What criteria do you look for in an Amazon product?

15 replies
Hey what criteria do you look for in an Amazon product?

I always target products over $100 and with a minimum 4.0 in ratings.

I was wondering if there was a certain category that converts the best for you?

If you take search count into affect? I normally target keywords with a minimum 300-500 EXACT local monthly searches. I may be selling myself short here so Im curious how you'd go about doing it.

ANything else that would.

Thanks!
#amazon #criteria #product
  • Profile picture of the author Malcolm Thomas
    I generally target new low competition amazon products that are easy to rank.

    This way I can focus on writing high quality content for the site and not worry about backlinks, SEO, etc.
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    • Profile picture of the author Edwin Torres
      Originally Posted by Malcolm Thomas View Post

      I generally target new low competition amazon products that are easy to rank.

      This way I can focus on writing high quality content for the site and not worry about backlinks, SEO, etc.
      But the lower the searches, the less money one will make correct?

      I'm going to do this for YouTube so I never have wanted to target stuff too low so I can still get traffic on YouTube itself.
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      • Profile picture of the author Malcolm Thomas
        Originally Posted by Edwin Torres View Post

        But the lower the searches, the less money one will make correct?

        I'm going to do this for YouTube so I never have wanted to target stuff too low so I can still get traffic on YouTube itself.
        Yes, but your goal should be to target and write about more than 1 amazon product. The traffic will add up and you can more easily focus on finding new products to promote instead of spending all of your time trying to building backlinks to your site.
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        • Profile picture of the author theaccountant
          Originally Posted by Malcolm Thomas View Post

          Yes, but your goal should be to target and write about more than 1 amazon product. The traffic will add up and you can more easily focus on finding new products to promote instead of spending all of your time trying to building backlinks to your site.
          I like that thought process but what u really want is a high value greater than 4 review and low competition
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          • Profile picture of the author Felix Andrian
            Originally Posted by theaccountant View Post

            I like that thought process but what u really want is a high value greater than 4 review and low competition
            Originally Posted by Malcolm Thomas View Post

            Yes, but your goal should be to target and write about more than 1 amazon product. The traffic will add up and you can more easily focus on finding new products to promote instead of spending all of your time trying to building backlinks to your site.
            I agree, find more products that match those criteria and post about them. In my opinion, targeted products really help in conversion.
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  • Profile picture of the author Gaz Cooper
    Edwin

    You should be building an Authority site on a specific niche and if you do that you will be wanting to promote all sorts of price points because those products will be relevant to your niche so both high and low priced products.

    One of the products I promote is a $20 product and I have made thousands of dollars on those items even though the comm is around $1 not only that but that quickly bumps up my commissions to the next level ultimately making me more money with the higher priced items.

    The other thing I focus on in pre released products this is an excellent method but patience is thekey here as often I wait 5 months after I have done the work before I make any money on it but once it hits I am perfectly placed to cash in big.

    You mention the lower the searches the less money you will make and that is not quite the right mindset, I have another product that only gets around 250 searches a month but because the product is VERY EXPENSIVE I only have to sell one to make $500 odd bucks commission so the key is choose your niche and then build that niche into an Authority site adding all sorts of products both popular and associated products, with price points from Low to high and everything in between.

    Be sure to add lots of HOW TO articles REVIEW ARTICLES, COMPARE PRODUCT ARTICLES and be sure to add contextual links in the copy and some call to action buttons.

    Hope this helps

    Kickin it on Amazon

    Gaz Cooper
    Amz Training Academy
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  • Profile picture of the author Alexa Smith
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    Originally Posted by Edwin Torres View Post

    I always target products over $100
    I certainly promote many Amazon products with prices way higher than this ... but I also promote many with prices way lower than this, too! I can sell huge numbers of some $10-$20 items, especially if they're visually appealing to my traffic (which makes people click on the link), and although the commissions on those sales aren't worth talking about at all, their sales volume increases my overall monthly commission to higher percentage levels, which matters for all the far more expensive products I sell.

    (I don't rely on SEO traffic at all, for my Amazon sales, so keywords aren't relevant to me).
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    • Profile picture of the author Lucian Lada
      Originally Posted by Alexa Smith View Post

      I certainly promote many Amazon products with prices way higher than this ...
      Have you encountered resistance promoting high-ticket products (for example products around, or over $1000)?

      I want to promote a $800 product on Amazon which isn't on sale or has any price reduction, and I am afraid they might want to "check it in person".

      And will it be a big problem if I jump from promoting 2 or 3, $100 products in a row, directly to a $800 one, given the fact that I'm in a "upmarket" type of niche? I find it really hard to find anything in between to which I can stamp my approval seal on.*

      *I probably know your answer to this one: it depends more on how well you've managed to establish trust before the high-ticket product promotion, than the price of the product you recommend.
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      • Profile picture of the author myob
        Originally Posted by Lucian Lada View Post

        Have you encountered resistance promoting high-ticket products (for example products around, or over $1000)?
        Sales resistance is comparatively lessened relative to a previously established level of authoritative credibility and demonstrated competence within your target market.

        Being a rather simple kind of guy, I select products for recommendation (not for some wimpy-assed "review") to my customers based on applicable features and best fit solutions.

        I routinely sell multiple Amazon products per order, each of which are often well into the five figure price range (mostly medical, scientific, and industrial equipment and supplies).

        Marketing is through my sales funnel system which includes: email promotions, telemarketing, mobile marketing, direct mail, and even direct (face-to-face) sales.

        IMNSHO, selecting products based myopically on how well they may rank in the SERPs is leaving a whole lot of money on the table.
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        • Profile picture of the author JohnMcCabe
          Originally Posted by Gaz Cooper View Post

          You should be building an Authority site on a specific niche and if you do that you will be wanting to promote all sorts of price points because those products will be relevant to your niche so both high and low priced products.
          This...

          I don't build sites to promote Amazon products. I promote Amazon products on my sites (and indirectly, complying with TOS, by email) because they benefit my audience and Amazon is an ubiquitous and trusted source. Whether or not the price point fits any particular visitor is their decision.

          Originally Posted by myob View Post

          Being a rather simple kind of guy, I select products for recommendation (not for some wimpy-assed "review") to my customers based on applicable features and best fit solutions.
          And this...

          If you want authority, demonstrate authority.
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  • Profile picture of the author SuperKristen
    The other thing I focus on in pre released products this is an excellent method but patience is thekey here as often I wait 5 months after I have done the work before I make any money on it but once it hits I am perfectly placed to cash in big.
    This is how I select a product. It takes time but still I am happy with this.
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    • Profile picture of the author agmccall
      Another thing to consider about low price items is that Amazon is great at upselling. You could send someone to amazon for a $20.00 item and they might end up spending $100.00+ dollars

      al
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      • Profile picture of the author drzun
        I promote Amazon products through Adwords and in order to make a profit I only chose items that cost over $150.

        I also use Google Traffic Estimator's tool and go for the products that get at least 1-2 clicks/day. Anything less then that it's pretty much a waste of time.

        I've also tried getting some organic traffic to my website but it did not work out. I would rank #2 or #3 in Google for certain keywords (minimum 8.000 local searches) but I was not receiving any visitors so I decided to go for the Adwords route.
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  • Profile picture of the author wolfmmiii
    I target products that other people are not targeting (low competition) and I don't even look at search volume. I prefer products over $100 but won't necessarily ignore cheaper products either. Number of Amazon reviews or star ratings is irrelevant to me.

    I do no back-linking and I rank very well for virtually every product I review. This strategy serves me very well. I have many clients who also follow this strategy with the same results.
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  • Profile picture of the author raffman999
    It's not all about high ticket items with Amazon. Go for bestsellers, but you should have a healthy range of product prices for two reasons:

    1. It's credible (i.e. big authority retailers sell products of all different prices. Wouldn't you find it strange if an electronics retailer's website sold high end TVs, but not TV aerials, scart leads, etc.?)
    2. Amazon increases the percentage of commission it pays you by the number of units you sell.

    Hope this helps.
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