1 {{ upvoteCount | shortNum }}
1 {{ upvoteCount | shortNum }}

Google Blending Desktop and Mobile Ads

by yourreviewer
1 replies
If you buy ads on Google, you may soon be a mobile advertiser -- whether you like it or not. And you could be paying for the privilege.

Read the article below for more details.

Google Blends Desktop And Mobile Ads - Business Insider
#ads #blending #desktop #google #mobile
  • Profile picture of the author tonyb23
    Yes, it is true that you will be forced to go mobile. But here's the thing... You'll be able to set a baseline bid that applies to both desktop and tablet, and then set the mobile bid as a multiplier of the desktop/tablet bid.

    So say you pay about 25% less per click on mobile vs desktop. If you wanted to keep things how they have been, you'd just set the mobile multiplier at -24%. If you didn't want to go with mobile at all, you'd put it at -100%.

    So you can remove mobile traffic by doing that.
    {{ DiscussionBoard.errors[7726719].message }}

Trending Topics