6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

What is the general percentage of advertising turnaround??

by frankbrb
5 replies
Hey Guys,

Ok this may not be specific to online marketing. I remember reading something somewhere a few years back that stated the general percentage of turnaround on targeted marketing is about 30%.. I cannot seem to find anything online about a general idea. I do understand this is very hard to estimate but sureley there is an idea, is this correct can anyone shed some light or link me to an informative page?

I am trying to do some figures. (Minimum at that) and set the scope of a project i am putting together. This information of course would be helpful. For example someone i know has over 1.2 million subscribers on youtube, if he was to sell them something related to that niche, related to why they subscribe. How many would be estimated to buy?

Thanks guys!! I look forward to a response....
#advertising #general #percentage #turnaround
  • Profile picture of the author Istvan Horvath
    The question is a total nonsense...

    You are mixing ROI of ads and conversion rates. They are not the same thing.

    Trying to sell something to YT subscribers is completely different than trying to sell something to subscribers to your mailing list.

    And then it is absolutely different - if looking at conversion rates - selling something to cold traffic.

    Which means there are no "numbers" that could be helpful. Because you are asking the wrong questions, sorry.
    Signature

    {{ DiscussionBoard.errors[7733391].message }}
    • Profile picture of the author serverack
      Originally Posted by Istvan Horvath View Post

      The question is a total nonsense...

      You are mixing ROI of ads and conversion rates. They are not the same thing.

      Trying to sell something to YT subscribers is completely different than trying to sell something to subscribers to your mailing list.

      And then it is absolutely different - if looking at conversion rates - selling something to cold traffic.

      Which means there are no "numbers" that could be helpful. Because you are asking the wrong questions, sorry.
      Yes I think he is write.
      I agree with him...
      {{ DiscussionBoard.errors[7733471].message }}
  • Profile picture of the author frankbrb
    I appreciate your response. But if you look at my post again you will see i had a figure of 30% of which I know for certain i didnt get out of thin air. What i do not remember is the fine details.

    Im looking for a rough estimate which im certain has to be out there. I have absolutely ZERO interest in cold traffic. All i remember is reading an article, and i assure you my reading is only of reputable magazines and books. Im looking for a figure, an estimate a generalization of the turn around expected from targeted marketing ONLY.

    I hope this is a little clearer thank you!

    Frank
    Signature
    BigRapBeats.com
    {{ DiscussionBoard.errors[7733414].message }}
  • Profile picture of the author Istvan Horvath
    No, it is not clearer at all, sorry.

    I still don't know what that number of 30 is. And you don't know either... so let's forget it.

    It is very difficult to come up with "general" and average" numbers in a field where there are so many different variables, like:
    - quality of ad
    - placement of ad
    - quality of sales copy
    - quality of the product
    - quality of customer service

    And in marketing estimates are dangerous... My estimates could screw up someone else's calculations, while working for me.

    If that 30% would be the ROI of your ad campaign - that's a good result: for every $100 spent on ads you would make $130 revenue.
    Signature

    {{ DiscussionBoard.errors[7733461].message }}
    • Profile picture of the author frankbrb
      Originally Posted by Istvan Horvath View Post

      No, it is not clearer at all, sorry.

      I still don't know what that number of 30 is. And you don't know either... so let's forget it.

      It is very difficult to come up with "general" and average" numbers in a field where there are so many different variables, like:
      - quality of ad
      - placement of ad
      - quality of sales copy
      - quality of the product
      - quality of customer service

      And in marketing estimates are dangerous... My estimates could screw up someone else's calculations, while working for me.

      If that 30% would be the ROI of your ad campaign - that's a good result: for every $100 spent on ads you would make $130 revenue.

      Yes I agree with the above. I do. It is very difficult. But I know large advertising firms, do their research on the subject i am researching, i know for every company and for every ad, commercial, poster , yellow pages submission, it DIFFERS.

      But we has surveys and we make guestimates to put together rough plans during research this is normal practice.

      I base all my figures on below minimum during initial project planning and proposals. Has not failed me yet. Because 9 times out of 10 i yield greater results. Making all parties involved happy including investors who look forward to hearing my next proposal.

      For example. Lets PRETEND. We know a certain person in a certain niche has 1.2 million subscribers. And every time he promotes a product he sells to roughly 30% of his subscribers which is 360,000. Well I do my initial research and find with my project at a minimum he would sell to 10% at the very minimum which is 120,000 and a product sold to 120,000 at $20 is 2.4 Million in revenue.

      Without guestimates and surveys of multiple types we cannot have a guess or a rough. FACTS are pretty much non existent in marketing research when it comes to figures this we know.
      Signature
      BigRapBeats.com
      {{ DiscussionBoard.errors[7733564].message }}

Trending Topics