What is a good conversion rate?
From your experience, which is more important?
1. Traffic source (importance of getting the right people to your site)
2. On page copy and a great deal (closing the sale)
For example, a 20% conversion rate may be realistic when selling Harry potter audio books when your traffic source is ppc ads with the key word "Harry potter audio book," but what about if you target 100 keywords in the Harry potter genre? These should still be your demographic but potentially not in a buying mentality. Is the right copy all that's needed to turn them on into a buying mentality and seal the deal or is a lower conversion rate unavoidable (assuming you have a great product and a good deal)?
Stardust
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