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My Launch Formula

by harribo
8 replies
Hey guys still pretty new to this but just want to get everything perfect, so looking for some advice.

I am about to go online with my optin page and blog.

My plan is to drive traffic to my optin page then they will get a free PDF, and acess my blog.

However i am still creating the product and will not have it completed till june. Then once i have completed the product i will send 3 or 4 money magnets/freemiums around in the space of a week and conclude with a sales page.

Questions
  • Is it okay to have them opt in now and not mail them till June?
    I also have an opt in form on my blog, is that necessary?
#formula #launch
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by harribo View Post

    Is it okay to have them opt in now and not mail them till June?
    No.

    Someone who opts in today needs to hear from you today, and again tomorrow or the next day. And again regularly from now. You need to set their expectations and start fulfilling them on the day they subscribe.

    They won't even remember who you are in June, and the very few who do open your email will think you're spamming them.

    List-building is about continuity: http://www.warriorforum.com/main-int...ml#post6123982

    Originally Posted by harribo View Post

    I also have an opt in form on my blog, is that necessary?
    It doesn't hurt. The more opportunities you have to sign people up, the more money you'll earn.
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    • Profile picture of the author harribo
      So you suggest i only have the opt- in available once product is complete? Or send them regular content?
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by harribo View Post

        Or send them regular content?
        This ^^^

        "Regular" is good, and it's more important than "frequent". Once a week is enough (maybe even three times a month is enough?), if they know and expect it'll be once a week (or once every 10 days). But a little more to start with, so that they learn and remember who you are. What matters is that you fulfil their expectations so that they come to trust you. The good news is that you're the person who gets to set their expectations in the first place, with what you tell them immediately before, while and immediately after they subscribe.
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  • Profile picture of the author Not So New
    Hey Harribo .. Why is your product only going to be ready in June?

    You should work on getting that ready sooner. The realities are that if someone ops into your list today and doesn't hear from you regularly, they will completely forget about who you are in 4 months and hit that Spam button : (

    My suggestion would be to wait until closer to launch date to get some optins or provide value now and some affiliate offers until your product is ready.

    Shawn
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    • Profile picture of the author harribo
      Originally Posted by Not So New View Post

      Hey Harribo .. Why is your product only going to be ready in June?
      Because i am studying at the moment and have a lot of deadlines . I also want the chance to get more information on them i.e their biggest fear's and dream's.
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  • Profile picture of the author khooster1
    You should opt-in them now. It take time to buildup a good list. Between now till June, provide them a high quality info through your emails. It does not have to be Long, but must informative;

    Good to have a opt-in form on your blog. These are highly targeted subscribers.

    Originally Posted by harribo View Post


    Questions
    • Is it okay to have them opt in now and not mail them till June?
      I also have an opt in form on my blog, is that necessary?
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    • Profile picture of the author harribo
      Originally Posted by khooster1 View Post

      You should opt-in them now. It take time to buildup a good list. Between now till June, provide them a high quality info through your emails. It does not have to be Long, but must informative;
      Yea my only problem with that is i don't wanna give away to much info for free coz all of it will be covered in my E-book. Is 2x a month okay?
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  • Profile picture of the author dukegman
    The best thing you can do is to create the squeeze page now, start getting subscribers (while also working on your premium product). Now the key here is to keep providing them valuable information every now and then. You dont need to send them mails daily (I even myself unsubscribe from lists where I get like more than 4 mails per week). The game is NOT to flood their inbox but to provide them value. So, only mail when you have something really informative to tell them. Just do it this way before sending them an email. If someone else sent you the same email, and you feel reading it worth your time, then send that email to your list. Otherwise dont. Value them and their time!

    Now you dont have to wait till June to see the profits come in. You can and should send them affiliate offers. But do keep in mind that when you are sending them an affiliate offer, although you are not the creator of that product but you are the one recommending it to them. This is really important as you may not want to burn the buyers off your list.

    There is another great advantage of this i.e. when you will launch your product in June, you will already have a big list of potential buyers waiting for your product to come out (if you do everything right). This way you know your launch is gonna be a successfull one. Another great thing is that it will really boost your product's EPC and conversion rate.

    So my recommendation, create a squeeze page and go for it!
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