squeeze page converts well but no sales!

30 replies
Hello Warriors,

I recently bought two solos (from the same provider) that I directed to the same squeeze page.

The first was 200 clicks, got me 3 sales (form the opt-in) and nothing on the OTO

The second (about 10 days later) was 300 clicks, got me 0 sales (from the opt-in) and 1 sale form the OTO.

My squeeze page converted about 37% both time.
My front end offer is DCSX
My OTO is a $9 package with OTOGoldmine

Any help on what I should do to make more sales on the front end?

Thanks guys
Eric
#conversions #dcsx #squeeze page
  • Profile picture of the author Langeani
    Did you split-test your sales page, or you sent all of them to the same one?

    Maybe your sales page isn't well suited for the traffic your solo-ad provider is sending you!

    Any chance we could take a look @ it?
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    • Profile picture of the author roueric
      Hi Langeani,
      thanks for getting back to me so quick.

      You're right I didn't split test!...

      Here's the squeeze page that I used. Like I said it was for DCSX and the first 30days for $1:

      $1 For Online Success
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      • Profile picture of the author TheMentalist
        Originally Posted by roueric View Post

        Hi Langeani,
        thanks for getting back to me so quick.

        You're right I didn't split test!...

        Here's the squeeze page that I used. Like I said it was for DCSX and the first 30days for $1:

        $1 For Online Success
        You need a better offer. The problem with your current offer is that you haven't qualified me.

        As of right now, the squeeze page just tells me that if I have $1 then I can succeed online. But who needs to sign up? If I'm into social media marketing, should I sign up? If I'm into affiliate marketing, should I sign up? If I want to sell products, should I sign up? Who should sign up?

        The squeeze page needs to qualify the right people to sign up.

        Right now, someone signs up just because they're a little curious but you haven't qualified me to sign up.

        Also, it depends on where you're advertising.
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  • Profile picture of the author Malcolm Thomas
    If I were you I would just constantly focus on testing and tweaking your sales page, squeeze page, etc. Test and tweak, that's what you need to be doing.
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  • Profile picture of the author letsmakeit
    Originally Posted by roueric View Post

    Hello Warriors,

    I recently bought two solos (from the same provider) that I directed to the same squeeze page.

    The first was 200 clicks, got me 3 sales (form the opt-in) and nothing on the OTO

    The second (about 10 days later) was 300 clicks, got me 0 sales (from the opt-in) and 1 sale form the OTO.

    My squeeze page converted about 37% both time.
    My front end offer is DCSX
    My OTO is a $9 package with OTOGoldmine

    Any help on what I should do to make more sales on the front end?

    Thanks guys
    Eric
    Haha Im in the dame position as you. I get the clicks but now sales. I will be watching this thread close to see if I can come up with any ideas.
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    • Profile picture of the author roueric
      Originally Posted by letsmakeit View Post

      Haha Im in the dame position as you. I get the clicks but now sales. I will be watching this thread close to see if I can come up with any ideas.
      Good To see That I'm not alone!!...;-)

      If you hear of something that could help us...let me know!
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  • Profile picture of the author rmolina88
    Originally Posted by roueric View Post

    Hello Warriors,

    I recently bought two solos (from the same provider) that I directed to the same squeeze page.

    The first was 200 clicks, got me 3 sales (form the opt-in) and nothing on the OTO

    The second (about 10 days later) was 300 clicks, got me 0 sales (from the opt-in) and 1 sale form the OTO.

    My squeeze page converted about 37% both time.
    My front end offer is DCSX
    My OTO is a $9 package with OTOGoldmine

    Any help on what I should do to make more sales on the front end?

    Thanks guys
    Eric
    Ummm... You're saying that you got no sales, but you've already made 3 front end and 1 OTO. I think you made a few sales there.

    The title of this thread is kinda misleading, don't you think?

    In all honesty, you're not gonna get a lot of sales from the front end and OTOs. At the most, you'll probably make enough to pay back the cost of the solo ad or profit a little, but you can't expect that to be the majority of your income.

    The majority of your sales will come from the back end with your autoresponder messages/broadcasts. Since you've made a few sales already, I think you're already on the right track.
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    • Profile picture of the author roueric
      Originally Posted by rmolina88 View Post

      Ummm... You're saying that you got no sales, but you've already made 3 front end and 1 OTO. I think you made a few sales there.

      The title of this thread is kinda misleading, don't you think?
      Sorry rmolina88, didn't want to mislead you!

      True I made sales the first time around (actually they are $1 trials) but the second time the OTO sale got me $5.89!.....I know it's a sale but nothing to cover my solo fee.

      What I'm looking for is to be able to cover a greater part of my solo fee with the OTO and the front end offer.

      As of now, my subscribers are at about the 2nd and 3rd message of my autoresponder and still no sales.

      I set up my email sequence that way:

      -first 4 emails are about the front end offer (DotComSecretsX)
      -starting on the 5th email I start coaching them on how to build a list (squeeze page, auto responder, solos, list relationship etc..)
      Within those coaching email I propose tools (products with my affiliate link) that will help them along

      What you think about that sequence?
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      • Profile picture of the author Joe Benjamin
        Originally Posted by roueric View Post

        Sorry rmolina88, didn't want to mislead you!

        True I made sales the first time around (actually they are $1 trials) but the second time the OTO sale got me $5.89!.....I know it's a sale but nothing to cover my solo fee.

        What I'm looking for is to be able to cover a greater part of my solo fee with the OTO and the front end offer.

        As of now, my subscribers are at about the 2nd and 3rd message of my autoresponder and still no sales.

        I set up my email sequence that way:

        -first 4 emails are about the front end offer (DotComSecretsX)
        -starting on the 5th email I start coaching them on how to build a list (squeeze page, auto responder, solos, list relationship etc..)
        Within those coaching email I propose tools (products with my affiliate link) that will help them along

        What you think about that sequence?
        First,

        You're converting at almost 3%.

        Be grateful you are.

        Most people start off at .05% (1 sale for every 200
        leads).

        Even at those poor conversions you can make it
        work (ex. one $99 or $150 sale).

        Secondly,

        I think the sequence flat-out *sucks* and I haven't
        even read the darn thing.

        Here's a tip:

        No one wants to be coached or trained unless they
        asked and are willing to pay you for it.

        ...there are simpler ways to make money from your
        list than giving away the farm.

        Not only is it simpler...it's a lot less work.

        Different strokes for different folks.

        --- +++ Be Cool. -+++ ----
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        • Profile picture of the author roueric
          Originally Posted by Joe Benjamin View Post

          First,

          You're converting at almost 3%.

          Be grateful you are.

          Most people start off at .05% (1 sale for every 200
          leads).

          Even at those poor conversions you can make it
          work (ex. one $99 or $150 sale).

          Secondly,

          I think the sequence flat-out *sucks* and I haven't
          even read the darn thing.

          Here's a tip:

          No one wants to be coached or trained unless they
          asked and are willing to pay you for it.

          ...there are simpler ways to make money from your
          list than giving away the farm.

          Not only is it simpler...it's a lot less work.

          Different strokes for different folks.

          --- +++ Be Cool. -+++ ----
          I thought I would coach them 'cause they opt-in with DotComSecretsX which is a training for newbies.

          Joe Benjamin, what would you recommend doing? I'm kind of lost!!!
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          • Profile picture of the author Joe Benjamin
            Originally Posted by roueric View Post

            I thought I would coach them 'cause they opt-in with DotComSecretsX which is a training for newbies.

            Joe Benjamin, what would you recommend doing? I'm kind of lost!!!


            "Hey, can I show you something?"

            Not being one to resist temptation, you cautiously...yet
            curiously say and ask at the same time --

            "Sure, what is it?"

            "Watch." -- He says.

            He whips out a deck of cards.

            Only these cards weren't you're average playing cards.

            They were black and had a "felt-like" material on them.

            ...almost like some kooky dark-energy type stuff.

            But you play along, anyway.

            He fans the cards facing down in his right hand and tells
            you to "pick one" out the deck while his head is turned
            the opposite direction.

            You do.

            The magician puts the card back into a single pile and
            gives YOU the deck of cards.

            "Do you remember your card?"

            "Yes", you respond.

            "Good. Don't tell me. Now put it back in the deck and
            give 'em a good shuffle 2 or 3 times".

            You shuffle the cards 3 times plus a 4th time for good
            measure. Besides, you don't want to make it TOO easy.

            After you hand him the cards back in the newly shuffled
            deck, he's asking you, "Is this your card?"

            "Nope."

            "This one?"

            "Nope".

            "Okay. Seriously. How 'bout THIS one?"

            "Nah uh".

            "Fine. I give up." he says.

            With a smirk across your face...the magicain turns around
            and walks away in embarrassment.

            Before walking off, as if he forgot something, he turns BACK
            around and ask --

            "Sorry to bother you. But, uh...I think I'm *missing* a card?
            Could you help me find it, please?"

            "Sure" you think to yourself. Besides, the guy could use a
            break. At least he tried.

            ...20 seconds pass...than 40 seconds...

            So you ask him -- "Are you SURE you didn't lose your card?"

            "Yea. I'm positive. It's gotta be here somewhere."

            He snaps his fingers as if he just had an idea.

            *snap*

            "Could you check your pockets?"

            "This is nuts. He can't possibly think I stole his card..."

            You comply anyway.

            You're digging through your pockets and you feel something
            a bit...unusual.

            It's flat and feels like cardboard.

            You pull it out. You flipped it over.

            It was YOUR card you picked out the deck.

            You had it all alone.

            The Queen of Hearts.

            Looking at the magician in both amazmenet and total
            confusion you can't help BUT ask the famous question...


            "HOW did you do THAT?!"

            Without uttering a single word. He walks away silently -- ...

            ...with a smirk across HIS face.

            I ask you this, Roueric...

            would you have cared to see his magic trick if he
            revealed to you what it was BEFORE he performed?

            Would you have cared about the experience if you
            discovered what it was AFTER you saw it?

            I doubt it.

            Sure, we may ask the magicain, "How'd you do that!".

            ...but in every instence when you asked that question

            ...did you REALLY want to know?

            Or were you just expressing a natural reaction to WANT
            to know?

            It's a problem that plagues the IM community.

            They're constantly giving away the "tricks of the trade".

            ...then turn around and ask for money in return.

            If you GIVE me what i WANT without paying for it -- why
            are you asking me to PAY for it?!

            If I'm willing and able to pay you for your content...why
            give it to me for free anyway?

            It kills the mystery. The curiosity. The joy we feel when we
            "just don't know". And there's a PRICE you have to pay if
            you insist on knowing what that is.

            Unfortunately, I can't tell YOU what that is...because I
            value the time and effort I put in to learn this strategy that
            changed the way I did business for ever.

            But if you were paying attention to this story...

            you would have FOUND the answer for yourself.

            The same goes for the "Card-In-The-Jacket" trick.

            If you were paying attention. You would have saw it
            coming a mile away. But if you weren't, it's a mystery.

            That's the way it's designed to be.

            If you want your list to RESPOND...

            do the OPPOSITE of what you're doing right now.

            Every one and his uncle gives away tons of free content
            devaluaing themselves and their expertise.

            There's no written rule YOU have to do the same.

            I thought outside the box. Tried something different. And
            it works.

            It's conter-intuitive...but it works.

            Good Luck.
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            • Profile picture of the author roueric
              Originally Posted by Joe Benjamin View Post


              But if you were paying attention to this story...

              you would have FOUND the answer for yourself.

              The same goes for the "Card-In-The-Jacket" trick.

              If you were paying attention. You would have saw it
              coming a mile away. But if you weren't, it's a mystery.

              That's the way it's designed to be.

              If you want your list to RESPOND...

              do the OPPOSITE of what you're doing right now.

              Every one and his uncle gives away tons of free content
              devaluaing themselves and their expertise.

              There's no written rule YOU have to do the same.

              I thought outside the box. Tried something different. And
              it works.

              It's conter-intuitive...but it works.

              Good Luck.
              [/FONT]
              Thank you Joe Benjamin.....This story makes lots of sense!
              I'll keep that in mind from now on.
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        • Profile picture of the author roueric
          Originally Posted by Joe Benjamin View Post


          I think the sequence flat-out *sucks* and I haven't
          even read the darn thing.

          Here's a tip:

          No one wants to be coached or trained unless they
          asked and are willing to pay you for it.
          Anybody feels the same way about my email sequence?...

          -first 4 emails are about the front end offer (DotComSecretsX)
          -starting on the 5th email I start coaching them on how to build a list (squeeze page, auto responder, solos, list relationship etc..)
          Within those coaching email I propose tools (products with my affiliate link) that will help them along

          Got to say I feel like s**t now!...put so much work into it!
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  • Profile picture of the author Evocess
    Hi there!

    That is a good start for you. You have 3 sales in your first 200 clicks but in the next 300 clicks there was no sales maybe you can work on the headline of your squeeze page and add a little tweak on the design.

    I would agree that you should have a split testing on your designs to see what design converts well.

    Hope it helps.

    Cheers,
    Justin Durano
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  • Profile picture of the author Jgmurray
    roueric - You probably need to look at your open rate. You've built some sales mostly on the strength of the DCSX sales page it sounds like. You probably need to pay more attention to your subject headlines and your content.

    Keep in mind, solo ads are a great way to build a big list, but your subscribers are also most likely receiving messages from other IM'ers so they are not as responsive. You have to really exercise your copywriting skills to get their attention and build their trust.

    Tell us, whats your open rate like on the 2nd, 3rd, 4th message kind of thing?
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    • Profile picture of the author roueric
      Originally Posted by Jgmurray View Post

      roueric - You probably need to look at your open rate. You've built some sales mostly on the strength of the DCSX sales page it sounds like. You probably need to pay more attention to your subject headlines and your content.

      Keep in mind, solo ads are a great way to build a big list, but your subscribers are also most likely receiving messages from other IM'ers so they are not as responsive. You have to really exercise your copywriting skills to get their attention and build their trust.

      Tell us, whats your open rate like on the 2nd, 3rd, 4th message kind of thing?
      Jgmurray, here are my open rates:

      2nd message: 23%
      3rd message: 9%
      4th message: 6%
      5th message: 11%
      6th message: 17%
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      • Profile picture of the author Jgmurray
        Originally Posted by roueric View Post

        Jgmurray, here are my open rates:

        2nd message: 23%
        3rd message: 9%
        4th message: 6%
        5th message: 11%
        6th message: 17%
        Considering you are using solo ads, that's not terrible at all. 6% is a bit low, but the rest are OK, especially for a new comer.

        I think you are doing everything right, despite what you might think. Just keep, testing, tweaking, testing and tweaking. I've rewritten my email sequences several times before I got the open/conversion rates I wanted. Just keep at it.

        And don't be afraid to ask for the sale. Encourage your subscribers, yes, but also suggest tools that *gasp* they have to pay for. Believe it or not, people don't generally find value in something until they have to pay for it.

        Good Luck!




        Good Luck!
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  • Profile picture of the author WillR
    This is a perfect example of what I keep telling people. Nowadays marketers seem so concerned about their optin rate and increasing it. You will keep seeing these products claiming to have optin rates of 60% or whatever or people trying to sell squeeze page templates and claiming big optin rates also.

    Optin rates mean nothing at all.

    As shown in this example the optin rate is solid but those optins are making you no money. So those optins are worthless to you.

    Stop worrying about your optin rate and instead start measuring the lifetime value of your customers. Only then can you properly decide what optin methods are working best for you.
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  • Profile picture of the author ckbank
    How can you say something converts well if there are no sales?
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    • Profile picture of the author roueric
      Originally Posted by ckbank View Post

      How can you say something converts well if there are no sales?
      I meant convert opt-in/clicks...
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  • Profile picture of the author Steve Wells
    Here is the #1 key......

    HONESTY!

    Look at your landing page. And ask yourself, would you respond to it? Would others you know respond well to it? Does it look trustworthy, even for $1?

    I believe that people sacrifice quality. You can have quality and simplicity at the same time. Your page is bland in my opinion, if I am going to give you ANYTHING I want a good taste of what I am getting upfront. Visually or at least semi-visually and surely with words.

    I have seen this so much, people want to spend NO money expecting to make money. You gotta spend money in order to make money. Unless you are just going out to a physical job, a 9-5 job. But still you need to spend money, gas for you car, or bus fair to get you there, money for you clothes to look nice at work, or the proper equipment to get your job done right, etc...
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    • Profile picture of the author roueric
      Originally Posted by Steve Wells View Post

      Here is the #1 key......

      HONESTY!

      Look at your landing page. And ask yourself, would you respond to it? Would others you know respond well to it? Does it look trustworthy, even for $1?

      I believe that people sacrifice quality. You can have quality and simplicity at the same time. Your page is bland in my opinion, if I am going to give you ANYTHING I want a good taste of what I am getting upfront. Visually or at least semi-visually and surely with words.

      I have seen this so much, people want to spend NO money expecting to make money. You gotta spend money in order to make money. Unless you are just going out to a physical job, a 9-5 job. But still you need to spend money, gas for you car, or bus fair to get you there, money for you clothes to look nice at work, or the proper equipment to get your job done right, etc...
      Thanks Steve Wells.....these a great advices.

      What I was trying to achieve with my landing page was curiosity. I guess I did in a kind of way because it got me a ok opt-in rate. But maybe they felt mislead once they got into my funnel!

      I'll go a work on my page...thanks again!
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    • Profile picture of the author hbsusa
      Originally Posted by Steve Wells View Post

      Here is the #1 key......

      HONESTY!

      Look at your landing page. And ask yourself, would you respond to it? Would others you know respond well to it? Does it look trustworthy, even for $1?

      I believe that people sacrifice quality. You can have quality and simplicity at the same time. Your page is bland in my opinion, if I am going to give you ANYTHING I want a good taste of what I am getting upfront. Visually or at least semi-visually and surely with words.

      I have seen this so much, people want to spend NO money expecting to make money. You gotta spend money in order to make money. Unless you are just going out to a physical job, a 9-5 job. But still you need to spend money, gas for you car, or bus fair to get you there, money for you clothes to look nice at work, or the proper equipment to get your job done right, etc...
      Steve Well, very good feedback. Well said. That was my thought when I saw this as well. Put more into the squeeze page and you will squeeze more conversions.
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  • Profile picture of the author bhnath
    I think so many people are using dotcomx now it can get saturated. It is a great course but sometimes people see it to much!
    Think about changing your offer and your squeeze page to maximise conversions. Keep testing it with different traffic, eventually you will find a great converting squeeze page to go hand in hand with your offer.
    Same goes for your funnel, play around with your funnel for the best converstions!
    Nathan
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  • Profile picture of the author johnsonf5
    When I look at your squeeze page I'm not sure why I would sign up. The page is designed to draw too broad of a market in my opinion. It needs to be more defined what you are offering to your potential customers. Tell them exactly what you are offering them and how to get it. Some nice pictures, graphics, or video might help for sure.
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    • Profile picture of the author tonyb23
      More important than testing headlines/copy/landing page elements is to test the actual offer itself. Sure, things like headlines are important, but you can have the best copywriter write you an awesome headline for a crappy offer and it still won't sell. From what my mentor used to tell me, don't try to polish up a turd.

      Test different offers until you see an acceptable conversion rate/ROI or whatever your primarily goal is. Once there, do A/B testing of all the other elements to improve something that already have working.
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  • Profile picture of the author Anomalous
    There is a recent post that sets a good example of how to build a follow-up sequence. The trick is to promote in every message.

    http://www.warriorforum.com/main-int...month-yet.html
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    • Profile picture of the author roueric
      Originally Posted by Anomalous View Post

      There is a recent post that sets a good example of how to build a follow-up sequence. The trick is to promote in every message.

      http://www.warriorforum.com/main-int...month-yet.html
      Hey Chad!..good to see you here

      I just finish reading the post you put the link to...

      WOW, this guy knows his s**t!!...sorry for the language..

      Thank for sharing
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  • Profile picture of the author Bill Hugall
    Solo's are hit and miss sometimes, but keep testing for sure. That is the only way to really know. Play with things.
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  • Profile picture of the author Stuart Walker
    I'm surprised at your 37% opt in rate because there's no way I'd stick my email into your squeeze page for the sole reason it's not clear what you are offering. If I have $1 I can get internet marketing coaching from a millionaire? So do I have to pay $1 after I've entered my email address or what?

    Also am I expected to believe someone who is an internet millionaire is going to waste his time coaching me for $1? Am I really going to believe that someone who is a millionaire has such a poor looking website?
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