I have a question that has been asked many times before. However, I have seen so many opposing arguments that I have decided to ask it again.
I currently own a forum in a fairly large niche. My members are interested in several different subtopics and I have finally decided to start creating new products and websites to promote to my members.
I already have a list of 10k users and I use it to send them news, some featured threads and the occasional Clickbank link.
As I start creating new products, I want to add an opt-in box to each of those. My question is - what's better, to create a separate list for each topic, or to keep adding the new leads to my original list?
The topics are all related. However, I have already identified ten different products that I can create and that I will start developing. Creating a different list for each topic would require a ton of time, but if it's much better to keep my lists as targeted as possible I might hire someone to help me or do it all myself.
Does anyone have any experience with this and what were your results?
To put it clearly, say you're the owner of the Warrior Forum. Then you start creating a website and product for e-mail marketing, then another website and product for PPC and so on. What's better, to create a huge list or lots of separate small lists?
I think an advantage of a large list would be that I can promote all the products from the start, and cycle through all of them. I could also focus a lot more time to the single list and make it much better.
What are your thoughts?