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Am I doing this right? Newbie needs advice.

by TheBigBee
8 replies
I've identified a niche / market segment to which generating decent traffic through AdWords should work well. What I intend to do is create a high quality report that delivers on exactly what I will be marketing. There will be a lot of "hype", but the report will be done in such a way so as to actually deliver the precise information I'm marketing on my landing page. If the buyer takes action and implements it, it should work.

This report is designed for a "civilian" market segment, folks who know absolutely nothing about internet marketing, and can probably barely spell marketing.

So, I was wondering, how should I approach this? Should I buy PPC, set up the landing page to simply grab e-mail addresses, send an auto responder which builds up the sale, then send them to a follow up page later? Or, do I set up a squeeze page for them to download a freebie (sampler), then build up the sale? Or, do I straight up send them to my landing page with a "Buy Now" link and just sell the info to them right then and there?
#advice #newbie
  • Profile picture of the author cynthiaSEL
    People who can barely spell marketing gives a clue! You might want to test just going ahead and selling. Because you may have a want-it-now crowd you're selling to. If so? You can build a list of buyers. Then test their response to high value free versions of your future products so you can figure out what direction to go. That way your buyers get 1000x in value and you get the priceless feedback that builds your entire product line.
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  • Profile picture of the author jpsween88
    If your going to look into PPC for testing, I would go to Bing Ads Center vs Adwords. Not as much traffic but much less expensive
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    • Profile picture of the author Jill Carpenter
      Originally Posted by TheBigBee View Post

      I've identified a niche / market segment to which generating decent traffic through AdWords should work well. What I intend to do is create a high quality report that delivers on exactly what I will be marketing. There will be a lot of "hype", but the report will be done in such a way so as to actually deliver the precise information I'm marketing on my landing page. If the buyer takes action and implements it, it should work.
      Are you kidding? Or is this some kind of "experiment."

      What do you mean when you say "it should work?"

      You talk in previous posts about this forum:
      You are soooooooo right. However this is a "fast buck" forum. There are very few people I'd care to know personally here.
      Don't want to know us personally - but want to just come and get advice?
      This report is designed for a "civilian" market segment, folks who know absolutely nothing about internet marketing, and can probably barely spell marketing.

      So, I was wondering, how should I approach this?
      Again, is this an experiment? As you seem to have no respect for this forum or the masses here.

      It's a bit rude, no? You want to go after people who are not familiar with marketing - and you are going to sell them something that "should" work but that you've not personally tested?


      Should I buy PPC, set up the landing page to simply grab e-mail addresses, send an auto responder which builds up the sale, then send them to a follow up page later? Or, do I set up a squeeze page for them to download a freebie (sampler), then build up the sale? Or, do I straight up send them to my landing page with a "Buy Now" link and just sell the info to them right then and there?
      Well, you are talking about sales funnels. There are a few ways to set these up based on what you want your ultimate result to be - but they can get complicated.

      Beyond the funnel, you may be looking at marketing - but you are not really looking into the best interest of your potential buyers IMO - which is where marketing efforts should stem from.
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      • Profile picture of the author Sipboy3000
        Originally Posted by Jill Carpenter View Post

        Are you kidding? Or is this some kind of "experiment."

        What do you mean when you say "it should work?"

        You talk in previous posts about this forum:


        Don't want to know us personally - but want to just come and get advice?

        Again, is this an experiment? As you seem to have no respect for this forum or the masses here.

        It's a bit rude, no? You want to go after people who are not familiar with marketing - and you are going to sell them something that "should" work but that you've not personally tested?



        Well, you are talking about sales funnels. There are a few ways to set these up based on what you want your ultimate result to be - but they can get complicated.

        Beyond the funnel, you may be looking at marketing - but you are not really looking into the best interest of your potential buyers IMO - which is where marketing efforts should stem from.
        Love it Jill Carpenter!

        I was thinking the same thing in regards to the "it should work" comment.

        Plus, you're chances of doing PPC selling a report without a backend and being profitable is slim. I've rarely seen many people do well long term with PPC without a good funnel.
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      • Profile picture of the author TheBigBee
        Originally Posted by Jill Carpenter View Post

        Are you kidding? Or is this some kind of "experiment."

        What do you mean when you say "it should work?"

        You talk in previous posts about this forum:


        Don't want to know us personally - but want to just come and get advice?

        Again, is this an experiment? As you seem to have no respect for this forum or the masses here.

        It's a bit rude, no? You want to go after people who are not familiar with marketing - and you are going to sell them something that "should" work but that you've not personally tested?



        Well, you are talking about sales funnels. There are a few ways to set these up based on what you want your ultimate result to be - but they can get complicated.

        Beyond the funnel, you may be looking at marketing - but you are not really looking into the best interest of your potential buyers IMO - which is where marketing efforts should stem from.

        1. I don't ship junk. The "fast buck" I will earn comes from years of compiling research, data, networking, relationship building, testing, writing bad code, and failing. We live in the "networked world" so once I share all my years of compiled knowledge, it becomes worthless by the second. There's a sense of urgency to sell something - fast (buck) uniquely valuable because for this niche, it is valuable. So perhaps I should re-hash my phraseology. If the person who purchases my information actually implements it step, by step, there is ZERO chance they will not achieve the desired result.

        2. My reference to "fast buck" came as a result of my having been phenomenally impressed with some quality posts when I decided to pay. That should say a lot in and of itself. Then there was one fateful weekend, when I saw absolute garbage post, after garbage post after garbage post. Combine that with frustration at the fact that a previous post receive zero answers, entirely related to PPC and "cheap PPC" - left me jaded.

        It's glaringly obvious that post quality ebbs and flows around here. Something a newbie should get used to.

        Lastly, I have a lot of pride, and I think I can walk and chew gum with the best of them, so the "if these guys can do it, I can do it" mentality creeps in. Especially since the breadth and depth of my experience leave me uniquely positioned to sell words on a digital page for buck$ and have those words make a real difference in folks' lives.

        Thank you for your insights.
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  • Profile picture of the author RachelLily
    I think you should go with PPC. and btw, i think you are not a newbie cause experienced ones do these kind of stuffs.
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  • Profile picture of the author Malcolm Thomas
    You should try PPC to test. This way you will be able to test and tweak your results in order to further increase your profits.
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  • Profile picture of the author okashii
    Originally Posted by TheBigBee View Post

    I've identified a niche / market segment to which generating decent traffic through AdWords should work well. What I intend to do is create a high quality report that delivers on exactly what I will be marketing. There will be a lot of "hype", but the report will be done in such a way so as to actually deliver the precise information I'm marketing on my landing page. If the buyer takes action and implements it, it should work.

    This report is designed for a "civilian" market segment, folks who know absolutely nothing about internet marketing, and can probably barely spell marketing.

    So, I was wondering, how should I approach this? Should I buy PPC, set up the landing page to simply grab e-mail addresses, send an auto responder which builds up the sale, then send them to a follow up page later? Or, do I set up a squeeze page for them to download a freebie (sampler), then build up the sale? Or, do I straight up send them to my landing page with a "Buy Now" link and just sell the info to them right then and there?
    This sounds like a foolproof way to get your ass handed to you by Adwords team. If this is your approach, you are a few years late to the party and on the fast lane to have your account swiftly banned. You probably might wanna take your stuff to more lenient traffic sources, and still deliver some kind of value to your audience, at least you're in for "the fast cash". And about dissing most of the forum... seriously, what is wrong with kids these days?



    Still you seem to really have drive and confidence and that is a very good thing. But yeah adwords won't treat you right at least you know how to work your way around it. So whatever you do, don't direct your adwords traffic to a squeeze page, specially in the MMO niche.
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