Help - How much to charge for a solo ad?

That sounds like a great list. Go to safe swap and see what others are charging for smaller, less responsive list's. You may even want to promote to them yourself and make more money..

Alex Blades is correct - safe-swaps is the spot to check solo ad rates. They are mainly geared to IM products so probably not the place for you to sell solo's but for price comparisons they are a perfect place to check pricing.

I would charge whatever I want but be realistic lol

I agree look at what you competition is doing.

But ask your buyers if they have talked to anyone else.

Because they may not know of the competition.

Usually people charge .40 per clicks, but charge much lower when they first start off selling solo ads to gain a reputation.

I suggest you do the same.

Look into competition, see what the companies want to advertise and then make your decision based on those two factors.

You might be leaving money on the table if you charge a flat rate. For example, let's say a company is mailing a direct offer to them, what you can do is join their affiliate program and promote yourself if you figure you will make more money than the flat rate...

What to do if the company doesn't have an affiliate program?

EVEN BETTER! Tell them that you know many list owners in the industry and you would be willing to joint venture with them in return for a commission. Tell them you can set up an affiliate program for them so that they can attract new affiliates whenever they want, you can choose to charge them or not for that (you can sign up free for jvzoo to run the affiliate program) and then you do a promotion with them.

After that what you can do is act as a broker and organize deals with the music company and other list owners in your niche and get a referral fee...

If you want to charge the same as the IM industry then you will be looking at around:

$50 - 100 unique clicks
$90 - 200 unique clicks

this is about the average in the IM niche but you basically charge more if you think
you have a higher quality list

Most Internet Marketers are charging anywhere from .35 cents - .70 cents per click. These are SINGLE OPTIN lists and they are not anywhere as responsive as your list.

Lets just say for a single optin list you wanted to meet somewhere in the middle at .50 cents per click. But your list being DOUBlE OPTIN means you have worked a lot harder to build a real relationship with these people, as you said you are getting a 25% open rate.

That's a very responsive list and if I were you I wouldn't sell a solo for any less then .80 cents per click.

I sell solos as well and I charge .42 cents per click, so I do understand how to price these.

Use the Google Adwords tool to get PPC cost estimates for various terms in your niche. For a responsive and under-utilised list like your's a personal recommendation can easily be worth as much some of the higher paying PPC terms.

That said, such solo ads are only worth what your customers can afford to pay, not the market in general, so you'll probably find you have to come down a chunk from the higher paying terms.

I think you can probably charge highly for your niche list.
Your ticket item is more higher than IM niche in Safe -swap.

I suggest you charge like a CPA method. You probably can earn more that way.

Hi Ian,

I agree with Andy.

Safe-swaps is gonna be a really awkward source of information, because most people on there aren't in your niche. I'm guessing there is MUCH less competition as a solo ad seller in your niche, so you can charge more.

If people in HIGH COMPETITION IM stuff can charge $0.60 per click, it would be a good idea for you to check out what adwords are charging per click for your niche, and use that as a guide.

Hope this helps,
Isaac