Suggestions for improvement on website

Video testimonials always improve conversions.

I would recommend that, as soon as possible.

Hi there!
The page is very informative. Please consider your pictures, some of them should be in the center of the page and some of them are a bit distorted.
To my mind ticks work better with statements in comparison with questions.
By the way, check out this article about landing pages. Somebody has posted it here, but anyway in case you haven't read it yet.
Well, I cannot say that I am a complete pro in landings, but to me there is too much information provided. Although it is very useful, I doubt anybody would read all the text at once. Even scrolling takes a lot of time.
But anyway great job! Keep working on it.

Nice niche.
My concern is the price. $47 might be expensive for a ebook these days.
Is there anything you can do to improve the value? Instruction video?
Or a lower offer price? OTO at later stage?

You might want to include a opt-in page.

It is not always about good looks. You might need to do a little bit of analysis. Check if you are able to provide the information that your audience is looking for. You must have some targeted keywords, be sure that are you providing the information up to the mark comparing to the keywords that you are using to drive traffic to your site.

This is the extremely important factors if you can figure it out then you don't have to look back.

The header has the right feel in my estimation.

On the headline, I would reverse the parts of the sentence so the word Hydroponics doesn't hit the prospective customer 1st thing. My own first thought is 'what's that?'

I know, I know, the website tells about that but I don't want to right away cause the person to question.

By the way I've known for many years what Hydroponics is but the unfamiliarity hit me straight away.

A bit further down the line you might enlarge the font-size of the bullet-point text and see if it makes a difference.

I love the idea of growing your own and all that though. Good luck with it

Bjarne,

The site looks very professional I have to add. Graphics look amazing and you did a good job.

The only thing that you can test is the sales copy to increase conversions. Why not hire some professional copy writers and see if that helps you in anyway. That is what I would do.

You can go ahead and ask a warrior here in the forum to write a new sales copy for you. Get someone who looks like they have experience. Usually you can see if they have a lot of customers who have posted positive things about their service:

Wanted - Members Looking To Hire You

I think the site graphically looks really good.

Couple of things that stuck out at me, admittedly after a quick glance are:

The Headline - try and get something stronger there

The Monster Vegetables - move the story so it is at the start if the page.

The part about your journey, frustration and results should be up at the top.

Identify the problem - or in sales copy resonate with the same problems the niche are having.

Why should they listen to you? - This part will be your story.

Then results - As you already have on the page you can then show them your results.

Special offer and over deliver which it looks like you are doing with all of the bonuses.

Just some ideas for you - but I like the look of the site!

Thanks everyone.

A lot of positive feedback. Did not expect that. A few general points:

1. @EDK Thanks for your insights. Long copy. I tried testing a shorter copy with less information and it did not sell. Personally I think the other copy looked better, but that is marketing for you. In regard to not mentioning hydroponics in the headline I tested that with adwords, and the clickthrough rate for "growing indoors" was quite simply not high enough. I ended up with "hydroponic for beginners" which tells me that the prospective customer already knows what hydroponics is. Sidenote; when I started I was looking at adwords as a sales opportunity, now I see it more as a marketing research tool. So efficient, particularly with conversion tracking.

2. @talfighel. Thanks for suggesting copychanges. I was actually looking for a second copy-writing perspective so that is welcome.

3. @Chri5123. Thanks for those specific ideas. I will have to go over your post a few times to brainstorm variations there. Just in regard to headline. I pick headlines based on the ads with the highest click-through rate. Not sure if that is a good way of doing it, but it works for me.

4. @khooster1. Thanks for pointing out price. According to what I have tested on Adwords the price is accepted by the market. I am even testing a higher price on Adwords that actually has a higher clickthrough rate. The market likes that the book is sold with 12 months support. Also the supply agreement might also be popular.

5. @MonitorScout. Thanks for pointing out analysis. I have learned a lot looking at the keywords that are converting. I seem to go through a process of expansion and retraction. Expand with adding keywords then detract when they are not performing. I have about 80 keywords in the campaign now, however only about 10 have generated sales so far. This might be the Paretto principle playing out again.

6. @Greedy. Thanks for pointing out video testimonials. That might be next on the list, however in my case I am very particular that they have to be genuine. And for a plant growing product that is sadly a little time consuming. The testimonial I got for the support was 6 months in the making.

Thanks again for your input, this gives me a lot to work on.

TURN OFF AUTOPLAY of the video....

That's my BEST ADVICE to you. Why? Because MILLIONS of internet users still DO NOT have high speed internet and WILL NOT wait for a video to auto-load.

Test that and see if it helps.

Better Nav.
Video testimonial.
STRONG call to action on every page (missing on the blog).
#1: Better logo, appear more professional.. Something that captures the eye.