Over the past year, my number of subscribers has gone up while my open rates and click rates have steadily declined.
Can someone tell me what's going on?
Or what I'm doing wrong?
I haven't changed anything about my newsletter. It's still sent out only once or twice a month. With the same amount of content (which is 2 article teasers with image and intro text), and some extra links. Very passive and non-aggressive. I'm letting them know about new content on the site. It's not a sales letter.