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Bounce Rate Question

by RedWaterDub
5 replies
I just like to know exactly how the G... bot monster decides what to count as a bounce?

Is it simply when a user clicks the back button straight away?

What about if the users first click on your site is on a link that goes to another site.. is that counted as a bounce too? Does it make any difference if the link opens on a new tab or page... or not?

Thanks
#bounce #question #rate
  • Profile picture of the author blackli0n
    A bounce is when the visitor lands on one page of your site and leaves without visiting any other pages. If he clicks through to somebody else's page, that definitely counts as a "bounce". If the link opens a new tab then technically he's still on your page. If he hits back...and that leads to a different website, then it's also a bounce.
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  • Profile picture of the author RedWaterDub
    so if a user watches a video, reads a article, clicks a facebook like or something, all without leaving the page and then finally clicks a link to another site, then that is a bounce?
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  • Profile picture of the author TheContentAuthority
    Redwaterdub,

    Yes, regardless of what a visitor does on one page, if they do not venture further into your site from that page before they leave, it counts as a bounce. Not sure if you are closely watching this metric but you may want to consider other factors before placing too much weight on it. It can be used to indicate how engaging a site or page is among other signals however (as is the case with other metrics) it can sometimes be misleading. For instance many blogs only have one page and, as such, often have higher bounce rates than more traditional sites meaning that this metric may not be as useful for blogs built in this format.

    If you’re interested here is a good post on using bounce rate to improve your site,

    5 ways to use your bounce rate to improve your website | PCWorld

    Best,

    Shawn
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    • Profile picture of the author lotsofsnow
      Originally Posted by TheContentAuthority View Post

      Yes, regardless of what a visitor does on one page, if they do not venture further into your site from that page before they leave, it counts as a bounce.
      False.

      A bounce is when a visitor immediately leaves.

      When the visitor stays on your page and interacts (reads, watches video, clicks to other page, clicks ad, subscribes to newsletter etc.) then it is not a bounce.

      I do not know the exact number that Google uses as a measurement but if you can keep the majority of your visitors on your page or site for a couple minutes or more you should be fine.


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  • Profile picture of the author CatK
    The Bounce Rate is the percentage of bounced visits to your site. A bounce is
    calculated as a single-page view or single-event trigger in a session or visit. Analytics source here
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