Short of Leads.... Appreciate some help
I recently took a few extra salspeople on and our leads have dropped off a little which means my telesales team at times are scraping the bottom of the barrel for leads which isn't good.
My product is a IT certification program. We get people qualified and get them into work. We guarantee they pass their exams and get a job or they get their money back.
Currently the best source of leads is PPC camapigns pointed at landing pages and jobs fairs where we hand out information and take peoples details.
I have tried radio, national press, jobs papers with some success but the lead cost is too high, it eats up all of my margin and looses me money. I have even called up recruitment agent and IT companies offering to do joint ventures, shared mailing etc.. but it seems in the UK to most business owners this is a foreign concept an they think we are trying to scam them. We have had a few takers but the response isn't enough to solve the lead shortage.
I really need a way to generate some extra leads or I will have to let some of them go which I don't want to do.
I'm raking my brains all day every day but I'm not getting anywhere. Can anyone suggest any ideas to me? There are companies doing what I'm doing with sales teams 10x the size of mine but I just can't figure out what they are doing to get their leads.
Thanks for any advice.
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mrmatt -
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Mike Hill -
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domaingamer -
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