When Buying Banner Space on Websites (Best Tactics!)

The bad news is that banners don't convert all that well.

The other bad news is that you have to closely monitor your campaign and have several backup ads ready so you can optimize your results.

The good news is that they are cheaper than other ad types.

The best news is that there are ultracheap banner solutions available like adf.ly and other link redirect programs. Start with these when testing out your ads. Once you find very powerful ads, you can run them on more expensive ad platforms.

Google Display Network is better.

However, with $1000 budget, i would rather use Google adword and ensure your site has getresponse or aweber to collect contacts of your visitors. This way you will still keep a good percentage of every traffic that comes to your site there after.

no reason you cant test out all of them, test them all out and see which networks and sites perform the best. Once you have that data then go directly to the site to work out a deal and cut out the network.

Banner space works well if you know how to do it correctly...

You will be needed to do lots of testing and also split test your landing page.

You will also need to keep track of those traffic.

We have had great success with sitescout, they have access to every major display network including googles

I prefer PPC network over banners.
Easier to monitor. And usually cheaper.

Try banners ads on popular blogs. Usually negotiable and convert better.

I recommend you to search websites and contact owners to place a banner by yourself because it's a lot easier and cheaper than purchasing traffic from self-serve platform like SiteScout.

You don't need to spend a huge amount of money. All you need to do is making an agreement such as how many impressions you will get and how much you need to pay with the owner of the website.

Purchasing a banner to promote your offers is awesome. I like it because you don't need to know how to write programing code to make a landing page. You just have an idea to create eyes-catching banner and that's it!

Hope this post will help you can make a decision easier

No one told my banners!

For some of my sites they bring in the majority of my traffic and the conversion rate is impressive.

I have negotiated a deal lately on a popular and forum / combined.

I spend $300 a month on banners / ads, and return is about $900 a month. So $600 a month profit.

But I spent lots of money testing, most people give up on media buying before it even begins, you have to test 3 various ads on the same blog, and sometimes even more. And give it time. So you need testing capital and do not just give up. You need the right blog, and have to understand your target audience. The better you understand them, the better results you will get.

I contact sites directly to advertise on rather than going through brokers, that way I get better prices.

Does that include the banner in your sig.?

7. They don't have a clue to start with.

Tips:

Make your own banners. You can use free software if you need to.

Make your banners fit with the website you are advertising on.

Keep it simple.

I've had great success making banners that look (kind of) like a normal website link. Not only do they get the best CTR but they also produce high quality traffic.

If you target your banner to each individual site you are advertising on and have a custom landing page you'll see much higher conversions.

Banners are great for branding. If you want lots of conversion, you have to optimize. Find a very cheap provider so you can optimize your campaign.

RockingLastsForever
Whats your average cost per month per banner

Banner advertising is the oldest and still most obvious sign of online marketing

Like mentioned you can directly buy banner ads but most PPC campaigns are banner ads
Google's content advertising is mostly banner ads
Face book banner ads,
This site has them

Adult banner advert on porn sites etc etc

One issue I have found with buying banners directly is you cant geo target which causes issues if you are an affiliate marketer like me

My viewpoint: people hate to read in general. If you make long winding ads or ads with too little clarity they will skip over them. You need to formulate your banner ads to be read in about 5 secs or less. I tend to prefer sending my potential clients to the order pages immediately because if they clicked on it, they most likely just want to buy. If you send them to a long list of reading, with loads of scrolling, you may lose them within the first 2 scrolls. Personally, I would browse the web for something to purchase and if that message is not clarify defined, or I have to wonder what it is they are really selling, I MAY click on the ad but definitely would not be interested if I have to sit down with even 5 minutes of torturous reading. Keep it simple and you will succeed.

Another point I would like to make is to always have your own ad tracker installed. I found this useful for my businesses since some third parties tend to stretch the truth a bit. Eg I purchased an ad campaign with a reputable third party and had my ad ran. Let's say the third party reported 1000 clicks, in reality my ad tracker reported only 800 clicks. You should have at least 2 trackers to verify the results are accurate.