Dear Marketers - We Are Not a Lemon! (or an Orange or Grapefruit, Either!)
[NOTE: While I am not inclined to generalizations, this seems to be a much needed post for a good deal of internet marketers I've encountered. If it does not apply to you, please just realize that fact and move on to the next post.
If it does apply to you, the big takeaway is that Quality is just as important as Quantity.]
An Open Letter to Marketers
Dear Internet Marketer and Aspiring Guru:
It is way past time that I enlighten you to a fact that many of you seem to be missing:
Your Customers Are Not Lemons! (or Oranges or Grapefruits, Either!)
We are real human beings that are potentially interested in what you may be offering — if you treat us right!
Sadly, many of you seem to think we are fruit to be squeezed (or cows to be milked, but the term “Udder Page” doesn’t have quite the same ring to it.)
Here’s the rub — You blindly covet our hard-earned money and our email addresses at the expense of a far greater lesson!
Your use of the unflattering term ‘squeeze page’ is a case in point. It is a glaring indicator of many of your true motives — to squeeze consumers for everything you can get, whether it’s our money or our email addresses. You openly brag about the size of your lists and your revenue-per-member monthly income, while fervently seeking out others with similar-sized lists to swap with in a zealous frenzy to turn your molehill into a mountain of a list.
But … do you give proper thought to actually SERVING your customers (and building up their loyalty for life?) How many of you give as much consideration and thought to list compatibility as you do to list numbers? Do you do some basic research and detective work on your fellow marketers — to ensure that concerns and pain points of the members of their list are compatible and congruent with those of yours — before you rush into a swap?
Please remember that behind every email on your list is a real human being. Treat us that way and you’ll earn a lot — our respect, our loyalty, and our repeat business.
Treat us like a lemon to be squeezed, and well … our juice will quickly run dry, as we move on to another marketer — one who values each and every member on their list and wants to SERVE THEM AND THEIR NEEDS, not simply squeeze them dry.
If it does apply to you, the big takeaway is that Quality is just as important as Quantity.]
An Open Letter to Marketers
Dear Internet Marketer and Aspiring Guru:
It is way past time that I enlighten you to a fact that many of you seem to be missing:
Your Customers Are Not Lemons! (or Oranges or Grapefruits, Either!)
We are real human beings that are potentially interested in what you may be offering — if you treat us right!
Sadly, many of you seem to think we are fruit to be squeezed (or cows to be milked, but the term “Udder Page” doesn’t have quite the same ring to it.)
Here’s the rub — You blindly covet our hard-earned money and our email addresses at the expense of a far greater lesson!
Your use of the unflattering term ‘squeeze page’ is a case in point. It is a glaring indicator of many of your true motives — to squeeze consumers for everything you can get, whether it’s our money or our email addresses. You openly brag about the size of your lists and your revenue-per-member monthly income, while fervently seeking out others with similar-sized lists to swap with in a zealous frenzy to turn your molehill into a mountain of a list.
But … do you give proper thought to actually SERVING your customers (and building up their loyalty for life?) How many of you give as much consideration and thought to list compatibility as you do to list numbers? Do you do some basic research and detective work on your fellow marketers — to ensure that concerns and pain points of the members of their list are compatible and congruent with those of yours — before you rush into a swap?
Please remember that behind every email on your list is a real human being. Treat us that way and you’ll earn a lot — our respect, our loyalty, and our repeat business.
Treat us like a lemon to be squeezed, and well … our juice will quickly run dry, as we move on to another marketer — one who values each and every member on their list and wants to SERVE THEM AND THEIR NEEDS, not simply squeeze them dry.
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Direct Response Copywriting
Direct Response Copywriting