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What do you think of those squeeze pages playing a video with opt in only at the end?

by Alpha123
11 replies
Or even halfway through

Im curious on your thoughts or any actual conversion tests?
#end #opt #pages #playing #squeeze #video
  • Profile picture of the author JasonBennet
    Your question is too generic. You will only know whether it is effective until you have drive some traffic to the website and track the conversion.

    Testing and tracking the conversion of different squeeze page is important as that is the only way you will be able to know which squeeze page is working for you. There is no one size fit all squeeze page for everybody.

    I will start off by getting a simple squeeze page up live and start driving traffic to it. I personally feel the key is to just start taking action and tweak the campaign along the way.
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  • Profile picture of the author henryw1981
    I am a big believer in video marketing and have several on the first page of google. Split test have shown that the sweet spot to place the first call to action is about 13 seconds into the video and of course about 10 second towards the end.
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    • Profile picture of the author Paul Hooper-Kelly
      Hi Alpha123,

      I've found the best result is achieved with an opt in form on the page to the right of the video.

      That means your viewer can opt in the instant they feel they want to.

      I always end the video with me pointing towards the opt in box, which then freezes the frame at that point.

      Warmest regards,

      Paul
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      • Profile picture of the author Daniel Evans
        I wouldn't have a shopfront with an invisible door..
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        • Profile picture of the author sonas
          Originally Posted by Daniel Evans View Post

          I wouldn't have a shopfront with an invisible door..
          Totally agree, I prefer to use / see an opt in before and after the video or to the right of the video as it plays so it allows the visitor to choose a time of their deciding as to when they have seen enough and are ready to proceed.
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        • Profile picture of the author NatesMarketing
          Originally Posted by Daniel Evans View Post

          I wouldn't have a shopfront with an invisible door..
          Great way to put it. As "cool" as some people think their videos are, they can be boring, long, drawn out. If I had to wait until the end of a video to opt-in...let's just say I wouldn't make it that far.

          I would have a video + opt-in at the same time.
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      • Profile picture of the author John Romaine
        Originally Posted by Paul Hooper-Kelly View Post

        I've found the best result is achieved with an opt in form on the page to the right of the video.

        That means your viewer can opt in the instant they feel they want to.

        I always end the video with me pointing towards the opt in box, which then freezes the frame at that point.
        A much more effective way would be to have an optin to the right, as well as ON the video (because that's where they're already looking)

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  • Profile picture of the author khooster1
    That really depend. I think you should have a opt-in if your video is long, 5 mins or more,
    You got to test it out.
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  • Profile picture of the author Jonathan Shearer
    I think you should go for the best of both worlds and have an opt-in before and after the video. You shouldn't underestimate the amount of people who aren't patient enough or just want to get on that want an opt-in straight away.
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  • Profile picture of the author WillR
    I would really be more concerned first about testing a squeeze with or without a video. I have found in majority of cases that squeeze pages without videos actually increase your sales. It's obviously something for you to test but don't just use video because everyone else is doing it. It doesn't always mean it's the right thing to do. A squeeze page should just be to get someone interested enough to leave their email. Too much information can kill that. You really shouldn't need a video to make an offer that entices people to optin. A good offer on a squeeze page is simple and to the point, so much so that the offer and benefit can be presented in just the headline and subheadline.
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  • Profile picture of the author AndrewStark
    If you're making the form appear in the video then make sure it fits with the dialogue for maximum effect.

    Also the conversions will alter hugely with different traffic sources, and I'm sure the demographic that you're targeting will also have an impact. All niches behave differently, so because some big name in the dating niche gets results from this doesn't mean it applies to all markets.

    It's also worth putting up the "fake videos" where the visitor clicks the video but it's just a bit of html code that opens a window telling them to opt-in. Annoying, but very effective at getting people to opt-in.
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