What Facebookers Want.
Interested in what Facebook users want? First lets see who they are..
Shocker... What Gender Uses Facebook Most?
Male 92 Female 108
Whats the age Group of Facebook?
< 18 - 144
18-24 - 196
25-34 - 104
35-44 - 70
45-54 - 66
55-64 - 46
65+ - 34
Kids or No Kids Facebook?
No Kids 86
Has Kids 115
Yearly Income Index
$0-50k 76
$50-100k 90
$100-150k 109
$150k+ 117
Education Level of Facebookers
No College 105 College 99
Grad School 88
The Color of Facebook Users
Caucasian 97
African American 145
Asian 118
Hispanic 73
Other 99
The summary: Facebook is full of females between 18-24 with kids that claim to make between 100k-150k a year who have no college degrees that are Asian and African American. (I hope you found humor in this :rolleyes: it shouldn't be interpreted as so :p)
Next the affinities of what they want, this can be helpful when choosing categories that'll have a high chance of interest.
Communities 1.3x
Politics & Commentary 1.3x
Instant Messenger 1.3x
Magazines 1.3x
Regional/Local News 1.3x
TV 1.3x
News 1.3x
News/Information 1.3x
Travel News & Info 1.2x
Discussion/Chat 1.2x
Baby 1.2x
Technology 1.2x
Home Decor & Design 1.2x
Apparel 1.2x
Shopping Engines 1.2x
Hope this information helps Facebook Advertisers.
Source:
Facebook.com Traffic and Demographic Statistics by Quantcast
Shocker... What Gender Uses Facebook Most?
Male 92 Female 108
Whats the age Group of Facebook?
< 18 - 144
18-24 - 196
25-34 - 104
35-44 - 70
45-54 - 66
55-64 - 46
65+ - 34
Kids or No Kids Facebook?
No Kids 86
Has Kids 115
Yearly Income Index
$0-50k 76
$50-100k 90
$100-150k 109
$150k+ 117
Education Level of Facebookers
No College 105 College 99
Grad School 88
The Color of Facebook Users
Caucasian 97
African American 145
Asian 118
Hispanic 73
Other 99
The summary: Facebook is full of females between 18-24 with kids that claim to make between 100k-150k a year who have no college degrees that are Asian and African American. (I hope you found humor in this :rolleyes: it shouldn't be interpreted as so :p)
Next the affinities of what they want, this can be helpful when choosing categories that'll have a high chance of interest.
Communities 1.3x
Politics & Commentary 1.3x
Instant Messenger 1.3x
Magazines 1.3x
Regional/Local News 1.3x
TV 1.3x
News 1.3x
News/Information 1.3x
Travel News & Info 1.2x
Discussion/Chat 1.2x
Baby 1.2x
Technology 1.2x
Home Decor & Design 1.2x
Apparel 1.2x
Shopping Engines 1.2x
Hope this information helps Facebook Advertisers.
Source:
Facebook.com Traffic and Demographic Statistics by Quantcast
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