How to write a compelling one time offer?

Hi Jonathan, I actually read some stuff online about that kind of thing. I don't quite remember the website, but if you google "how to write good copy" there's some good resources out there. I don't remember everything I read, but the 1 thing I remember that stood out was putting the false time constraint to act now in the offer.

I'll be doing my first OTO copy in a week or so, so this topic is of interest to me as well.

Just from my research, and from reading numerous other OTO's over the years, my first thought is that the level of urgency really needs to be ramped up a few notches above your sales letter - but don't go too far. More on that below....

You have the benefit of knowing that your reader has just purchased from you. This tells you two important things:

1) They have determined that they can trust you enough to give you some of their hard earned money.

2) The liked what you had to say, and are now in a buying frame of mind.

The way I see it, your #1 job with your OTO is to take advantage of the two items above.

Continue to give your reader additional reasons to trust you. Comfort them by letting them know you are there to help, and to prove that, show that you already have additional materials prepared for them, that will take them even further down the road they have already begun to travel.

But be careful here not to make it TOO urgent.

Personally, I'm turned off by the "You'll never see this offer again!" approach, and much prefer the "You won't see this offer again - AT THIS PRICE."

The first one puts my guard back up immediately and actually causes me to click away from the site.

The second one keeps my guard down .In other words, I now feel like I have some sort of choice in the matter.

I know that even if I choose not to buy now, I'll have another chance later - even if its at a higher price.

But with my guard down, I will usually continue reading instead - and end up buying on that initial OTO anyway.

Just a few of my random thoughts that I will be applying to my own letter. Hope they help.

~Mike