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List Building Questions

by RyanGillam
5 replies
Well, I know how to build a list now, but I have a question. Hypothetically (and I am not planning to release these WSOs any time soon). If I sold a WSO on social media views followed by another one on SEO would I want to create two separate lists for them? They are obviously both in the MMO niche, but both would have been looking for something completely different when they purchased the product. Therefore would the best bet be:

1. Combining them into the same list, marketing new MMO products to them.
2. Separate lists and only market products which are similar to what they purchased.

I am leaning towards one because we don't all wish to know just one strategy, but what are your thoughts? What do you do?

Ryan
#building #list #questions
  • Profile picture of the author khooster1
    Hi Ryan,

    I would prefer point 2. You will try to build a relationship with your list, providing targeted information to them. You can also opt-in them to your other list as time goes.

    I try to have as many list as possible so that I can sell them razor-targeted products.
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  • Profile picture of the author howtogurus
    I agree with khooster1, more lists are better than fewer lists. Two reasons to create separate lists,
    1. For tracking purposes or to divide by traffic source
    2. for followup purposes, put people into the list with the appropriate followups
    Also having multiple lists just gives you more flexibility, and besides it is easy to send one broadcast email to several lists at the same time.
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    George
    Check Out My New YouTube Blog

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  • Profile picture of the author MartinPlatt
    You want to segment your list as fully as you need to so that you can easily target your subscribers. When you write content, e-mails or whatever, if the list 'niche' is narrow, this will make it easier for you.

    Simply, if you were to promote using one campaign, and the free offer on the squeeze page was to appeal to one demographic, put that in a list, if the same subject, but another demographic, then another list. It's easy to mail to lists, and copy the content that you are sending, but much harder to appeal to a subset within the list, without being unappealing to the rest...
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    Martin Platt
    martin-platt.com

    Stuck with earning commissions online? Get this get this uncensored affiliate marketing guide for free (sold as coaching for $4,997)

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  • Profile picture of the author RyanGillam
    Great! Thank You You all helped a lot. I never saw it in that light before!

    Ryan
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    http://ryangillam.com/ryan-gillam-ltd-writing-services/
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  • Profile picture of the author JasonBennet
    I will simply build different list where each list campaign will have different email follow ups to appeal to that group of subscribers. Once all of them have finish receiving the emails, I will start to send broadcast to them as a whole. I think the most important thing is to have the mindset of consistently giving values to them.
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