lot to do with their niche, demand for their products and/or services, where and how their audience is targeted, etc. But, under the right circumstances, I am proof positive that banner advertising does convert great - under the right circumstances. But keep in mind that advertising is so prevalent these days that people instinctively ignore and avoid advertising, if you do use a banner, make sure the banner design grabs attention and that it's context keeps the customer's attention.
      Signature
      If you find my post helpful, please be sure to click the Thanks button and let me know.
      {{ DiscussionBoard.errors[8110408].message }}
  • Profile picture of the author johnben1444
    Google Display Network is better.

    However, with $1000 budget, i would rather use Google adword and ensure your site has getresponse or aweber to collect contacts of your visitors. This way you will still keep a good percentage of every traffic that comes to your site there after.
    {{ DiscussionBoard.errors[7665782].message }}
  • Profile picture of the author nicholasb
    no reason you cant test out all of them, test them all out and see which networks and sites perform the best. Once you have that data then go directly to the site to work out a deal and cut out the network.
    {{ DiscussionBoard.errors[7666027].message }}
  • Profile picture of the author owenlee
    Banner space works well if you know how to do it correctly...

    You will be needed to do lots of testing and also split test your landing page.

    You will also need to keep track of those traffic.
    {{ DiscussionBoard.errors[7667659].message }}
  • Profile picture of the author trafficmasters
    We have had great success with sitescout, they have access to every major display network including googles
    {{ DiscussionBoard.errors[7668839].message }}
  • Profile picture of the author khooster1
    I prefer PPC network over banners.
    Easier to monitor. And usually cheaper.

    Try banners ads on popular blogs. Usually negotiable and convert better.
    {{ DiscussionBoard.errors[7668857].message }}
    • Profile picture of the author espresso
      I set up an advert yesterday via buysellads
      last time I checked had just over 100 impressions but no click yet
      Still early days
      You need to very careful and not monitor well
      Like buying WSO its easy to get attracted to shiny things and spend lots of cash
      {{ DiscussionBoard.errors[7669140].message }}
  • Profile picture of the author alchebank
    I recommend you to search websites and contact owners to place a banner by yourself because it's a lot easier and cheaper than purchasing traffic from self-serve platform like SiteScout.

    You don't need to spend a huge amount of money. All you need to do is making an agreement such as how many impressions you will get and how much you need to pay with the owner of the website.

    Purchasing a banner to promote your offers is awesome. I like it because you don't need to know how to write programing code to make a landing page. You just have an idea to create eyes-catching banner and that's it!

    Hope this post will help you can make a decision easier
    {{ DiscussionBoard.errors[7678204].message }}
  • Profile picture of the author Stuart Walker
    The bad news is that banners don't convert all that well.
    No one told my banners!

    For some of my sites they bring in the majority of my traffic and the conversion rate is impressive.
    {{ DiscussionBoard.errors[8030071].message }}
  • Profile picture of the author celente
    I have negotiated a deal lately on a popular and forum / combined.

    I spend $300 a month on banners / ads, and return is about $900 a month. So $600 a month profit.

    But I spent lots of money testing, most people give up on media buying before it even begins, you have to test 3 various ads on the same blog, and sometimes even more. And give it time. So you need testing capital and do not just give up. You need the right blog, and have to understand your target audience. The better you understand them, the better results you will get.
    {{ DiscussionBoard.errors[8030102].message }}
  • Profile picture of the author Stuart Walker
    I contact sites directly to advertise on rather than going through brokers, that way I get better prices.
    {{ DiscussionBoard.errors[8030121].message }}
  • Profile picture of the author RogueOne
    The bad news is that banners don't convert all that well.
    Does that include the banner in your sig.?

    5. They give up too soon.

    6. They don't have a backend in place
    7. They don't have a clue to start with.

    Tips:

    Make your own banners. You can use free software if you need to.

    Make your banners fit with the website you are advertising on.

    Keep it simple.

    I've had great success making banners that look (kind of) like a normal website link. Not only do they get the best CTR but they also produce high quality traffic.
    Signature
    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
    {{ DiscussionBoard.errors[8030149].message }}
  • Profile picture of the author Stuart Walker
    Make your banners fit with the website you are advertising on.
    If you target your banner to each individual site you are advertising on and have a custom landing page you'll see much higher conversions.
    {{ DiscussionBoard.errors[8032560].message }}
  • Profile picture of the author writeaway
    Banners are great for branding. If you want lots of conversion, you have to optimize. Find a very cheap provider so you can optimize your campaign.
    Signature

    Build Your Passive Income Empire the SMART WAY
    Pay less / Earn More / Start Earning Faster
    {{ DiscussionBoard.errors[8040682].message }}
    • Profile picture of the author PazG
      For list building, banner ads are one of my preferred traffic generation tactics. If you set them up properly then you can get subscribers for a few cents each. I love it!
      Signature

      {{ DiscussionBoard.errors[8110013].message }}
  • Profile picture of the author espresso
    RockingLastsForever
    Whats your average cost per month per banner

    Banner advertising is the oldest and still most obvious sign of online marketing

    Like mentioned you can directly buy banner ads but most PPC campaigns are banner ads
    Google's content advertising is mostly banner ads
    Face book banner ads,
    This site has them

    Adult banner advert on porn sites etc etc

    One issue I have found with buying banners directly is you cant geo target which causes issues if you are an affiliate marketer like me
    {{ DiscussionBoard.errors[8110062].message }}
    • Profile picture of the author Joshua Lowenthal
      I feel the most important aspect in ANY advertising or promotional venture is the targeting.

      You have to target, target, target, and I don't mean broadly.

      If you aren't digging down into the psychology of why they would follow your advertisement and ultimately trust you and work with you through a purchase then your doing it wrong.

      Try to understand the act of running a business online is a process, a lot of people get stuck trying to make IT ALL work NOW, and not learn how the pieces make the picture come together.

      When you can understand that a black or white box with just one word in it in a contrasting color can have just as much, if not MORE of an effect on the human psyche than a multicolored, graphical, animated, and catchy box; then you can say you understand advertising.

      Read about it!

      Good Luck!
      {{ DiscussionBoard.errors[8110095].message }}
  • Profile picture of the author cpoalmighty
    My viewpoint: people hate to read in general. If you make long winding ads or ads with too little clarity they will skip over them. You need to formulate your banner ads to be read in about 5 secs or less. I tend to prefer sending my potential clients to the order pages immediately because if they clicked on it, they most likely just want to buy. If you send them to a long list of reading, with loads of scrolling, you may lose them within the first 2 scrolls. Personally, I would browse the web for something to purchase and if that message is not clarify defined, or I have to wonder what it is they are really selling, I MAY click on the ad but definitely would not be interested if I have to sit down with even 5 minutes of torturous reading. Keep it simple and you will succeed.

    Another point I would like to make is to always have your own ad tracker installed. I found this useful for my businesses since some third parties tend to stretch the truth a bit. Eg I purchased an ad campaign with a reputable third party and had my ad ran. Let's say the third party reported 1000 clicks, in reality my ad tracker reported only 800 clicks. You should have at least 2 trackers to verify the results are accurate.
    Signature
    Host Ultimo LLC
    Home Page | Get A Website Quote | Direct Link to our Trial SSD Hosting. Instant setup
    We host, design and develop XHTML5/CSS3 {PHP} codeigniter for Wordpress | Ubersmith | WHMCS

    {{ DiscussionBoard.errors[8110174].message }}

Trending Topics