How to get more list members - Key Tip
This is quite basic but it seems like few people are using it. I have started using it on my lists and the results look encouraging.
The bottom line is that you have to realize that your list's value lies in the value your list members see in the emails you send out. That's the bottom line. You have to put in a lot of effort to make sure the emails are powerful, attention-grabbing, and gets the reader to open his or her mind regarding the value of the upsell you're promoting.
The good news is that if you do the following right, you will also NUDGE the reader to forward your email to his or her friends. Think about it-your list member is already reading your email and it only takes a click of a button to forward to your email to his or her address book. Don't waste this opportunity.
So what's the secret to getting more list members with your emails? Simple. ASK THEM. Always include TWO lines in your emails asking the recipient to forward the email to their friends and family who might be interested in the message you sent. The more powerful your message, the higher the chance your email will be forwarded.
This puts the ONUS on you to do the following:
IMPINGE - Interrupt your reader's thought patterns and get in their minds. Your text must touch a nerve and have a sense of URGENCY to it.
INSPIRE - Get your reader to open his or her mind about a particular activity or cause or notion. Don't be blatant or ham-fisted about it but DRAW the reader in regarding the value of the activity or state of being.
TEACH - If you do the two steps above correctly, your reader's mind is open. You only have a few seconds to mention informative stories, vignettes, anything that helps TEACH your reader. Of course, these must be based on facts. Every story buys you more time and builds credibility further.
CALL TO ACTION - This is the payload of your email. Of course, it shouldn't be spammy. Instead it should read like the idea came from the reader. It would be a 'natural' conclusion for the email if you did the 3 steps above correctly. The CTA doesn't have to be sales. It can be forwarding your email or clicking on a blog post link for more information.
How do YOU milk more members out of your mailings?
The bottom line is that you have to realize that your list's value lies in the value your list members see in the emails you send out. That's the bottom line. You have to put in a lot of effort to make sure the emails are powerful, attention-grabbing, and gets the reader to open his or her mind regarding the value of the upsell you're promoting.
The good news is that if you do the following right, you will also NUDGE the reader to forward your email to his or her friends. Think about it-your list member is already reading your email and it only takes a click of a button to forward to your email to his or her address book. Don't waste this opportunity.
So what's the secret to getting more list members with your emails? Simple. ASK THEM. Always include TWO lines in your emails asking the recipient to forward the email to their friends and family who might be interested in the message you sent. The more powerful your message, the higher the chance your email will be forwarded.
This puts the ONUS on you to do the following:
IMPINGE - Interrupt your reader's thought patterns and get in their minds. Your text must touch a nerve and have a sense of URGENCY to it.
INSPIRE - Get your reader to open his or her mind about a particular activity or cause or notion. Don't be blatant or ham-fisted about it but DRAW the reader in regarding the value of the activity or state of being.
TEACH - If you do the two steps above correctly, your reader's mind is open. You only have a few seconds to mention informative stories, vignettes, anything that helps TEACH your reader. Of course, these must be based on facts. Every story buys you more time and builds credibility further.
CALL TO ACTION - This is the payload of your email. Of course, it shouldn't be spammy. Instead it should read like the idea came from the reader. It would be a 'natural' conclusion for the email if you did the 3 steps above correctly. The CTA doesn't have to be sales. It can be forwarding your email or clicking on a blog post link for more information.
How do YOU milk more members out of your mailings?
(Hint: 98% of internet marketers make these mistakes - Don’t Let This Happen To You)