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You fail, not the WSO!!!! True or not true?

by Bill Hugall
44 replies
I have been known to buy my share of WSO's, as I am sure that most people do.
The thing I noticed was that most of the WSO's are methods that you can use if you apply them. Rehashed or not.

I have found at least 10 in the last year that I have had small degrees of success with. I could have gone bigger, but I was reviewing them and I use my own system that I do well with so no need.

So why do people give WSO's such a tough time?

My favorite response is.... "I have seen this one before and it just isn't for me"
.
Really? In a market place that so many people fail to make money online, can they really afford to be saying things like this?
I say they can't. Sure a while back there were a lot scam products out there. These days it seems like very simple task to track the quality of any given WSO. Head over to warrior plus and check the stats. Then go to the thread and see what the feedback has been. From there you can go and ask some questions of the creator to see if the support is what it needs to be.

A quick note about reviews. They are not all made up :rolleyes: Yes people get some of their friends to review them, but that is the advantage to getting out there and doing business with people and having a good relationship with your list when you test the product.

So now that you are on the inside. OTO or not. It is now up to you to get the work done. When I did my 2nd product about funnel creation. I provided unlimited email access to me and not a support desk. Yet all I had was 3 people ever use that. There were only 300 sold and I think they were only checking to see if it works. I know that this system works and I can tell you the same of many WSO's out there.

My point is this. If you are not making money yet and you have purchased 5 or more WSO's you are to blame Yes I said that properly. The only person not being held accountable in the WSO section is the buyer. They can get refunds and leave their own input. Good or bad.
No one can review the buyers and say oh that is just Jim the serial refunder and section troll.

I am trying to shift a little of the responsibility here and say that if 90% of the customers out there actually applied what they learned and follow it 100% they would see better results. Plus there would be a lot more people making money.

What do you think?
#fail #true #wso
  • Profile picture of the author Malcolm Thomas
    I totally agree with this. Too many people "Oh, I already know this method". Well then, why are you still NOT making any money?

    The buyers need to take more responsibility for their failure to take action and not the sellers.
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    • Profile picture of the author TheBigBee
      Originally Posted by Malcolm Thomas View Post

      I totally agree with this. Too many people "Oh, I already know this method". Well then, why are you still NOT making any money?

      The buyers need to take more responsibility for their failure to take action and not the sellers.
      I am bearish on buying WSO's. I must admit, that while I will never use a WSO, there have been tiny nuggets of knowledge to be applied to my own methodology.

      I think guys need to start thinking on higher levels - applying their knowledge from other spaces, connect to people's pain, and ship products (eBooks) to address them.
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      • Profile picture of the author Bill Hugall
        Originally Posted by TheBigBee View Post

        I think guys need to start thinking on higher levels.

        That is a good point they do need to start thinking outside of the box. I would also suggest that simply applying what is right in front of them is key. I mean that is how you build your own system. Try a few things from here and a few things from there, and bang you have some success.
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  • Profile picture of the author kursat
    I am not sure where I heard it before - but apparently around 70% of people who buy a product or WSO never take any action on it. That's a huge number, I think people are looking for the "magic button" which unfortunately does not exist...
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  • Profile picture of the author Andy Fletcher
    The biggest problem is it's not one or the other.

    You can't say that all WSOs work or all WSOs are rubbish. Clearly there's some of each.

    You equally can't say that all buyers are proactive or all buyers are lazy. Clearly there's some of each.

    The issue is that people are only ever going to see success when they get a WSO that works AND are proactive with it.

    Pro Tip to WSO buyers: You can only control half this equation (apart from not buying obviously dumb stuff!) so get proactive!
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    • Profile picture of the author Bill Hugall
      Originally Posted by Andy Fletcher View Post

      The biggest problem is it's not one or the other.

      You can't say that all WSOs work or all WSOs are rubbish. Clearly there's some of each.

      You equally can't say that all buyers are proactive or all buyers are lazy. Clearly there's some of each.

      The issue is that people are only ever going to see success when they get a WSO that works AND are proactive with it.

      Pro Tip to WSO buyers: You can only control half this equation (apart from not buying obviously dumb stuff!) so get proactive!
      I didn't mean to suggest that all buyers were to blame. I just think that we need to keep the levels of accountability at a fair split. That is why I said if you have purchased 5 or more you may be to blame. Also adding that you can use warrior plus to educate yourself before they buy would help lead them to a product that works for them.
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      • Profile picture of the author captainron4
        What if you buy 5 WSO's but only two of them are actually WSO's and the other three nothing is actually delivered, (except you find yourself on spam lists

        Does that give me the right to be turned off to WSO's?

        The ones I actually received had good information, a lot more basic than I expected, maybe I am not as "newbie" as I thought as it was all info that I already knew.

        But the overall experience has turned me off to WSO's, i am sure there are good ones out there but my experience has shown many are just set up as scams to collect emails. A good way to build a list I guess but I personally would not want a list of pissed off people.
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        • Profile picture of the author Kay King
          What if you buy 5 WSO's but only two of them are actually WSO's and the other three nothing is actually delivered,
          Well - first thing I would do is post about the non-delivery in the WSO THREAD...but I can't find where you've done that.

          If that didn't work, I'd use the little triangle on the sellers sales page of the WSO and report non-delivery to mods so they could take a look.

          kay
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        • Profile picture of the author Andy Fletcher
          Originally Posted by captainron4 View Post

          What if you buy 5 WSO's but only two of them are actually WSO's and the other three nothing is actually delivered, (except you find yourself on spam lists

          Does that give me the right to be turned off to WSO's?

          The ones I actually received had good information, a lot more basic than I expected, maybe I am not as "newbie" as I thought as it was all info that I already knew.

          But the overall experience has turned me off to WSO's, i am sure there are good ones out there but my experience has shown many are just set up as scams to collect emails. A good way to build a list I guess but I personally would not want a list of pissed off people.
          Hardly anyone is as "newbie" as they think they are.

          Go to any website or shop and step through their sales processes. Write down all the ways in which it could be improved. Anyone that has been on WaFo for more than about 3 months will be able to come up with a pretty long list in your average shop/website.

          The issue isn't knowing what to do, it's doing it.

          Seriously, here's a step-by-step plan for you -

          1. Pick a niche. You'll almost certainly pick a naff one but just pick. Don't spend 4 years trying to work out what niche is "best" or procrastinating about it. Pick something you're interested in and move on to step 2.

          1.1. If you're still thinking about it, JUST PICK ONE.

          2. Go to ezinearticles.com and find 10 articles on the topic. Combine them into a report (include appropriate attribution, that means including the author's bio boxes below the articles in your report). You now have your free give away.

          2.1. If you don't have a copy of Microsoft Word to make the report then either Redirecting... or Apache OpenOffice - The Free and Open Productivity Suite

          2.2. Seriously, stop over thinking it. You're almost certainly veering wildly off course already. Niche -> 10 articles -> Combine

          3. Make a "squeeze" page. Pick out 1 thing from each article, the most interesting, compelling or exciting point from each. Use 9 for bullets on the page and 1 for the headline. Add a link to download the report.

          3.1. Yeah, you absolutely want to capture a name and email address rather than going straight to download but for not just get it going. Skip over that and just get people downloading the report.

          3.2. I've not built a free site in forever so I'm not sure what's good. I think these guys are a good starting point if you don't have your own hosting yet - Wix Free Website Builder | Wix.com

          4. Find related forums, blogs, podcasts, Q&A sites or anything where you can join the conversation. Start posting interesting content about the topic and link to your "squeeze" page wherever appropriate.

          4.1 You're drifting off course again. By now you're already wondering if your niche is right, if people will read your squeeze page or if they'll like the report. You've just seen some push button software or read another thread on WaFo. C'mon stick with me here and just do it for once.

          5. Once you've got a small flow of people clicking through to your page and downloading the report find some affiliate offers. Your best starting point is likely to be Clickbank for info products and Amazon for physical stuff. There's a world of other options but these will cover most bases. Add a short product recommendation after each article.

          6. Now you've got the outline down you can go back, sign up for an autoresponder such as Email Marketing Software & Email Marketing Services from AWeber and add an optin form in front of the report. Send a welcome email then just queue up 1 product review and recommendation (with affiliate link) per day for at least 14 days. Don't worry about being subtle at this point, don't worry about over selling, don't worry about building a relationship, just start selling.

          7. Now all you have to do is iterate. Spend a couple of hours a day posting interesting stuff to drive traffic. Spend some time trying out different options for the squeeze page to make it convert better. Figure out a better funnel, perhaps add an OTO after they optin. Add some subtlety to your autoresponder with some better content than just pitch after pitch.

          But you may ONLY do step 7 after you've done the rest and got it going because you will ONLY get paid when you've got a complete system.

          There you go. There's your "WSO" now go make it happen.

          Niche -> Articles -> Report -> Squeeze page -> Aff offers -> Profit

          If you're tech savvy you can be up and running in an hour, if you're not it won't take you more than about 4. If you spend an hour or two a day on traffic posting stuff in highly targeted places you'll see your first sale within a week or two.

          Half the people who started reading this post didn't finish.

          Half of those that did will stop after each step.

          That leaves about 1% that will actually DO IT and make some money.

          Come join the 1% for once. You'll thank me later.
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          • Profile picture of the author captainron4
            Originally Posted by Andy Fletcher View Post

            Hardly anyone is as "newbie" as they think they are.

            Go to any website or shop and step through their sales processes. Write down all the ways in which it could be improved. Anyone that has been on WaFo for more than about 3 months will be able to come up with a pretty long list in your average shop/website.

            The issue isn't knowing what to do, it's doing it.

            Seriously, here's a step-by-step plan for you -

            1. Pick a niche. You'll almost certainly pick a naff one but just pick. Don't spend 4 years trying to work out what niche is "best" or procrastinating about it. Pick something you're interested in and move on to step 2.

            1.1. If you're still thinking about it, JUST PICK ONE.

            2. Go to ezinearticles.com and find 10 articles on the topic. Combine them into a report (include appropriate attribution, that means including the author's bio boxes below the articles in your report). You now have your free give away.

            2.1. If you don't have a copy of Microsoft Word to make the report then either Redirecting... or Apache OpenOffice - The Free and Open Productivity Suite

            2.2. Seriously, stop over thinking it. You're almost certainly veering wildly off course already. Niche -> 10 articles -> Combine

            3. Make a "squeeze" page. Pick out 1 thing from each article, the most interesting, compelling or exciting point from each. Use 9 for bullets on the page and 1 for the headline. Add a link to download the report.

            3.1. Yeah, you absolutely want to capture a name and email address rather than going straight to download but for not just get it going. Skip over that and just get people downloading the report.

            3.2. I've not built a free site in forever so I'm not sure what's good. I think these guys are a good starting point if you don't have your own hosting yet - Wix Free Website Builder | Wix.com

            4. Find related forums, blogs, podcasts, Q&A sites or anything where you can join the conversation. Start posting interesting content about the topic and link to your "squeeze" page wherever appropriate.

            4.1 You're drifting off course again. By now you're already wondering if your niche is right, if people will read your squeeze page or if they'll like the report. You've just seen some push button software or read another thread on WaFo. C'mon stick with me here and just do it for once.

            5. Once you've got a small flow of people clicking through to your page and downloading the report find some affiliate offers. Your best starting point is likely to be Clickbank for info products and Amazon for physical stuff. There's a world of other options but these will cover most bases. Add a short product recommendation after each article.

            6. Now you've got the outline down you can go back, sign up for an autoresponder such as Email Marketing Software & Email Marketing Services from AWeber and add an optin form in front of the report. Send a welcome email then just queue up 1 product review and recommendation (with affiliate link) per day for at least 14 days. Don't worry about being subtle at this point, don't worry about over selling, don't worry about building a relationship, just start selling.

            7. Now all you have to do is iterate. Spend a couple of hours a day posting interesting stuff to drive traffic. Spend some time trying out different options for the squeeze page to make it convert better. Figure out a better funnel, perhaps add an OTO after they optin. Add some subtlety to your autoresponder with some better content than just pitch after pitch.

            But you may ONLY do step 7 after you've done the rest and got it going because you will ONLY get paid when you've got a complete system.

            There you go. There's your "WSO" now go make it happen.

            Niche -> Articles -> Report -> Squeeze page -> Aff offers -> Profit

            If you're tech savvy you can be up and running in an hour, if you're not it won't take you more than about 4. If you spend an hour or two a day on traffic posting stuff in highly targeted places you'll see your first sale within a week or two.

            Half the people who started reading this post didn't finish.

            Half of those that did will stop after each step.

            That leaves about 1% that will actually DO IT and make some money.

            Come join the 1% for once. You'll thank me later.
            See? That post there...more info than either WSO...good information but hardly something new. Stuff I already knew, so I should defenitely stop reading info for newbies, although I do not consider myself experienced.
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            • Profile picture of the author Andy Fletcher
              Originally Posted by captainron4 View Post

              See? That post there...more info than either WSO...good information but hardly something new. Stuff I already knew, so I should defenitely stop reading info for newbies, although I do not consider myself experienced.
              That's the point. There is nothing new. Just execute on what works.
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        • Profile picture of the author Stuart Walker
          Originally Posted by captainron4 View Post

          What if you buy 5 WSO's but only two of them are actually WSO's and the other three nothing is actually delivered, (except you find yourself on spam lists

          Does that give me the right to be turned off to WSO's?

          The ones I actually received had good information, a lot more basic than I expected, maybe I am not as "newbie" as I thought as it was all info that I already knew.

          But the overall experience has turned me off to WSO's, i am sure there are good ones out there but my experience has shown many are just set up as scams to collect emails. A good way to build a list I guess but I personally would not want a list of pissed off people.
          So you bought 5 WSOs and only 2 of them were actual WSOs...what were the other ones then? You just sent them money and they sent nothing back and you go no product? I've never heard of that happening and pretty sure if it was it would be reported by almost everyone who paid money to get nothing and the WSO would be closed and seller banned.

          You say the other ones were basic. How much did you pay for them, $7? You probably still got your moneys worth. I don't buy WSOs often unless I specifically go looking for one which I think can teach me something and whilst some I've bought turned out to be bad, most were good, and even in the bad ones I could learn something even if just one tiny bit of information I didn't know so I'm happy.

          Obviously people are going to add their WSO buyers to their email list, that's just common sense, that doesn't make it a scam. Like you say if they don't deliver anything then their list is never going to open their emails or buy from them in the future anyway so that would be a silly move and I can't imagine something that's working for too many people. Again, I've never heard of people buying WSOs then the seller just not sending or delivering the WSO and getting away with it.

          There's a lot of people who buy WSOs and then say "I know this information already please refund!!!!" in an angry manner as if you're only supposed to be selling top secret information that no one else knows about all the time. That's quite unlikely, someone is always going to know about it too. And if they do know about it already (and everything else seemingly) why aren't they doing it and making money from it? A lot of people want to spend $7 and get a magic button that involves no work, effort or spending on their part and just suddenly get rich.
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          • Profile picture of the author CyberAlien
            Originally Posted by RockingLastsForever View Post

            You just sent them money and they sent nothing back and you go no product? I've never heard of that happening and pretty sure if it was it would be reported by almost everyone who paid money to get nothing and the WSO would be closed and seller banned.
            I've seen that happen but the mods always closed the WSO after the uproar.
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            • Profile picture of the author captainron4
              Originally Posted by Chase Watts View Post

              I've seen that happen but the mods always closed the WSO after the uproar.
              Which I am sure is why I can't even find the sellers anymore. I think WF does a pretty good job, I just read another post about how there should be more rules in WSO section. I think they do a pretty good job myself. I am all about a free market place, I am not saying that since someone runs a scam we should shut down all commerce, but I do think it affects all sales. I know I will never buy another WSO just cuz of an awesome sales page.
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              • Profile picture of the author Bill Hugall
                Originally Posted by captainron4 View Post

                I know I will never buy another WSO just cuz of an awesome sales page.

                Good you shouldn't in the first place. For some reason buyers seem to hit the internet and leave all due diligence at the door. We need to do some research and filter through all the hype reviews to make an informed decision. Also buying wso's for the info they might contain is sometime a better buying practice than buying for the results it promises. IMO
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          • Profile picture of the author captainron4
            Originally Posted by RockingLastsForever View Post

            So you bought 5 WSOs and only 2 of them were actual WSOs...what were the other ones then? You just sent them money and they sent nothing back and you go no product? I've never heard of that happening and pretty sure if it was it would be reported by almost everyone who paid money to get nothing and the WSO would be closed and seller banned.

            You say the other ones were basic. How much did you pay for them, $7? You probably still got your moneys worth. I don't buy WSOs often unless I specifically go looking for one which I think can teach me something and whilst some I've bought turned out to be bad, most were good, and even in the bad ones I could learn something even if just one tiny bit of information I didn't know so I'm happy.

            Obviously people are going to add their WSO buyers to their email list, that's just common sense, that doesn't make it a scam. Like you say if they don't deliver anything then their list is never going to open their emails or buy from them in the future anyway so that would be a silly move and I can't imagine something that's working for too many people. Again, I've never heard of people buying WSOs then the seller just not sending or delivering the WSO and getting away with it.

            There's a lot of people who buy WSOs and then say "I know this information already please refund!!!!" in an angry manner as if you're only supposed to be selling top secret information that no one else knows about all the time. That's quite unlikely, someone is always going to know about it too. And if they do know about it already (and everything else seemingly) why aren't they doing it and making money from it? A lot of people want to spend $7 and get a magic button that involves no work, effort or spending on their part and just suddenly get rich.
            Well now you can't say you have never heard of that before.

            I did not ask for a refund because (as those who read the whole post already know) the WSO had good information just nothing I didn't already know and was doing. Why ask for a refund just because I already knew something, thats like asking for a refund on my cable bill because "Big Bang Theory" was a rerun this week.
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    • Profile picture of the author CyberAlien
      Originally Posted by Andy Fletcher View Post

      The biggest problem is it's not one or the other.

      You can't say that all WSOs work or all WSOs are rubbish. Clearly there's some of each.

      You equally can't say that all buyers are proactive or all buyers are lazy. Clearly there's some of each.

      The issue is that people are only ever going to see success when they get a WSO that works AND are proactive with it.

      Pro Tip to WSO buyers: You can only control half this equation (apart from not buying obviously dumb stuff!) so get proactive!
      Exactly! WSOs can't all be classified one way or another. There are some that aren't worthwhile or complete scams. However, there are also buyers that are going to pay you for a WSO and already know the excuse they will use when asking for a refund.

      Funny Story: Back when I was offering my coaching services, I had a customer that had just signed up email me asking for a refund. He said he had downloaded the material and just didn't think it was for him at that point in time. Now tell me this... How did he know it wasn't for him when he didn't send the payment and get access until about 20 minutes after he sent that email. Needless to say, he opened a dispute and I called PayPal and had them close it in my favor.
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  • Profile picture of the author Mogly
    Its always about the application over the method.
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    • Profile picture of the author sal64
      Originally Posted by Mogly View Post

      Its always about the application over the method.
      I keep telling my wife exactly that... but she ain't buying it!

      Sal
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  • Profile picture of the author WillR
    Stop learning and start earning.

    You should only be spending about 20% of your time learning, the other 80% should be spent taking action. Without action all of the learning is useless. You will also find you learn a lot of what you need to know by just doing things.
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    • Profile picture of the author Ken100
      Originally Posted by WillR View Post

      Stop learning and start earning.

      You should only be spending about 20% of your time learning, the other 80% should be spent taking action. Without action all of the learning is useless. You will also find you learn a lot of what you need to know by just doing things.
      Completely agree.

      I think someone should create a WSO where there's some form of punishment for clients who don't take action.

      Not sure how that would work though, and how it would be implemented.

      Ken
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  • Profile picture of the author higherluv
    The only WSO’s selling right now that don’t work are the ones that don’t work for anyone.
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  • Profile picture of the author Andy Fang
    Agree with this 100%. Don't expect to make money if you don't try.
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  • Profile picture of the author Broyde
    While reading your post I saw it just a little bit clearer for the first time that people in general will have knowledge about what to do, but the motivation to do or act is another aspect of success that people need help with.
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  • Profile picture of the author Stuart Walker
    Well now you can't say you have never heard of that before.

    I did not ask for a refund because (as those who read the whole post already know) the WSO had good information just nothing I didn't already know and was doing. Why ask for a refund just because I already knew something, thats like asking for a refund on my cable bill because "Big Bang Theory" was a rerun this week.
    Seriously I never heard of people selling WSOs and then just not delivering any WSO or anything else and running away with peoples money. Not saying it never happened just never heard of it. Would be suicide for the seller and an almost instant ban for them I would think.

    Getting a WSO containing information you knew already is a different story altogether though. WSO sellers can't help that you're already knowledgeable on the subject they teach, like you say that's not really refundable situation. I think there's a lot of WSO buyers out there who have read and read and read some more on just about every topic you can ever imagine and know it all but have never taken action on anything and refund just because it's not some new info for them.
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  • Profile picture of the author ByEdvin
    I think that to many people have the "push button syndrome" ( you just want to find the easiest way to make some fast cash... ends up doing nothing )
    For me the change come when I started to focus on the really basics of internet marketing (traffic and conversion)
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  • Profile picture of the author wealthsystems
    Good you shouldn't in the first place. For some reason buyers seem to hit the internet and leave all due diligence at the door. We need to do some research and filter through all the hype reviews to make an informed decision. Also buying wso's for the info they might contain is sometime a better buying practice than buying for the results it promises. IMO
    @bilkat19 - you are absolutely correct. I used to be one of those serial buyer. Spent a lot of money on WSOs. I got taken in by the constant hype in the WSO section. I checked my common sense at the WSO door, like you said. But I am not blaming anybody. I was the one that clicked on the "BUY" button.

    A lot of WSOs failed me, because they were rehashed junk. But, I failed as well, because of my inaction. Funny, this sounds like an AA confession. :-)

    Today, I just buy what I can use in my business. Sticking with your plan to reach your goals, and take action toward your goal. That is the only way to success.

    Cheers!

    Herb
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    There's SO Much To Learn, Where The Heck Do I Start?...
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  • Profile picture of the author evilsaigon
    I remember emailing my queries to my second wso seller after purchasing and going through it, even though I was feeling a little hesitant and worried, thinking that it's going to be troublesome and probably won't work out.

    Fortunately, she was nice enough to give some sample suggestions not mentioned inside her wso, and thing is her suggestions were based off judging from the knowledge I unknowingly displayed in my emails. Aren't I glad I was worried enough to toss my queries to her!
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    • Profile picture of the author Paul Myers
      What if you buy 5 WSO's but only two of them are actually WSO's and the other three nothing is actually delivered, (except you find yourself on spam lists
      Then you ought to report three of them to the mods. Failure to deliver is good for an express ticket out of here.

      To report issues like this, find the post you want to report, usually the main offer, and click the little red triangle to the lower left of the post. Fill in the details, and send it. We'll look into it. If the seller doesn't fix it quickly, they'll find their offer closed, and possibly their account here.

      The whole "rehashed junk" and "I already knew this" line of argument is BS. If you didn't see something in the copy that suggested something more than you already knew, why the hell did you buy it? And "rehashed" for you could be brand new for someone else.

      My biggest concern with the WSO section is what I call "thin" products. We've even had people go berserk because someone mentioned the URL to a tool or resource, demanding the poster be banned for trying to damage their WSO.

      If giving the link to a tool (or just mentioning it by name) is enough to suck the value out of your offer, you shouldn't be calling it a product.


      Paul
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  • Profile picture of the author wealthsystems
    Hi Paul,

    did you ever see a sales letter that promised you something new and improved, like "never seen before", just to find out that it was neither new nor improved? Just because somebody falls for a slick sales letter like that, I would not call the "rehashed" argument BS. (BTW, using the abbreviation of that term (BS) does not make it sound any more professional). :-)

    Cheers!

    Herb


    The whole "rehashed junk" and "I already knew this" line of argument is BS. If you didn't see something in the copy that suggested something more than you already knew, why the hell did you buy it? And "rehashed" for you could be brand new for someone else.
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    There's SO Much To Learn, Where The Heck Do I Start?...
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    • Profile picture of the author AndrewCavanagh
      First some of the claims made in the sales letters for
      WSOs are so ridiculous it's no wonder people criticize
      them after buying them.

      Second yes many WSOs are rehashed, untested garbage.


      But the success of people has nothing to do with WSOs.

      There's more than enough information on this forum and
      on the internet if you're willing to do the work to find it
      for anyone serious to make a good living applying it.

      Kindest regards,
      Andrew Cavanagh
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      Old School Copy Like This Is BACK & Converting Like Crazy!
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  • Profile picture of the author Lady M
    That is right Paul, wasted WSO in the for the seller to blame, but for the buyer itself. Acting conceited like nothing just because they buy an old WSO and get renewed is only excuses. How come you demand something new, when you can't even do it with the old one. I think people should work on WSO harder than just complaining about it.
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  • Profile picture of the author EliteAffiliate
    Many WSO's are not even that actionable, not without a bunch of other learning and studying or testing first. And other ones are simply complete lies and do not work as advertised, so you take all the action and steps it says and find out nothing converts and realize it is Highly unlikely the seller was telling the truth about the method and results from that source, cause you see how much average traffic everyone on that source is getting and their claims are basically impossible.

    The title of this post implies a negative bias that is inaccurate.

    The vast majority of all WSO's are only helpful tips and not full blown business courses A to Z.

    So the presumption of this question fails cause it's presuming that a WSO could fail or succeed based on the results of buyers actions. When in reality the buyers actions are based on information and resources they have from multiple sources and multiple WSO's. Not to mention all the individual variations and testing that must be done that could either succeed or fail independent of what the WSO said. The WSO can't do the testing or creativity for people. They are not full blown exact campaigns handed on a silver platter.
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    • Profile picture of the author Daniel Evans
      Relating to method based products many people seem to be sorely misguided in business in general.

      The challenge in business, no matter what it happens to be, is sourcing prospects and converting.
      As a rule of thumb: If you sell someone a shop, you are not obliged, nor expected to herd up people are kick them through the doors. The person who acquires the business is completely responsible for the actions they take to make that shop a financial asset. It's only possible to provide a guide that outlines the fundamentals on the matter. What remains is the action - the job.

      I sell many products and services online however there are many that wouldn't be attractive enough for most people to have the remotest interest in. The best thing a vendor can do is ensure that the customer can immediately identify with it's value so that it's transposed into enthusiasm, which sees action and in most cases, success.

      Atractiveness       and value is what gets people moving and the more simple a method is encompassing those qualities, the better.

      That whole structure can then be reinforced tenfold by letting your customer know that there's someone there to support them too (manual emails of thanks and support), since that's your job as a vendor.

      The vendors shop shouldn't run on auto any more than the customers is expected to...


      Originally Posted by EliteAffiliate View Post

      Many WSO's are not even that actionable, not without a bunch of other learning and studying or testing first.
      A lot of "Internet Marketing" products require knowledge of Internet Marketing.

      Fortunately, the topic is only as complicated as a person wants to make it.

      It need not be any more complicated than pumping some coin into a CPA network and getting more out of the other end....
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      • Profile picture of the author Paul Myers
        Herb,
        did you ever see a sales letter that promised you something new and improved, like "never seen before", just to find out that it was neither new nor improved?
        Yes, I have, and that's a fair point.

        As a rule, the seller usually believes they have something new or improved, and it may be for a lot of people. Those situations are what refund policies are for. They're also usually avoidable by careful reading of the sales copy, but that's a whole other discussion.

        Here's the thing: In the majority of instances I've seen where someone used the phrase "rehashed crap" or claims to have already known the technique(s) in the product, the sort of claim you're referring to was not present in the sales copy. In areas with which I was familiar, I could tell nearly every time what was going to be in the product.

        Those reasons are most often used by people who planned to refund before they bought, or who buy one offer after another and complain about them all. As with most things, there are patterns to this stuff. They're not unbreakable, but they're very dependable when taken as general trends.
        (BTW, using the abbreviation of that term (BS) does not make it sound any more professional). :-)
        If I were concerned with trying to sound "professional" in this circumstance (by some undefined and clearly subjective standard), that would also be a fair point.


        Paul
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        • Profile picture of the author VipGuest
          Originally Posted by Paul Myers View Post

          Herb,Yes, I have, and that's a fair point.

          As a rule, the seller usually believes they have something new or improved, and it may be for a lot of people. Those situations are what refund policies are for. They're also usually avoidable by careful reading of the sales copy, but that's a whole other discussion.

          Here's the thing: In the majority of instances I've seen where someone used the phrase "rehashed crap" or claims to have already known the technique(s) in the product, the sort of claim you're referring to was not present in the sales copy. In areas with which I was familiar, I could tell nearly every time what was going to be in the product.

          Those reasons are most often used by people who planned to refund before they bought, or who buy one offer after another and complain about them all. As with most things, there are patterns to this stuff. They're not unbreakable, but they're very dependable when taken as general trends.If I were concerned with trying to sound "professional" in this circumstance (by some undefined and clearly subjective standard), that would also be a fair point.


          Paul
          That's not entirely true. It can happen, but its not totally right.

          I say that because i was searching for a good wso about "ranking youtube videos on google" and i found about 3. I bought the first one, i read and asked a refund, i bought the second one and asked a refund too. Why? Because all of them claimed teach how to "rank youtube videos" but the PDF's only explains you how to optimize the keywords. That i already know, but its not just optimize keywords on youtube video that will make it rank on google.

          Then i bought the third one and i haven't asked a refund because it explained very well how to rank the videos and not only about how to optimize keywords on the video.

          My point is... I understand you. There are a few people here that bought WSO's and will ask refund 100% of the time, just to get it for free. But there are some people, like me, when i do a refund, its because there is no value on the WSO.
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          • Profile picture of the author SerpSlayer
            As someone who has just started to have some success online, and has suffered from shiny object syndrome in the past, I think that a lot of newbies get caught up by the little details.

            Maybe something isn't quite as easy as the pdf made it sound. Maybe it is an expensive piece of software or service is required to get the full effect. It's hard to spend money when you haven't ever made any.

            It is also hard to give your full effort if you're not even sure you are on the right track or that your hard work even has a chance of paying off.

            One advice I could give is, don't worry about being perfect. Take action, and then work on perfecting it.

            Sure there are WSOs that I have bought that either provided very little information, exaggerated the success of their methods, or their only purpose seemed to be to get me on their list, or get me to buy an expensive OTO or coaching program.

            But there were others that would have worked but I ran into a few roadblocks, and then new shiny object came along and distracted me.

            Funny enough, my first success happened when I dusted off a couple month old WSO and within three days was able to make $150 a day.

            So I've got to admit, that if you are buying WSO after WSO and not having any success, the problem is most likely yourself.
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  • Profile picture of the author MartinPlatt
    Originally Posted by bilkat19 View Post


    I am trying to shift a little of the responsibility here and say that if 90% of the customers out there actually applied what they learned and follow it 100% they would see better results. Plus there would be a lot more people making money.

    What do you think?
    I agree with what you're saying, but I think that people think that if the sales page, and promotional materials do not spell out exactly what the reader will learn. I mean a lot of stuff is sold with some 'secret', and whilst that might get people curious, it doesn't necessarily do a lot to convince someone who has seen the poor quality products that this isn't more of the same.

    On the other hand, if people applied all the courses they buy, then chances are they'd get some success, no doubt about it. But it's also human nature to find the easier way to do things, if there's a course that tells you, human nature will work toward looking for that dream rather than applying what seems like a lot of hard work. So I understand why it happens.

    If people just accepted that they need the base knowledge, and no hype, there isn't anything secret as such, other than putting in hard work, and success will come. I mean learning is great, but that's just putting off what you don't want to do, which is the hard work part.

    Better to find ways to achieve some hard work, and still do a small amount of learning...
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    Martin Platt

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  • Profile picture of the author Broyde
    I agree with the originator of this post when he says that WSO's are usually good. In my entire time here I have only bought one WSO that I thought was worthless. But apart from that I have always gotten my money's worth using WSO's.
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  • Profile picture of the author butters
    Quite honestly I bet it is both, I bet there are some great WSO's out there which people complain about. I bet they are filled with loads of nuggets of information which could be used and probably have a good step by step system for people to follow. I also bet you that there are a lot which also fail, re-hashed crap which doesn't even deserve a dollar.

    Now is it us or the seller who fails, that comes down to a lot of factors. Did the buyer actually do it, did the seller over sell it, was the content of WSO easily readable, did the buyer read it, the list goes on. In the end someone has to fail, just depends on what side of the line the product falls on.
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  • Profile picture of the author Oliver Williams
    We all know that most people who buy a WSO do not actually take action. What I find interesting is that there is a large portion of these people who are so lazy that they don't even finish reading or following the course, to me that is absolutely amazing. Why buy it in the first place?

    Action is the truth about what you want in life. People are prepared to spend money on a problem but only very few are actually prepared to do any work.

    This is regardless of the quality of the WSO. We all know that not all WSOs are created equal. My point is this. If you come across a poor quality product then move on to a good one, that part of the equation is easily fixed.

    The most important part of the equation is the individual and their ability to take action.
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    • Profile picture of the author Bill Hugall
      That is why this is an evergreen market. Where people will need self-discipline to succeed..... There will always be money to be made. People do it to themselves. Who really believes that you can create a million dollar business without a single penny spent....... People who want to believe it.


      Originally Posted by Oliver Williams View Post

      We all know that most people who buy a WSO do not actually take action. What I find interesting is that there is a large portion of these people who are so lazy that they don't even finish reading or following the course, to me that is absolutely amazing. Why buy it in the first place?

      Action is the truth about what you want in life. People are prepared to spend money on a problem but only very few are actually prepared to do any work.

      This is regardless of the quality of the WSO. We all know that not all WSOs are created equal. My point is this. If you come across a poor quality product then move on to a good one, that part of the equation is easily fixed.

      The most important part of the equation is the individual and their ability to take action.
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  • Profile picture of the author sambel
    once bought wso for $9.. apply it.. get MILLIONS of traffics from fb and earn more than $8000 from it...

    yup, most people even fail to try
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  • Profile picture of the author computarded
    Good thread. Actually quite inspirational. Turned into more of a take action thread. Good stuff.
    Being new to this site and relatively new to internet marketing, its easy to get caught up in the projected sales figures for the product being presented. Money can be a very emotional subject for people right now. Reason just kind of goes out the door. The people creating the product are excellent sales people and its easy to forget that you need some work on your end.
    I have honestly spent more time making a decision on clothes then deciding to buy some of these offers.
    Point is if it fails on my end yes I failed. But being around other motivated people makes me want to succeed.
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