Going to make press release, any suggestion?

12 replies
Hi all warriors...

I need some suggestions how to make newsworthy press release that can convert reader to become potential buyer.

Please gimme some tips...
#make #press #release #suggestion
  • Profile picture of the author VegasVince
    Originally Posted by kocenghabok View Post

    Hi all warriors...

    I need some suggestions how to make newsworthy press release that can convert reader to become potential buyer.

    Please gimme some tips...
    Unless u are a major celebrity...do NOT make the press release about YOU. No one cares. "ME CENTERED" PRESS RELEASES get filed in the trash can and/or the spam file.

    2. What ever you're promoting must be newsworthy and something an editor would actually think his or her readers would be interested in.

    3. Tie it into a major news story......

    4. Use proper formatting and perfect punctuation or you'll look like an amateur. Also a lot of well done releases get put out verbatim....if they fit the criteria.

    FREE PRESS is one of the most undervalued, powerful traffic strategies that most people screw up out of apathy. They blast out shit that would bore the maggots off a corpse and wonder why no one cares much less buys.

    We live in a 24/7 tabloid media society. Trust me..give them anything at all interesting and you have a great shot of getting famous in America.

    Stay Legendary

    Vegas Vince
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    • Profile picture of the author kocenghabok
      Originally Posted by VegasVince View Post

      FREE PRESS is one of the most undervalued, powerful traffic strategies that most people screw up out of apathy. They blast out shit that would bore the maggots off a corpse and wonder why no one cares much less buys.
      So, is it mean that i shouldn't use free press release submission?
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  • Profile picture of the author Shirlyn
    Originally Posted by kocenghabok View Post

    Hi all warriors...

    I need some suggestions how to make newsworthy press release that can convert reader to become potential buyer.

    Please gimme some tips...
    1. Write Press Release like your are informing something to your readers instead of simply making it look like a ad copy.
    2. Don't forget to insert quotes from your customers or initial users.
    3. To get good exposure submit your press release across maximum no. of PR sites and also share it to your social network.
    4. Like mentioned above avoid silly errors, Proofread your write up couple of times before hitting the submit button.

    These are simple things to consider while writing a PR.
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  • Profile picture of the author Tanya E
    Read a few existing press releases on PR sites and make notes on what you observe in those press releases. Imagine yourself reviewing those press releases and critique each of them. When you have been through quite a few of them and made notes write a sample press release and post it here for Warriors to give their opinion.

    This way you will learn more instead of sitting back in your chair and reading through suggestions before you make a single press release by yourself.
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    ...
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    • Profile picture of the author kocenghabok
      Hi all

      thanks for your reply.

      Please gimme more suggestions

      Regards
      {{ DiscussionBoard.errors[7674114].message }}
  • Profile picture of the author jgant
    Timely events work great. I've done press releases about product sales linking to my site and that's generated a ton of converting traffic.

    I've done releases about a high quality blog post I've published. These are hit and miss depending on the topic.

    The best releases are when it's truly news or can be presented as news. It takes a little trial and error.

    I will say this and that press releases really do generate a ton of targeted traffic quickly and ongoing. I receive daily traffic from press releases I sent out months ago. I send out about 3 to 5 a week and they just keep on delivering ... some better than others.

    When writing them put yourself in a journalist's shoes. Whatever you're featuring, do so as an objective third party. Do not write it as an article. It must be in a journalistic format.

    I generally use short releases and get straight to the point ... usually 200 to 350 words. I place one naked link to the specific URL I want to send traffic to and usually one naked link at the end to the home page.

    Other tips:
    • Monday through Friday is best.
    • Schedule to release it at 3 am so it hits RSS feeders of editors first things.
    • If you can, customize the url for your website and/or keyword.
    • Integrate with social media.
    • If you can select cities to focus on (unless it's locally focused on a particular location), go with Chicago, Houston, Miami, New York and San Francisco
    • Check as many industry lists that you're permitted.

    Don't stop at one release. Do 10 and assess results. Try different releases to see what works best.
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    • Profile picture of the author kocenghabok
      Originally Posted by jgant View Post

      Timely events work great. I've done press releases about product sales linking to my site and that's generated a ton of converting traffic.

      I've done releases about a high quality blog post I've published. These are hit and miss depending on the topic.

      The best releases are when it's truly news or can be presented as news. It takes a little trial and error.

      I will say this and that press releases really do generate a ton of targeted traffic quickly and ongoing. I receive daily traffic from press releases I sent out months ago. I send out about 3 to 5 a week and they just keep on delivering ... some better than others.

      When writing them put yourself in a journalist's shoes. Whatever you're featuring, do so as an objective third party. Do not write it as an article. It must be in a journalistic format.

      I generally use short releases and get straight to the point ... usually 200 to 350 words. I place one naked link to the specific URL I want to send traffic to and usually one naked link at the end to the home page.

      Other tips:
      • Monday through Friday is best.
      • Schedule to release it at 3 am so it hits RSS feeders of editors first things.
      • If you can, customize the url for your website and/or keyword.
      • Integrate with social media.
      • If you can select cities to focus on (unless it's locally focused on a particular location), go with Chicago, Houston, Miami, New York and San Francisco
      • Check as many industry lists that you're permitted.

      Don't stop at one release. Do 10 and assess results. Try different releases to see what works best.
      Do you write your own press release or hiring someone?
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  • Profile picture of the author YasirYar
    Make sure your press release is following the TOS and guidelines of the press release submission site. Otherwise, all your efforts will just go to waste. So, you have to be careful with this.
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    • Profile picture of the author AndrewCavanagh
      Here's the basics of writing an offline press release that will get you on radio, on TV in the newspaper.

      To put what I'm telling you here in perspective...

      For two years I appeared regularly on over 40 radio stations across Australia.

      I've got publicity on the front page of the newspaper many times.

      And yes I've got on TV.

      Here's some guidelines for those offline press releases...

      1. Start with a killer headline.

      2. Say it in two sentences or less.

      3. Make them contact you. DON'T give them all the information. Use teasers so they have to call to get the story.
      If they call you the're already 90% committed to doing a story on you.

      4. The idea is everything. You have to make the idea behind your press release really sexy to get results.


      If it won't fit double spaced on a single page IT'S TOO LONG!!!!!!!!!!!!!!!

      If you do a press release for TV think images that will work well on TV.

      On radio think of "sound bytes" - catchy lines that come over well on audio.



      Provide a simple catchy story and when they interview you they'll let you
      promote your business. They know and expect it as part of the deal.

      My biggest problem when I get interviewed is getting them to promote only one of my products. They want to do everything they're so excited about the story!!

      Also think ahead. Have a second release ready so you can mention it when you get interviewed (this is a HUGE key).

      That way you can go from one interview to the next using media contacts you've already developed.

      I hope this helps you create your own killer press release.

      Kindest regards,
      Andrew Cavanagh
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  • Profile picture of the author John Romaine
    Originally Posted by kocenghabok View Post

    Hi all warriors...

    I need some suggestions how to make newsworthy press release that can convert reader to become potential buyer.

    Please gimme some tips...
    As far as I know, a press release is about announcing something newsworthy.

    You should be using a press release to get people interested in your business, then worrying about converting them once they engage with you (via whatever medium you have in place)
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  • Profile picture of the author sadiaali786786
    first you top press release guidelines.then start working.
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  • Profile picture of the author kaytav
    If you have a E-Commerce site, you can write in the press release about any offers or discount you are offering. Making it interesting to read is very important. It should have something that will benefit the user.
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