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Niches That Don't Seem Best for Written Articles--a Bad Idea?

by PacMan3000
15 replies
Hey guys,

I have one question. Let's say you do some keyword research and realize a niche has competition you feel isn't too stiff, and it gets pretty good traffic, but it doesn't seem to lend itself to written articles (more so products and pictures).

Here's a hypothetical example, say I was interested in the niche "Prom Dress Accessories" and it was all about things girls could buy to spruce up their prom dress outfit.

I would think, at least on the surface, that people coming to a site built around that keyword (and similar long tail keywords) wouldn't want to read articles about the prom or prom dresses, they'd instead like to see pictures of prom dresses and have the opportunity to buy prom dress accessories.

Does that mean that, unless I'm literally selling prom dress accessories on my site (or linking to people who do sell them through an affiliate program), that there's really no other way to get legit traffic and have content that can ultimately rise through Google? Would that in turn make it much harder to build a site and rank for it?

I obviously don't want to go into Prom Dress Accessories--not even sure it's a real keyword--but overall, I wanted to use it as an example to see if going into a niche where the audience is likely interested in photos of products or the products themselves to purchase, if that's a bad niche to enter because you ultimately don't have much written content to create that visitors will want to read (and therefore, I would assume it would severely limit your ability to do on page SEO, right)?

Thanks.
#articlesa #bad #idea #niche site #niches #seo #written
  • Profile picture of the author jimvol
    Great Niche idea....

    I would still use articles for the keywords and link to the products from the articles.

    I would concentrate on one keyword per article (or keyword variation)

    You could uses pages for individual products.

    Thanks!
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  • Profile picture of the author KenJ
    Originally Posted by PacMan3000 View Post

    Hey guys,

    I have one question. Let's say you do some keyword research and realize a niche has competition you feel isn't too stiff, and it gets pretty good traffic, but it doesn't seem to lend itself to written articles (more so products and pictures).

    Here's a hypothetical example, say I was interested in the niche "Prom Dress Accessories" and it was all about things girls could buy to spruce up their prom dress outfit.
    Thinking back a few years.

    I remember my daughter's prom and the weeks she spent deciding what to wear, which make up, who to go with, how to arrive, etc.
    She could have written a book on the subject. There must be writers who could give you good written content for this niche.
    There is always something to write about in any niche. Your niche will not be the exception.

    KenJ
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by KenJ View Post

    There is always something to write about in any niche. Your niche will not be the exception.
    This. Exactly.

    Originally Posted by PacMan3000 View Post

    I would think, at least on the surface, that people coming to a site built around that keyword (and similar long tail keywords) wouldn't want to read articles about the prom or prom dresses, they'd instead like to see pictures of prom dresses and have the opportunity to buy prom dress accessories.
    I would think so; yes.

    Originally Posted by PacMan3000 View Post

    Does that mean that, unless I'm literally selling prom dress accessories on my site (or linking to people who do sell them through an affiliate program), that there's really no other way to get legit traffic and have content that can ultimately rise through Google?
    No; I wouldn't have thought it means that, at all.

    I think you may be confusing two different things, here? One is the content on your site and the other is the method(s) you use to attract targeted traffic to your site.

    Article marketing isn't about posting articles on your site and waiting for search engine traffic to find them. It's about taking your content to where the targeted traffic is already looking. You can use articles to attract some of that traffic to your site, and when it gets there, show them pictures of dresses and accessories and do whatever else you want that's designed to keep them, make them opt in, etc. etc. etc.

    (You should publish all the articles on your own site first, and not submit them anywhere else until they've been indexed there, but they don't necessarily have to be on prominent, easy-to-find pages, and you don't necessarily want your visitors reading them all after they arrive at your site. Although any who stay long enough to do that are going to subscribe and be good customers anyway, so it doesn't matter too much!).

    Originally Posted by PacMan3000 View Post

    I obviously don't want to go into Prom Dress Accessories
    Shame - probably a very good niche?

    Originally Posted by PacMan3000 View Post

    I wanted to use it as an example to see if going into a niche where the audience is likely interested in photos of products or the products themselves to purchase, if that's a bad niche to enter because you ultimately don't have much written content to create that visitors will want to read (and therefore, I would assume it would severely limit your ability to do on page SEO, right)?
    I either don't quite follow your reasoning or don't quite agree with it, anyway (not certain which).

    You can always produce written content, for any niche.

    The written content doesn't have to be what you get visitors to your site to look at on your site.

    How you attract traffic from other places to your landing page doesn't have to be the same as what the traffic looks at when it lands.

    SEO traffic isn't the only kind of traffic.

    What's wrong with prom dress accessories, anyway? ...
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    • Profile picture of the author PacMan3000
      Originally Posted by Alexa Smith View Post

      You can always produce written content, for any niche.

      The written content doesn't have to be what you get visitors to your site to look at on your site.

      How you attract traffic from other places to your landing page doesn't have to be the same as what the traffic looks at when it lands.

      SEO traffic isn't the only kind of traffic.

      What's wrong with prom dress accessories, anyway? ...
      Thanks for your reply. And nothing wrong with prom dress accessories. I just mentioned that I was using it as an example (completely random and off the top of my head) because I didn't want people asking me a bunch of questions about my ideas for the niche--because I don't have any

      But I thought it was a good example to illustrate my point. And what you said makes sense.

      I suppose my question or concerns centered around this: Most people say that content is king, and the more content you create, the better opportunity it gives you to be seen (both by Google spiders, but more importantly, actual readers).

      So my thing was, if people who are searching for something like Prom Dress Accessories are likely more interested in either photos of these accessories, or a product page where you can buy these accessories, then doesn't that possibly mean that someone who spends time writing articles about prom dress accessories might in fact be wasting their time?

      As opposed to, say, a niche about Chicken Parm Recipes, where readers are more likely interested in reading about ways in which they can cook Chicken Parm really well and probably not, conversely, as interested in purchasing actual Chicken Parm from you.
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      • Profile picture of the author myob
        As mentioned by Alexa, SEO traffic isn't the only kind of traffic. And I can't think of any commercially viable niche that would not benefit from writing articles as a method for directly driving targeted traffic. It is the primary (non-SEO) method I have been using for many years, and actually becomes increasingly effective in the most competitive niches. IMNSHO, even the hypothetical example would be quite suitable for this method, given the readily apparent observation that there is already massive content online and it may be difficult to rank for actionable buyer keywords.
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  • Profile picture of the author Eutaw
    What kind of searches does "Prom Dress Accessories" get monthly? If it is too low..you may need to find another niche or expand your niche.
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  • Profile picture of the author art72
    As mentioned above by at least two people I consider experts on this subject... I too am geared to believe; there isn't a niche in existence that couldn't benefit from well-written informative articles.

    Being that I have 2 teenage daughters... when it comes to anything concerning clothes, shoes, make-up, accessories and Facebook... there's a HUGE demand for information that can seemingly (never) subside their compulsive nature to be fashionable.

    I think your 'random example' is a potential goldmine, simply because prom to a teenage girl is as equally important as their (future) wedding planning, and that niche is evergreen!
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  • Profile picture of the author Chri5123
    Originally Posted by PacMan3000 View Post

    Hey guys,

    I have one question. Let's say you do some keyword research and realize a niche has competition you feel isn't too stiff, and it gets pretty good traffic, but it doesn't seem to lend itself to written articles (more so products and pictures).

    Here's a hypothetical example, say I was interested in the niche "Prom Dress Accessories" and it was all about things girls could buy to spruce up their prom dress outfit.

    I would think, at least on the surface, that people coming to a site built around that keyword (and similar long tail keywords) wouldn't want to read articles about the prom or prom dresses, they'd instead like to see pictures of prom dresses and have the opportunity to buy prom dress accessories.

    Does that mean that, unless I'm literally selling prom dress accessories on my site (or linking to people who do sell them through an affiliate program), that there's really no other way to get legit traffic and have content that can ultimately rise through Google? Would that in turn make it much harder to build a site and rank for it?

    I obviously don't want to go into Prom Dress Accessories--not even sure it's a real keyword--but overall, I wanted to use it as an example to see if going into a niche where the audience is likely interested in photos of products or the products themselves to purchase, if that's a bad niche to enter because you ultimately don't have much written content to create that visitors will want to read (and therefore, I would assume it would severely limit your ability to do on page SEO, right)?

    Thanks.
    I understand what you mean but you can still use articles or written content. Using the example you could go through the top ten accessories and then link to them at Amazon.com or embed Youtube videos where they actually get to see the items.

    Sure you might lose a few visitors through the Youtube video but if you made sure that the content was good and focused on a strong call to action it sounds like a great niche.
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  • Profile picture of the author PacMan3000
    OK, thanks guys. Appreciate the help. Wanted to make sure niches like this would still work with written content, which is what I'd prefer to do, and it sounds like it will.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by PacMan3000 View Post

      OK, thanks guys. Appreciate the help. Wanted to make sure niches like this would still work with written content, which is what I'd prefer to do, and it sounds like it will.
      Like other posters, I'm in the "there's always something to write about" camp.

      Let's look at your hypothetical niche for a few off the top of my head ideas...

      > Choosing the best colors for your prom ensemble
      > Style your prom outfit like a designer
      > What kind of accessories will have people talking about your outfit - in a good way
      > Which accessories say 'red carpet' and which say 'are you a bridesmaid'
      > What vintage accessories will knock his socks off?

      I could probably keep going, but I think the point has been made. A little time at the library with a stack of back issues of Cosmo, Marie Claire, etc. in a back corner would probably leave me with a list of dozens of potential articles.

      Do the same thing with your real niche.

      Oh, and you're probably not far off base about people picking specific pieces. Your job is to lead them to that point, and then show them what you have.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by JohnMcCabe View Post

        A little time at the library with a stack of back issues of Cosmo, Marie Claire, etc. in a back corner would probably leave me with a list of dozens of potential articles.
        Indeed, and it might leave one or two people "wondering" about you, too ... :p
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        • Profile picture of the author JohnMcCabe
          Originally Posted by Alexa Smith View Post

          Indeed, and it might leave one or two people "wondering" about you, too ... :p
          Hence the back corner...
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  • Profile picture of the author art72
    Needed a good laugh!!!

    Truth be told, I am thinking the library might be a solution to getting more done. Too many distractions at home can be a writers worst nightmare.
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  • Profile picture of the author mario23
    Focus on one keyword at a time with a few Lsi keywords to support the main keyword
    when writing your articles, you should be fine.
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  • Profile picture of the author CindyPink
    any niche, of course you can say something about it. its impossible that for a niche only pictures would say it all. there would always be a description out of it.
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