I am in the process of split-testing and improving this website.
The site is basically about growing your own food and is targetted towards beginners that know nothing about gardening, just wanting to eat higher quality food.
I have worked with updating the content on the page but is not getting a little "blind" on what can be done to improve the landing page further. Conversion has ranged from 1-9% as I have split-tested. The past few days it has been stable at around 2%.
I wanted to ask if anyone could share with me their experiences of what could be improved, and if there is any good books and other resources worth checking out. I know there are few "right answers" when it comes to split-testing but I would very much like to investigate if there are a few commonalities between sites that work that I can integrate in this site.
Looking forward to your replies.