Assuming a service has it's own affiliate program rather than one managed through network companies, what is the best way to let affiliate marketers find out about it? I imagine starting off with a press release couldn't hurt, article marketing, creating a thread in the JV section and a banner here on Warrior, an email to subscribers of that service...
However, what else is there? Are there any well known forums or websites that are good places to spread the word (without needing to build a relationship first)? Any tips and advice you all have would be greatly appreciated.