One Tactic I Learned About Successful Blogging...

37 replies
If there is one piece of information that I have learned about building a successful blog, it is to blog consistently. Post to your blog at least 2 times per week. 3 to 4 times would be even better.

Just imagine what would happen if you were to blog consistently for 3 months straight while making 2 high quality posts per week. Your blog would have 32 new articles and would begin to get huge amounts of organic traffic just from the long tail keywords in your articles.

That doesn't even include the main keywords that you are targeting.

Another tip is to interact in forums and social media in whatever niche you are in. Doing so will give you additional traffic to your blog on top of the traffic that the search engines are sending you.

Blog daily and Blog consistently, and you will see your readership grow with every passing month.
#blogging #learned #successful #tactic
  • Where's your blog?

    I want to see the "huge amounts of organic traffic" you're getting from just 32 articles.

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    • Profile picture of the author Kendrickk
      Thanks for the great tips!
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  • Profile picture of the author Campbell24
    There are so many boring blogs out there that can be outcompeted by consistent updating.
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  • Profile picture of the author gjohansson1
    I am actually testing against this by creating less content. During the month of January, I added 21 posts to my blog and got 653 unique visitors.184 from search.

    During February I only plan on creating two posts, but promoting the heck out of them. I am going to see if creating less frequent, much higher quality content is better for attracting search and social media traffic, which I think it will be.

    I'm definitely not disagreeing with you, but if I can get more traffic by writing fewer articles and recording fewer videos, then heck I'm going to do it! lol

    Thanks for the tips!
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by gjohansson1 View Post

      if I can get more traffic by writing fewer articles and recording fewer videos, then heck I'm going to do it!
      So am I.

      I mean "so do I".

      32 articles is 11 months'-worth of articles for any of my sites. They get an article only once every 10 days each. But those articles then get republished in front of tens or hundreds of thousands of targeted readers.

      Article marketing isn't about publishing them just on your own site and waiting for people to find them (and especially not if they're just people coming from search engines!): it's about taking your articles to where the already-targeted traffic is already looking. It isn't about how many articles you have: it's about who reads them.
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      • Profile picture of the author gjohansson1
        Originally Posted by Alexa Smith View Post

        So am I.

        I mean "so do I".

        32 articles is 11 months'-worth of articles for any of my sites. They get an article only once every 10 days each. But those articles then get republished in front of tens or hundreds of thousands of targeted readers.

        Article marketing isn't about publishing them just on your own site and waiting for people to find them (and especially not if they're just people coming from search engines!): it's about taking your articles to where the already-targeted traffic is already looking. It isn't about how many articles you have: it's about who reads them.
        I definitely agree and to be completely honest, the only reason I have the articles/videos public is because of social media and search traffic. The content is mainly for my email list.

        I used to only share content with my subscribers via email only but why not share the same content and get the benefits of content marketing at the same time?

        You definitely have your system down for maximum efficiency
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  • Profile picture of the author Dino Aiello
    Thanks for the information. I am in the process of getting my blog off the ground. I plan to post quality content at least 3 times a week. I agree with Bathunter about there being too many boring blogs out there. I find that, for me anyway, a video blog is most interesting. I'm not too thrilled about being in front of a camera, but that's just one of the fears I have to overcome. Thanks again for the tips.
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  • Profile picture of the author sovereignn
    It's actually been proven that blogs grow substantially faster if you do the opposite

    Post 1-3 HIGH QUALITY articles a month and promote the crap out of them...

    Sure you got 300 people to see your post and that's great so you post a new one? No you promote that post and promote it until 5,000 people see it

    You won't lose subscribers because "you don't post enough" contrary to popular belief that is actually the least common reason for people to unsubscribe.

    If your content is great and really holds their attention and you're interested people WILL come back and they will be excited every time you post a new article.

    Regardless of how often you update

    (Now I'm definitely not saying if you post extremely often you won't be successful that's not true. It's possible to succeed either way, there are tons of variables that will determine your success)
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    • Profile picture of the author John Romaine
      Originally Posted by sovereignn View Post

      It's actually been proven that blogs grow substantially faster if you do the opposite
      Oh really?

      Show me the evidence.

      James Schramko does close to 10 million dollars a year, and he publishes content daily. So do I.

      Take a look at any successful website, and whats the recurring theme?

      They publish content consistently.

      Watch this. In particular from 2:50 where Rand talks about the importance of consistent publishing and how the seomoz blog helped build their community.


      Then take a look at his blog here

      Take note of how often he updated his blog - almost daily.

      That business is now worth tens of millions.

      Question - if new and fresh (regular) content isnt important, then why arent you at an internet marketing forum that has 12 members?
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      • Profile picture of the author madstan
        If you build it properly they will come and stay!

        Originally Posted by John Romaine View Post

        Oh really?

        Show me the evidence.

        James Schramko does close to 10 million dollars a year, and he publishes content daily. So do I.

        Take a look at any successful website, and whats the recurring theme?

        They publish content consistently.

        Watch this. In particular from 2:50 where Rand talks about the importance of consistent publishing and how the seomoz blog helped build their community.

        Entrepreneurship: Marketing Tips for Startups - YouTube

        Then take a look at his blog here

        Take note of how often he updated his blog - almost daily.

        That business is now worth tens of millions.

        Question - if new and fresh (regular) content isnt important, then why arent you at an internet marketing forum that has 12 members?
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      • Profile picture of the author Malcolm Thomas
        Originally Posted by John Romaine View Post

        Oh really?

        Show me the evidence.

        James Schramko does close to 10 million dollars a year, and he publishes content daily. So do I.

        Take a look at any successful website, and whats the recurring theme?

        They publish content consistently.

        Watch this. In particular from 2:50 where Rand talks about the importance of consistent publishing and how the seomoz blog helped build their community.

        Entrepreneurship: Marketing Tips for Startups - YouTube

        Then take a look at his blog here

        Take note of how often he updated his blog - almost daily.

        That business is now worth tens of millions.

        Question - if new and fresh (regular) content isnt important, then why arent you at an internet marketing forum that has 12 members?
        This and thanks for responding on my behalf. Blogging daily is the KEY to building up a loyal following of readership. If you look around, the most successful blogs are the ones that are updated often. That is the key to successful blogging.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by John Romaine View Post

        Take a look at any successful website, and whats the recurring theme?

        They publish content consistently.
        Might the business model you're discussing here, which entails publishing content every day, actually describe "any website successful with SEO traffic" rather than just "any successful website", Johnny?

        I do know plenty of successful websites that don't publish new content very often at all ... just a thought?
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        • Profile picture of the author John Romaine
          Originally Posted by Alexa Smith View Post

          Might the business model you're discussing here, which entails publishing content every day, actually describe "any website successful with SEO traffic" rather than just "any successful website", Johnny?

          I do know plenty of successful websites that don't publish new content very often at all ... just a thought?
          Well you're probably right. But I bet there have been large percentage of blogs that have failed that rarely published content too.

          I wasn't speaking purely from an SEO perspective at all. I'm talking about content across a variety of mediums. (video, podcasts, email, forums, social networking etc) Infact even though I publish daily, its rarely a traditional "article".

          I could be wrong, but the way I see it - the more crab pots you have in the water, the more crabs you catch.
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      • Profile picture of the author Will Edwards
        Originally Posted by John Romaine View Post

        Oh really?

        Show me the evidence.

        James Schramko does close to 10 million dollars a year, and he publishes content daily. So do I.

        Take a look at any successful website, and whats the recurring theme?

        They publish content consistently.

        Watch this. In particular from 2:50 where Rand talks about the importance of consistent publishing and how the seomoz blog helped build their community.

        Entrepreneurship: Marketing Tips for Startups - YouTube

        Then take a look at his blog here

        Take note of how often he updated his blog - almost daily.

        That business is now worth tens of millions.

        Question - if new and fresh (regular) content isnt important, then why arent you at an internet marketing forum that has 12 members?
        Firstly, thanks for the interesting video. However, although the guy clearly does believe in posting to his own blog daily, that is not really his over all message. See here ...

        How to Win a Content Arms Race - Whiteboard Friday | SEOmoz

        Cheers,

        Will
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  • Profile picture of the author Michael Ten
    If my memory serves me, the woman who started Life Hacker became successful by posting about 15 articles per day. Think about that.
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  • Profile picture of the author NewParadigm
    One simple thing many sites forget to do, which is a big turn-off for me when it comes to content. Put a date on the content. I'll skip over stuff that doesn't have a date on it. Is it a day old or 15 yrs old? Recent dated material lets me know that a site isn't dead and that its updated.
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    • Profile picture of the author plb09
      Originally Posted by NewParadigm View Post

      One simple thing many sites forget to do, which is a big turn-off for me when it comes to content. Put a date on the content. I'll skip over stuff that doesn't have a date on it. Is it a day old or 15 yrs old? Recent dated material lets me know that a site isn't dead and that its updated.
      Absolutely agree, then I often find that the article is a few years old. Read these articles is a waste of time then, when it contains old information. The worst thing is that Google often provides such old articles in the search. It's funny, when Google offers articles with links to sites and these sites no longer even exist.
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  • Profile picture of the author Chri5123
    Couldn't of said it better than the OP.

    Quality, updated content is key.

    I have about 5 blogs that get over 4000 hits a day with less than 32 articles/blog entries.

    Depending on the niche it might take more, also the organic traffic is coming in because the blog entries are red hot topics in the niche.
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  • Profile picture of the author trafficmasters
    Content creation on a daily basis is what you should aim for, not 1 or 2 articles a week.

    As someone said, it has to be quality - not automated/spun material that no one will read.

    No point getting those organic visits only for them to bounce within a few seconds!
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  • Profile picture of the author Alex Blades
    I think you will need about two per day not per week. I noticed when I finally do get around to posting on blogs, that Google indexes them almost instantly, which suggest to me that Google can never get enough fresh content.
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  • Profile picture of the author gabibeowulf
    I would like to add that you should also concentrate on getting people back to your posts.. rather just the frequency of your posts. Have a facebook page where you can notify people who liked your website, twitter, an email list. Depending on what you're offering you can make a living posting every once in a while (especially if you're promoting & selling expensive / membership sites) ... or several times a day (if you have some sort of pay per impression model).

    -Gabriel
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  • Profile picture of the author perfect
    This quite refreshing, but isn't how many article you put but the quality of the articles.
    The higher the quality the better not number.
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    • Profile picture of the author jasonl70
      john - I usually agree with your comments, but I have to make an exception here

      Originally Posted by John Romaine View Post

      Watch this. In particular from 2:50 where Rand talks about the importance of consistent publishing and how the seomoz blog helped build their community.

      Take note of how often he updated his blog - almost daily.

      That business is now worth tens of millions.
      in all fairness - Rand also says he posted daily for 4 years w/o success.

      Then he spends the rest of the video talking about viral content - infographics, etc. I reckon that viral content is fairly important to their eventual success

      Just because they post every day does not mean there's a cause/effect relationship. I'd wager that the high quality viral content wasn't/isn't posted daily


      Originally Posted by John Romaine View Post

      Take a look at any successful website, and whats the recurring theme?

      They publish content consistently.
      that depends on how you define a "successful website".

      I made over 50k per year just from one 3 page site that was nothing more then a squeeze page, oto and download page

      I duplicated my email content I used in that endeavor as posts to blog, posted all at once, and while it made less then the 50k from my squeeze, it still made a few grand month - and the only work after setting it up was logging on to see if my checks were being deposited every month Not millionaire stuff, but very much autopilot income from a very lazy approach.. it was so hands-off that i didn't even realize the domain had expired until I saw my direct deposits drop off

      I built a site for a local client that was 20 or so pages, and they sold over $100k in vehicle service contracts per month from it from organic search - no 'publishing consistently' there

      The internet is full of 'successful websites' that have nothing to do with publishing tons of content all the time..
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  • Profile picture of the author jbsmith
    All of the major bloggers (Rowse, Vaynerchuck, Copyblogger albeit using guest posts, Goddin, Flynn, I could go on and on...) blog regularly and frequently...I'm not sure we can debate the fact that this works better for attracting traffic, building a loyal following, supplying strong publicity and branding in a marketplace and making $$

    But it is MORE than just regular blogging, it is:

    1. Knowing your audience, what they find interesting, frustrating, funny and useful
    2. Finding your voice so you come alive instead of just being informative
    3. Understanding how to engage your audience, not just talk to them...being inquisitive, controversial, current, leading-edge and knowing how to push people's buttons to get them to participate.

    Done correctly you can build an extremely powerful and engaged audience that is far more valuable than the average email list...

    We are evolving our niche blogs in this direction and are seeing massively more traffic, very high engagement rates when we hit the nail on the head with topics and significantly higher monetization - the next step now is to further refine the sales-funnels on these pages now that there is 10X the traffic flow.

    On another note, we are also getting asked to events and publish based on our frequent and effective blogging in two of the 4 niches we have upped our activity.

    Jeff
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  • Profile picture of the author pavster
    And here I am pleased that my 7 week old blog has got its highest page views of 43 today, it appears that either my content is crap or that its too early to see good results. I would appreciate your comments on my blog, if you can be bothered......
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by pavster View Post

      I would appreciate your comments on my blog, if you can be bothered......
      A critique of your traffic-generation methods (whatever they are?!) would perhaps be much more helpful, to you, Pavster?
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      • Profile picture of the author pavster
        Originally Posted by Alexa Smith View Post

        A critique of your traffic-generation methods (whatever they are?!) would perhaps be much more helpful, to you, Pavster?
        Alexa,

        Presently I am promoting my blog via facebook, twitter, commenting on other blogs, forum posts and a bunch of other free classified ad sites like craigslist etc. Any comments suggestions would be welcomed!
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  • Profile picture of the author rahultilloo
    I think writing 2-3 articles per week is enough. You need promote them like anything by linking them on guest post, web 2.0 websites & through social media marketing.

    I used to post regular articles every day but didn't got great results hence now I am working the other way round which is working great.
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  • Profile picture of the author ymest
    Consistency is KEY in most areas anyway! I totally agree with you! Some good bloggers manage to publish daily and they write from their heart, soul, whatever but not TO PLEASE GOOGLE....This said, it helps them tremendously!

    I couldn't agree more with you, Malcolm!

    Yoan
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  • Profile picture of the author Coby
    I'm pretty good at producing new content...

    However, sometimes I get busy or sidetracked with other projects...

    So, another way to "recycle" my content is by republishing "old" posts... I do this using a plugin called "Old Post Promoter" which you can download from the WordPress directory...

    I also use a plugin that will tweet older posts which helps get them some traffic...

    I often get asked how I create so much content for my blog and the truth is I don't create nearly as much "new" content as it looks like I do and often that's one of the things folks look at when visiting a blog - which is how often you are making posts.

    Hope this helps.

    Cheers,
    Coby
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    • Originally Posted by Coby View Post

      So, another way to "recycle" my content is by republishing "old" posts... I do this using a plugin called "Old Post Promoter" which you can download from the WordPress directory...
      I've used OPP. I think I recommended it here a couple of times.

      I stopped using it, though, because regular blog readers were complaining about the recycled content. They wanted new stuff. All OPP does is change the date on your articles.

      fLufF
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      • Profile picture of the author JohnMcCabe
        Originally Posted by fluffythewondercat View Post

        I've used OPP. I think I recommended it here a couple of times.

        I stopped using it, though, because regular blog readers were complaining about the recycled content. They wanted new stuff. All OPP does is change the date on your articles.

        fLufF
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        Ditto that...
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  • Profile picture of the author Sue McDonald
    I believe you have to have quality content that allows people to learn. If you only want to post once or twice a week, it is up to you but if you can provide quality content you will definitely have a following. Never post spun material - people will be unsubscribing from you very quickly.

    If you are consistent with your posting and then you don't post you may even find some of your followers contacting you to see if you are OK.
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  • Profile picture of the author bsummers
    Thank you for the tip! Yes, blogging consistently is a good thing, but i guess you should also have to consider its content. No matter how you many times you post in a week, if you're content is really not that sensible, then I think success is less likely to occur. For me, what's really important in blogging (in terms of marketing) is a well-written and illustrated blog, because in this way, it can add to a reader's understanding of a serious topic and, at the same time, promote an institution's marketing messages.
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    • Profile picture of the author Malcolm Thomas
      Originally Posted by bsummers View Post

      Thank you for the tip! Yes, blogging consistently is a good thing, but i guess you should also have to consider its content. No matter how you many times you post in a week, if you're content is really not that sensible, then I think success is less likely to occur. For me, what's really important in blogging (in terms of marketing) is a well-written and illustrated blog, because in this way, it can add to a reader's understanding of a serious topic and, at the same time, promote an institution's marketing messages.
      Yes, I totally agree with this. When Blogging, your content should be readable and understandable to your viewing audience. Absolutely. I totally agree with this. Blogging just for the sake of blogging is a shortcut to failure. Blogging to offer value to your readers is the ticket to success.
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  • Profile picture of the author BethHewitt
    Blogging daily whether to get more traffic or not is a great way to learn some blogging disciplines and skills. It is a great way for new bloggers to get better and connect with other bloggers so long as you interact with your blog commentators. If you can do it daily do it, but if you can't figure out your schedule, be consistent and stick to it.

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