Are Email Engagement Metrics a Crock of Hooey?
What do you think of this article:
Yahoo! Implements Big Filtering Change - Responsys New School Marketing Blog
Summary: Google and Yahoo keep track of (1) how often people open your emails and (2) how often they interact with your email by clicking on links. If your user engagement rate is low your messages will be filtered into a spam folder.
My thoughts:
- How would Google or Yahoo keep track of #2 - how often links in your email messages are clicked on?
- How could they keep track of this info without potentially violating the privacy of the sender and/or recipient?
- Do you have a problem with Yahoo or Gmail censoring your messages sent to their users, and deciding if they are spam?
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Yahoo! Implements Big Filtering Change - Responsys New School Marketing Blog
Summary: Google and Yahoo keep track of (1) how often people open your emails and (2) how often they interact with your email by clicking on links. If your user engagement rate is low your messages will be filtered into a spam folder.
My thoughts:
- How would Google or Yahoo keep track of #2 - how often links in your email messages are clicked on?
- How could they keep track of this info without potentially violating the privacy of the sender and/or recipient?
- Do you have a problem with Yahoo or Gmail censoring your messages sent to their users, and deciding if they are spam?
.
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myob -
Thanks
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