Shooting down affiliate big launches with opposing email "elephant in the room" tips
I've been online fulltime since the 90s, building my business with zero affiliates, and just a couple jv partners. One thing I like to do, to help educate customers is to shoot down affiliate launches for overpriced bs in my industry (trading).
In terms of dialogue with my lists, it's 70%+ solid no-cost content to build credibility, 20% promotion/sales messages, and 10% anti-competitor "point out their flaws", so the balance and focus is always mostly on overdelivering solid content, with all the rest of it as other info.
As a customer advocate and widely published industry expert in my niche, I think it's the right thing to do, to tell traders to not waste money on $2000+ type affiliate marketed launches, and they appreciate it (judging from all the positive responses I get in my webinars, which have over 1,400 registered for my weekly events).
For credibility, and to actually help customers, I do point out the 'elephants in the room', such as why are they charging so much for their stuff, and why don't they have any proof elements, etc.
I started my business as an "anti-vendor" one, from one authentic guy in my niche who was tired of overpriced bs in my industry, from people with no proof they did what they claimed, and built from there.
Question: what do you think about that, as a strategy? It's done very well for me, though of course I'm Not on the Christmas card list of the overpriced bs affiliate marketeers in my niche, lol. Fortunately my list is huge, crediblity and positioning and sales are very strong, all with zero affiliates, though it's taken me over a decade of very hard work (16 hr days) to get there.
Any ideas on how to communicate that message in a way that continues to build credibility and get my customers/leads to continue to effectively make sure they're only buying actually useful resources in their niche? This approach may be beneficial across multiple niches, eg "don't waste money on overpriced hyped $2,000 products from people that can't prove it even works", or is that not a smart idea?
Pros: gain appreciation from customers about "ok he's not one of those cross promotion hypesters where he's one of the 'usual suspects' always endlessly cross pitching overpriced bs like his competitors
Con: likely makes it hard to recruit affiliates with big lists, the launch marketers in my niche. (I don't need them as sales are solid and growing w/o affiliates).
Would appreciate any candid comments, thx all.
-k
-Jason