First of all, thank you for a great forum! I've been hanging around here in the background for a year or so and now felt that it was time to become a Warrior
I'm about to launch a cashback/reward website where users register and can take part in different affiliate offers and then earn cashback. (They can for example buy stuff from their favorite e-stores and then get X% back in cashback of the value they buy for.)
The problem I'm facing is that the website will be launched on a local market where the knowledge of this kind of websites is not very widespread. This becomes a problem because I have to transfer the concept through the advertisement and get them to understand how good this is for their wallet.
Here are some of the marketing methods that I've considered.
I have made som research and have concluded that almost no-one is searching for any term related to the concept. It feels like a waste to spend money here and it won't get me any traffic anyway.
Same problem as described above. Almost no-one is searching for it so even if I were nr.1 on all keywords I wouldn't get any huge amount of traffic.
Affiliate networks - PPL campaign
I think this might be the best option. But on the other side, how happy will the advertisers be if I'm paying others to get people using a service that will eat their margins?
Competitions on Facebook pages
This might give me some leads but at the same time wouldn't be for long term.
Buying blog post on larger blogs, done correctly, could be a good thing but it could also be a flop. Worth a try?
How would YOU market such a sites to target the right audience and deliver the message?
Hope you get any idea of what I'm after and I would be very happy for any input or discussion regarding the problem.