List building: Promoting the squeeze page- only

by jimvol
22 replies
I think my focus has been wrong. I have been making random blog posts, ezine articles, squidoo lenses and street article articles on totally random affiliate things.

I slapped my website together and had a really bad "squeeze page" to try and attract subscribers and build my list.

I think, after spending some time here, that I have been promoting the wrong thing.

Yesterday I made an improved squeeze page (first link below) now I know it's not perfect, but its better.

Today, something clicked in my mind, and said "promote the squeeze page and the free reports."

This thought was kind of an ah-ha moment.

I think for the next 30 days (doing something everyday) I am only going to do things that promote my squeeze page. (Lenses, YouTube, blog post, ezines, etc)

Am I thinking correctly with this process? Is this what most marketers miss?

Thanks!
#building #list #page #promoting #squeeze
  • Profile picture of the author gjohansson1
    Well good to hear that you're focusing on promoting your squeeze page and the reports!

    The only thing I am confused about is what were you promoting before? Affiliate links?

    I guess I was fortunate to learn this formula early on:

    All traffic > Squeeze Page > Thankyou page and/or OTO> Follow ups > Buyers list

    Sure I attract traffic to my blog, but everything there leads to my squeeze page or web forms to build my email list.

    You're definitely thinking correctly there!

    Thanks,
    -Gabe
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by jimvol View Post

    I think my focus has been wrong.
    Maybe.

    The big question (if you'll excuse my asking it so "outright" and suddenly) is what on Earth you're doing in the IM market, trying to provide affiliate marketing advice to other people? This is the single biggest mistake that beginning marketers make, and the single commonest reason for failures.

    Originally Posted by jimvol View Post

    I have been making random blog posts, ezine articles, squidoo lenses and street article articles on totally random affiliate things.
    Yes - agreed that this isn't optimal, but you know this already.

    Originally Posted by jimvol View Post

    Yesterday I made an improved squeeze page (first link below) now I know it's not perfect, but its better.
    Well, ok. It's certainly far from perfect. Sorry!!

    Originally Posted by jimvol View Post

    I think for the next 30 days (doing something everyday) I am only going to do things that promote my squeeze page. (Lenses, YouTube, blog post, ezines, etc)
    You'll be lucky if you can get articles accepted by Ezine Articles with a link to a squeeze page. It is possible. Some people manage it. Having outstandingly good articles helps, I think. They often decline articles because "the page linked to in the resource box isn't informative enough for our readers".

    Originally Posted by jimvol View Post

    Am I thinking correctly with this process?
    It's true that you want all the traffic hitting the page with the opt-in. This is well worked out. Apart from this, I'm not so sure.

    It makes no sense to submit articles to EZA without having published them and had them indexed on your own site first.

    http://www.warriorforum.com/main-int...eza-first.html

    http://www.warriorforum.com/main-int...marketing.html

    It's often not easy to rank squeeze pages, because they have very little content. I didn't say it was impossible, but it's not so easy.

    I think you've chosen a niche which (to put it very mildly indeed) doesn't suit you, and stacks the deck pretty firmly against you.

    Squidoo lenses are a "second-best choice", to put it tactfully ...

    http://www.warriorforum.com/main-int...en-locked.html

    http://www.warriorforum.com/main-int...e-seconds.html

    http://www.warriorforum.com/main-int...aste-time.html

    Street Articles isn't an article directory: it just looks like one. I don't really understand how using that will help you.

    I promise I'm not trying to offend you, and please excuse my asking so bluntly, but why do you want to be involved in the Affiliate Marketing advice niche when, (I think by your own admission?) you're pretty much unfamiliar with the basic fundamentals of internet marketing? I'm not trying to criticize you, but it's not immediately obvious why you'd want to stack the deck against yourself to such a huge extent, in a horribly competitive, professionals' niche like this? :confused:
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  • Profile picture of the author ByEdvin
    Yes your first thing should always be to getting that lead. Also your convertion rate will be higher if you don't ask for peoples name. Insted of having two optinforums in your sidebar I recomend to have one at the header on your blog.
    To your success.
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  • Profile picture of the author jimvol
    Thanks everyone,

    Alexa, No offense at all, I own the website now, so I am running with it. i.e as I grow and learn my readers will benefit too. My website is my training ground right now. Once I have IM 100% down pat I will apply the process to many niche's.

    I think my content provides real value to someone who knows NOTHING about IM.

    ByEDvin... thanks for the tip.. I will do that ASAP.

    Jeremiah
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  • Profile picture of the author Coby
    This was something I luckily got right in the beginning and it helped cut down my "learning curve"...

    In fact, even to this day I will promote a squeeze page 75% of the time in my blog posts and about 90% of the time in articles...

    For the first 6 months of my "list building career" I produced tons of content and "recycled" it as much as I could. But the key was I made sure to ALWAYS include a link to a squeeze page...

    Cheers,
    Coby
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    • Profile picture of the author ae2080
      I just recently started promoting my squeeze page as well. I wish I would
      have learned/applied this a long time ago.
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  • Profile picture of the author jimvol
    Been thinking about Alexa's post...

    My site is in a "professionals arena" with IM..

    I did a quick inventory of my skills, likes, interests, and passions..

    Looks like I may be registering another domain not related to IM but related to something that I know a lot about...but IM hasn't really targeted yet.

    Hmmmm...

    Thoughts?
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  • Profile picture of the author nicholasb
    yeah that's more or less what you want to do, focus on building your list first and focus on selling though your give away and your follow up.

    All of my efforts are 100% based on building generating leads first then making the sale.
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  • Profile picture of the author JasonBennet
    I think that is a model which has proven to work for many people and I am following this model too by focusing all my effort into building my list. I do get decent results and I think it will still work well for a long time to come.
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  • Profile picture of the author jimvol
    I have sub'd to a few list's over the past few years and I have started to look at them really critically. Some of them I forgot I sub'd to because the spam filter caught their emails and I didn't see them till I was cleaning out my spam folder.

    The very first list I seriously sub'd to was Travis Sago and for years I have enjoyed his emails, even bought a few things from him.

    NONE of his emails have ever hit a spam filter. I actually sub'd through two different email accounts, one AOL, the other Gmail. Whenever he sends an email blast I get two copies.

    His emails get past the spam filters because he brings good content in his emails and they don't appear "spammy".

    Thats how I want to treat my list... Treat them like kings and queens.. encourage, uplift, coach, share.. etc...... then Sell!!!!

    Travis tends to have 1 small offer at the bottom of his emails.

    This must convert well for him, because he is still out there doing his thing.

    Getting late, sorry for the long response! I appreciate everyone's reply here.

    Jeremiah
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  • Profile picture of the author MartinPlatt
    Yes Jimvol, you should be promoting the crap out of the squeeze page. Definitely.

    You can still promote your affiliate products to the list.

    I think the big benefit is that if you did it with a web site, even an established one, when you promote a new product, you'd have to start the promotion and link building process again from scratch, whereas with your squeeze page and list, you can still promote to them (so long as its related)

    That squeeze page is waaaay too busy. the right hand column and a nice headline should be enough. This is where your testing comes in
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  • Profile picture of the author jimvol
    Thanks Martin,

    That squeeze page is my very first scratch built squeeze page. I appreciate the feedback.

    I am actually working on a one column squeeze page to replace it.

    Thanks!

    Jeremiah
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    • Profile picture of the author JohnMcCabe
      Jimvol, it sounds like you're heading in the right direction, especially the idea of getting a new domain related to something you actually know about.

      If I had a dollar for every 'follow me while I learn IM' blog, I'd never have to do a lick of work again. It's hard to stand out, even in that corner of the affiliate marketing advice subniche.

      All I'm going to add is that they call it a "sales process" for a reason. Promoting random products directly might get you a few random sales.

      My take on things is that you don't even want to promote your squeeze page. You want to promote a continuation of a positive experience with you.

      People consume your content > They want more > they follow a link to your landing page > they see an offer of 'more you' > they opt in > they get 'more you', including honest product recommendations.

      The practice of adding a promo to every email, even if it's just a reminder with a link to your last full-on promo product, is a good one. You want the role of 'friend and adviser, who recommends stuff to put food on the table'.

      Offer a consistent experience, and people who respond positively to that experience are yours forever (relatively speaking).
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  • Profile picture of the author thedanbrown
    You should definitely send all your traffic to the squeeze page. That way you will build your list and you can split-test your squeeze page to increase the conversions.
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  • Profile picture of the author JamesColin
    Banned
    Well you can have a big squeeze page as the homepage of your site, but then on each article you should have a mini squeeze page (with opt in form) at the top of each page between the article of the blog post and the content. Then once more at the end of the article before the comment box.

    It's true that the main goal of the blog should be to convert visitors into list subscribers. In fact the blog is made to attract free traffic from search engine, but once they get here to read your page, then the goal should be to convert as many of them as possible into list subscribers.

    Then the fun can begin :-)
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  • Profile picture of the author MichelleT
    Yes I agree focus on list building and focus on writing good follow up emails! You can't go wrong building a list. For all those web properties you have "out there" If any of them let you post javascript (like blogspot, wordpress.com etc) add your optin form code directly to those blogs/pages ... don't abandon them. And if you used a redirect link in your EZA articles resource box, try changing the links to redirect to a squeeze page after the article has been accepted.
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  • Profile picture of the author Paul Dunstan
    Alexa is right that newbies make the mistake of believing they need to give advice, when actually they do not know what they are doing. The problem with the anonymity of the Internet is people think that you can hide behind it and claim you are making money, or are a pro, when actually you are not.

    What people really need to do is build up slowly, learning and following a proven system. List building is certainly the way to go, as all successful marketers will have a list in their business model, whatever the niche. Build a relationship with the list and remember that they are real people. In the long run, they will thank you for it - and your bank balance will thank you for doing it the right way from the start!
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  • Profile picture of the author alvinchua91
    Yes, this is correct, I have also been doing this for quite some time. But all I gotta say to you is, you may not see results in terms of $$ immediately or directly, until after some time when you have achieved a decent list size, and you will then be able to make money through sending offers to your list and selling solo ads.
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  • Profile picture of the author Stuart Walker
    My take on things is that you don't even want to promote your squeeze page. You want to promote a continuation of a positive experience with you.

    People consume your content > They want more > they follow a link to your landing page > they see an offer of 'more you' > they opt in > they get 'more you', including honest product recommendations.

    The practice of adding a promo to every email, even if it's just a reminder with a link to your last full-on promo product, is a good one. You want the role of 'friend and adviser, who recommends stuff to put food on the table'.
    Agreed. Sending people to a soulless looking squeeze page isn't always the best way to go. Send them to your blog where they can read your articles, warm up to you, get to like your content then opt in works much better IME. Of course there will be multiple options for them to opt in when reading your content. You can have a big header opt in bar across the top, one on the side bar and an opt in box below each post maybe even a pop up.

    Many people landing on your squeeze page will click away because it looks spammy. Many will sign up for your freebie but knowing nothing about you won't bother to read it, many will look at it because it was free but then not bother to open your emails.

    However if they've opted in because they really liked you and your content they'll look forward to your emails.

    Getting more people on your list isn't always better. It usually means more unopened emails and a high unsubscribe rate.
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  • Profile picture of the author khooster1
    Hey,

    Glad that you are focusing on one task..
    That is very important..
    If you can't handle one, forget about handling multi-ones..

    My only concern is that your traffic generation is
    mainly from Social Media..

    From my personal experience, social media traffics are
    often non-targeted.

    It will be good that you have a good mix of traffic sources.

    All the best.
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    • Profile picture of the author u119840
      Good to see you've refined your approach!

      You're on the right track. You wont get organic traffic from a high search engine ranking because your squeeze page will most likely lack the type of in-depth content that Google wants to see to rank high up, so you should try posting useful content on blogs & having a link to your page in your signature box.

      Also try creating an in-depth article & submit these to major article directories like ezine...Convert to a pdf file & give this away as a free report (which of course contains your page url).

      If submitting your link in Youtube, make sure the video is helpful, insightful & informative... You should also try breaking the video down into bullet points, put it on a power point slide & submit to power point sites like SlideShare..

      Of course, you can also pay someone $5 or so on Fiverr.com to promote your link on social networking sites which have a large following in your target niche..

      The hard part is not building a list & getting the subscribers....its maintaining a relationship with those subscribers once you've got them! Never, just sell them...if youre going to offer OTO or additional offers, always offer useful content as well!

      JR
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