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Where do my clicks come from?

by Toletor
18 replies
Hi warriors,

My time for newbie questions...

I'm promoting a product through a squeeze page. I'm placing the link at different places and I want to know which of them is performing better (which text or banner is getting more clicks).

Any suggestions?

Thanks in advance!
#clicks
  • Profile picture of the author jamescanz
    You could use a link shortener / tracker like bit.ly, tiny url, and google has one as well (there's a bunch of them).

    So you create multiple links (which all lead to the same place) but the tiny link is different.

    Example:

    bitly/xy12 ==> goes to your site from youtube links
    bitlyxy123 ==> goes to your site from facebook links

    That way you will know how many clicks you get from each.

    There are multiple ways of doing it but that is just one example.

    If you have WordPress, I highly recommend Ad Trackz Gold
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    • Profile picture of the author Shaun OReilly
      I use a lead source tracking script on the squeeze page
      that automatically detects where the visitor came from.

      Then, I have the opt-in form set-up with a field in the
      background that auto-inserts the site that the person
      came from.

      This is a good way to know which lead sources are most
      effective and send visitors to the same page.

      Dedicated to mutual success,

      Shaun
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  • Profile picture of the author Greedy
    Careful with URL shorteners, you should just use your own redirects (you have more control and they can't be taken down.)

    Or better yet setup a full fledged tracking solution like Prosper202 (free) or CPVLabs.

    That is the long term solution.
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  • Profile picture of the author Chad Kimball
    even better, use woopra. Copy paste a small tracking code onto each page of your website and it will let you measure conversions for each source. I like it even better than google analytics.
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    • Profile picture of the author Julia Russo
      Originally Posted by Chad Kimball View Post

      even better, use woopra. Copy paste a small tracking code onto each page of your website and it will let you measure conversions for each source. I like it even better than google analytics.
      Chaddo--is that the free version?
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  • Profile picture of the author NatesMarketing
    There may be some easier methods, but this is what I do:

    - Install Wordpress in a directory on my site. For example: www.my-site.com/links
    - I then install the Pretty Links plugin - It's a url shortener that tracks clicks on your shortened urls.
    - I then create all my links within Pretty Links. For example: www.my-site.com/links/link_to_track

    Note: I don't do anything else with this Wordpress site, it's sole purpose is to run Pretty Links

    Hope that helps!
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Toletor View Post

    I'm promoting a product through a squeeze page. I'm placing the link at different places and I want to know which of them is performing better (which text or banner is getting more clicks).
    Really a "squeeze page", Toletor, or did you mean to say "sales page"?

    The reason I'm asking is that I suspect that you're talking at cross-purposes with Shaun (post #4 above) who has replied (for "squeeze page") when I suspect you meant "sales page"? Which may account for the confusion here ... :confused:
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    • Profile picture of the author Shaun OReilly
      Originally Posted by Alexa Smith View Post

      Really a "squeeze page", Toletor, or did you mean to say "sales page"?

      The reason I'm asking is that I suspect that you're talking at cross-purposes with Shaun (post #4 above) who has replied (for "squeeze page") when I suspect you meant "sales page"? Which may account for the confusion here ... :confused:
      I assumed that because he specifically mentioned the word
      "squeeze page" in his request, and that he had a squeeze
      page in his sig file, that he meant squeeze page.

      I could have assumed wrongly of course!

      Dedicated to mutual success,

      Shaun
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Shaun OReilly View Post

        I assumed that because he specifically mentioned the word
        "squeeze page" in his request, and that he had a squeeze
        page in his sig file, that he meant squeeze page.

        I could have assumed wrongly of course!
        No ... you may be right, too, in which case I apologize! I thought from "I'm placing the link at different places and I want to know which of them is performing better (which text or banner is getting more clicks)" that the OP actually meant "sales pages" because squeeze pages wouldn't normally have "links at different places" but sales pages do? Sorry if I caused confusion, here, rather than ameliorating it!
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  • Profile picture of the author MadMan90
    I think you could also use Google analytics and check on In Page Analytics, to see where you're visitors are clicking.
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    • Profile picture of the author Toletor
      Well, thanks a lot to all of you for your kind answers.

      Yes I meant "squeeze page". It is the squeeze page in my signature. I need to know how many visitors come from my sig file. Next week I'll change the text in my sig file and I want to know if the new signature performs better or worse than this one.

      I bought a solo ad and even though I did a little research on the seller and I trust he'll deliver the promised traffic, I'd like to keep track of that too.

      Same with the banners

      It's a matter of keeping track on everything I do. Since I'm new to IM I think I better keep records on everything I try until I find "my own way" and I can analyze the results ... and when that happens... I'll just keep track on everything I do!!

      I know all this is pretty basic for you guys, I'm just trying to learn!!!

      Thanks again for your replies
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  • Profile picture of the author Stuart Walker
    I think Terry Kyle released a wordpress plugin in a while back that tracked what link on your page was clicked on, I don't know the name of it but maybe you could search. Or use Pretty Links plugin, that would work.
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  • Profile picture of the author nicholasb
    what you should do is setup a tracking link for each traffic source, you can use bitly, but I use a plugin for wordpress called max a/b

    This way I can see exactly what traffic sources are generating the most traffic and also to see which traffic source converts the best.

    You always need to be backing up your results with proven and trackable data. Focus on removing all of the guess work from your business.
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    • Profile picture of the author Shaun OReilly
      Originally Posted by nicholasb View Post

      what you should do is setup a tracking link for each traffic source
      That's extra and unnecessary work.

      With the tracking script that I use, I can direct traffic
      to the exact same page using the exact same link and
      the script will automatically detect where the traffic
      came from and track results by source too.

      Dedicated to mutual success,

      Shaun
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  • Profile picture of the author Dan Grossman
    Originally Posted by Toletor View Post

    I want to know which of them is performing better (which text or banner is getting more clicks).

    Any suggestions?
    Yes: Rethink that! Don't measure vanity metrics, measure what actually matters: conversions, revenue, profit, ROI. You don't care which banner gets more clicks, you care which banner puts more money in your pocket. That might be the one with the least clicks if everyone that clicks spends money, where other banners bring lots of clicks that don't convert. If all you did was set up bit.ly links and track clicks like some people are advising, you'd cancel your best converting ad and throw more money at the worst, because you would have no idea that all the sales came from the banner with the few clicks!

    Attributing sales to the original traffic source is the purpose of marketing analytics tools. A few have been mentioned already.

    Originally Posted by Shaun OReilly View Post

    That's extra and unnecessary work.

    With the tracking script that I use, I can direct traffic to the exact same page using the exact same link and the script will automatically detect where the traffic came from and track results by source too.
    How does it do that when the referrer header isn't present, which it often isn't? (A: It can't)
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  • Profile picture of the author Chad Kimball
    Chaddo--is that the free version?
    There is a free version but you will want to use at least the startup version. They allow you 30 day free trial which I encourage you to check out.
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