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Squidoo pros and cons

by kaposzta
32 replies
I've seen so many threads about Squidoo recently, so I was thinking I could summarize the pros and cons of this platform.


Pros:

- No start-up costs (no need to buy domain or hosting).
- It's very easy to create a good looking site (and it's fun, too). No need to know HTML, css, etc.
- Lens can be up and running in a couple of hours. If you outsource the content, you can create a fantastic lens in an hour.
- After a while, you'll earn kind of on autopilot. If you create a huge and successful lens, you need 1-2 hours a month for maintenance.
- You can earn from different sources (built-in Amazon and Ebay).
- Your Adsense account won't ever be in danger (because you'll use Squidoo's account).
- If you create an excellent lens (and get into the top 2000 lenses) you get $60-$70/month/lens, without one sale.
- A Squidoo lens ranks easier than an average site, and there is no need for building backlinks. Squidoo lenses get PR easier than an average site.
- There is inner traffic as well (from your other lenses and from Squidoo visitors).
- Squidoo sends payment to your Paypal account (And you don't need to bother with checks if you're not from the US.). The payment limit is very low ($10).
- You can create a lens to promote your eBook, Fiverr Gig or any other service.
- Lenses can be transferred to another lensmaster, so you can sell your lenses. The transfer is very easy.


Cons:

- If you don't follow the TOS, your account with all of your lenses can be suspended.
- You need to update your lenses quite often, if you want to keep them among the best lenses.
- You only get royalty from Squidoo if your lens is among the top 2.000/10.000/85.000 lenses.
- If your lens has a lensrank higher than 400.000, your site gets de-indexed and won't be visible. (If you update the lens, it will gain a better lensrank and will be visible again.)
- You get your royalty, and the Amazon and Ebay earnings 2 months after the given month.
- You won't "own" your sites (but you own the content).
- Selling a lens is not so easy as selling an ordinary website (but the transfer itself is much easier).
- You won't be able to create your "brand", and you can't build a large, authority website on Squidoo.


Pro and con (I can't decide):
- You have a limited earning potential with Squidoo lenses. BUT you can earn a very nice sum of money on Squidoo. My monthly earning is about 300-400 bucks (squidoo+Amazon affiliate), and 95% of this amount is generated with 2 big lenses. My December earnings were $600, and I'm sure I can scale this up. But I won't ever be a millionaire if my only source is Squidoo.


What's your opinion?
#cons #pros #squidoo
  • Profile picture of the author wolfmmiii
    I like Squidoo and I agree with with most of what you said. However, it's not my primary earnings avenue. I find that my sites rank very quickly when targeting low competition products. That said, I still make monthly commissions through my lenses in multiple niches.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by kaposzta View Post

    - If you don't follow the TOS, your account with all of your lenses can be suspended.
    As even many Squidoo enthusiasts often admit, they can be suspended even if you do.

    The TOS are also changeable without notice (and that isn't just an abstruse, theoretical point: it's something that actually happens) and you can lose chunks of your business overnight because things "became" non-compliant).

    The TOS are also intepreted very inconsistently and idiosyncratically.

    Originally Posted by kaposzta View Post

    - You only get royalty from Squidoo if your lens is among the top 2.000/10.000/85.000 lenses.
    And if it's among the top 85,000-ish lenses, you get about $0.50/$0.60 per month. It's technically "money", I suppose. :p

    Originally Posted by kaposzta View Post

    What's your opinion?
    I honestly think you've overstated some of the pros and understated some of the cons, above.

    I think the points about Squidoo lenses ranking well/quickly and about Squidoo's "internal traffic" are greatly overstated and enormously widely misunderstood.

    Threads discussing Squidoo in this and other forums are typically full of people who imagine that the high page rank of Squidoo's own home page is somehow going to help them to make money.

    I acknowledge that you're making $300/$400 per month there, and that sounds good, but I wonder how many lenses you have, and how much more than that you could be making without using Squidoo.

    I think it's very "telling" that even some great Squidoo enthusiasts, and even some people who sell Squidoo-based WSO's admit that their own sites convert better than their Squidoo pages, and that they'd never advise anyone to depend on Squidoo as a reliable source of income, and that they think of it as no more than "a way for newbies to get started".

    http://www.warriorforum.com/main-int...en-locked.html

    http://www.warriorforum.com/main-int...e-seconds.html

    http://www.warriorforum.com/main-int...aste-time.html

    Put me down as an "anti". And not only because I like to own and control my own business's websites.

    (Hey, there you go: you got me out of the way early, and I was barely even acerbic or sarcastic at all! ).
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  • Profile picture of the author Alex Blades
    I was thinking about creating lenses, is it even worth it nowadays? I know Google likes to throw fits and kill ranking to those kinda sites at any given moment.
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    • Profile picture of the author Alan Eight
      Originally Posted by Alex Blades View Post

      I was thinking about creating lenses, is it even worth it nowadays? I know Google likes to throw fits and kill ranking to those kinda sites at any given moment.
      Yes Alex,

      I think building lenses is worth every bit of your time. There are many here that say you should not "waste" your time with Squidoo because your accounts can be locked.... for 'no reason'.... when in fact there is a reason.... even if it is a violation of their 'peculiar' TOS.

      Many warriors talk about branding.... Squidoo is protecting their brand by locking lenses and accounts..... That's a good thing from where I sit.

      300 - 400 bucks a month is real money. It can help pay the bills and feeds your kids.... even if it comes 50 cents a lens.

      And to the OP...

      I think you are spot one with your assessment. Weighing out the pros and cons of any method or revenue stream is vital if you want to make sure that your time is being 'spent' wisely.

      Expanding is not a waste of your time....and I would certainly recommend finding more products and markets, using squidoo, that you can connect with and then expand laterally into your own properties and other free ones..... then you can take not 'one' but maybe 2, 3 or 4 spots on page one of Google for your target keywords....now that certainly sounds like a business strategy!
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Alan Eight View Post

        300 - 400 bucks a month is real money.
        It is indeed - but not as helpful as the $500+ he might be making by doing this on his own sites (even free ones?), without using Squidoo.

        Nobody's disputing that people can make some money through Squidoo, while their business survives there - the key question (which people very rarely address) is whether they could be making more money without Squidoo: many of us have found that the answer is "yes". And the fact that the income source is also safer and more secure that way is clearly quite incontrovertible.
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        • Profile picture of the author Sandra Martinez
          To choose Squidoo or not after a while becomes an emotional decision.

          I like it, and works for me, because I like the community over there. I met very interesting people.

          For backlinks is good, for search engines positioning is good, some say for money is good (I can´t relate here)... but if you go to Squidoo just for that, you will end up kicked out one way or another.

          As Alexa keeps saying, there are other ways.

          A self hosted site will be much more challenging to rank, but a weebly site for example... those are pretty easy to rank and you can have your own domain and other very neat things.
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        • Profile picture of the author kaposzta
          Originally Posted by Alexa Smith View Post

          It is indeed - but not as helpful as the $500+ he might be making by doing this on his own sites (even free ones?), without using Squidoo.

          Nobody's disputing that people can make some money through Squidoo, while their business survives there - the key question (which people very rarely address) is whether they could be making more money without Squidoo: many of us have found that the answer is "yes". And the fact that the income source is also safer and more secure that way is clearly quite incontrovertible.
          You're right, I might be making 500+ without Squidoo, but I'm extremely lazy, and I don't want to torment myself with Html, Css, not even with the super-simple Wordpress. I don't really want to spend money on creating/promoting my site, and I don't want to bother with link building and SEO either.

          I've learnt how to create Squidoo lenses with decent earning potential. I've created like 22 lenses, but only for 4-5 for the money. The rest of the lenses have been created "just for fun" I mainly focus on my top 5 lenses. It's not a demanding task, maybe just 1-2 hours a week, and $300 per month for 5-10 hours of work is imho excellent. The best thing is that now I know what to do to increase my earnings further. I'll build a new huge lens in a couple of weeks, and I hope it will be a good earner.

          So the point is that you're right. I think I could earn thousands each month if I built my own site. But the fact is that I don't want to do it $500 a month is enough for me.
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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by kaposzta View Post

            You're right, I might be making 500+ without Squidoo, but I'm extremely lazy, and I don't want to torment myself with Html, Css, not even with the super-simple Wordpress.
            I don't blame you! (I identify with all that, myself: I don't really know what HTML and CSS are, myself, and I don't know how to use WordPress, either. Fortunately none of these things is necessary to earn a lot of money).

            I hear you, though - I acknowledge that Squidoo suits you, and has pros for you as long as they keep your lenses displayed and active.
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            • Profile picture of the author TiffanyLambert
              Originally Posted by Alexa Smith View Post

              I think it's very "telling" that even some great Squidoo enthusiasts, and even some people who sell Squidoo-based WSO's admit that their own sites convert better than their Squidoo pages, and that they'd never advise anyone to depend on Squidoo as a reliable source of income, and that they think of it as no more than "a way for newbies to get started".
              I'm a long-time Squidoo user and as Alexa said, I have some sites converting better than my lenses. I also have some lenses converting way better than my own sites.

              I initially sold off many of my profitable lenses so I'm rebuilding and kicking myself for getting rid of them. Right now I'm only back up to $200+ this month. So I have some work to do.

              I have lenses that make zero. Zip. Nada. I also have websites that do the same

              I love that I can make a lens on a product like an Xbox when I have ZERO desire to run an entire website about it. I only have to come up with enough content for ONE page, not a site to rank as an authority.

              It IS a great way for newbies to get started. But it's not "no more than..." that. There are people consistently making $2k+ a month there - enough to pay for their apartment and bills.

              It's ANOTHER avenue for you. You should be doing it ALL:

              Squidooing
              Blogging on your own domain
              Social networking
              Product creation
              etc etc etc.

              Tiff
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              • Profile picture of the author Alan Eight
                Originally Posted by TiffanyDow View Post

                I love that I can make a lens on a product like an Xbox when I have ZERO desire to run an entire website about it. I only have to come up with enough content for ONE page, not a site to rank as an authority.
                Tiff
                And therein lies the beauty of Squidoo lenses.

                You can build one page of content about a product....and make sales.....without paying for hosting, a domain and spending tons of time waiting for it to rank...etc....etc.

                If you pick a winner.....then you can expand into properties that you 'own'......
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        • Profile picture of the author Bruce NewMedia
          Originally Posted by Alexa Smith View Post

          It is indeed - but not as helpful as the $500+ he might be making by doing this on his own sites (even free ones?), without using Squidoo.....
          To me, that has always been the argument that wins the day.

          It's not whether or not Squidoo is 'worth it'..it's what could I be doing INSTEAD of investing time in Squidoo. Plus, I have not seen the ranking advantage of Squidoo lenses fora long time....and you can throw up a WP site almost as fast as a lens.

          I still think they have some value in testing a campaign, but if it's a winner, why would you want to entrust it to just Squidoo?...for me that's too great (and unnecessary) a risk.
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  • Profile picture of the author Austin Schmidt
    Is backlinking necessary for Squidoo pages?

    Thanks!
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    • Profile picture of the author Alan Eight
      Originally Posted by Austin Schmidt View Post

      Is backlinking necessary for Squidoo pages?

      Thanks!
      I personally don't do a lot of 'backlinking' with my lenses. A little bookmarking and a blog post or two is all that I typically do...but there are exceptions.

      If I don't see any results with my minimal backlinking efforts... I just move on to the next lens. They are just too easy to make and there are too many keywords to explore.....and in the meantime.....lenses that I made months ago, and have basically neglected, make sales or get adpool earnings.

      So, my short answer is....... Is backlinking 'necessary' for lenses... for me, no. but beneficial.... I would have to say yes...... but your definition of backlinking may be different from mine.
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    • Profile picture of the author mahol
      No need of backlinks to rank squidoo pages. If your content is really good, you will be in upstream there.
      Originally Posted by Austin Schmidt View Post

      Is backlinking necessary for Squidoo pages?

      Thanks!
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  • Profile picture of the author Stevie C
    All valid points from the OP and as others have mentioned make sure you don't put all your eggs in one basket, whether that be basing a business around Squidoo, Google, Amazon or Whatever.
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  • Profile picture of the author zoomsixx
    Squidoo is junk these days. They don't do nearly as well as they use to. You can do just as good if not better starting your own little blog with some well written content. The only people making real money off of Squidoo lenses is Squidoo I assure you.
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    • Profile picture of the author jaytron3000
      I tend to agree that there are much better uses of time than building Squidoo lenses but as I have little experience doing so I am somewhat biased. I find that getting a good looking, self hosted site up and running in Word Press now is so easy that you can do the same thing with slightly more effort but not have to worry about someone shutting you down. Even if you have limited/no knowledge with design or coding you can outsource these things and have a site up and running in no time.
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    • Profile picture of the author kaposzta
      Originally Posted by zoomsixx View Post

      Squidoo is junk these days. They don't do nearly as well as they use to. You can do just as good if not better starting your own little blog with some well written content. The only people making real money off of Squidoo lenses is Squidoo I assure you.
      They are not good as before, but they are still good. You're right when you say that a blog with well-written content can be a better earner. But you have to write outstanding, awesome, excellent, superb blog posts to rank higher in Google than a simply well-written Squidoo lens. Do you feel the difference?
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      • Profile picture of the author Sandra Martinez
        Originally Posted by kaposzta View Post

        They are not good as before, but they are still good. You're right when you say that a blog with well-written content can be a better earner. But you have to write outstanding, awesome, excellent, superb blog posts to rank higher in Google than a simply well-written Squidoo lens. Do you feel the difference?
        It is not only the quality difference, in my opinion. It is the freedom.

        When you have a site or a blog, it has to be niche oriented and very clearly defined for your audience.

        I write mostly about spirituality, natural health, and a couple of woohoo things. They ARE a bit far off to get them together, but I do it anyway.

        Now, if I feel like... from squidoo, I CAN write one day about the cutest stepping stones for your garden. Actually I did it yesterday.

        You can´t do that from a niche site, people have certain expectations you have to meet.
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  • Profile picture of the author ymest
    Hi there,

    I do have the same opinion! Very well presented by the way! Anyway, I don't think that Squidoo's purpose was ever to turn us all into millionaires lol! I do like the easy, ready to go page system, although when I first started back in 2008, I was LOST IN TRANSLATION! Modules, polls, etc! ? What? Why?

    I think that Squidoo and Amazon are good together and just like with everything else, you'll have winner lenses and loser ones too! I try not to give my lens a "prognosis"! I write, publish, change things, delete modules, etc! Squidoo's really good to get started, my first 2 clickbank commissions came from 4 Squidoo lenses! So, you do remember them! :

    Thanks

    Yoan
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  • Profile picture of the author ezplr
    To be completely honest, I think that Squidoo is great for people who are just starting to make money online and learn how things work, and it can be a decent source of passive income for a beginner.

    However, if you're trying to run a serious business, remember that Squidoo has all the control over your content.


    It's also a good tool for promoting your products/services and earning a bit of extra revenue on the side. I wouldn't recommend as your complete business model.
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  • Profile picture of the author cratos
    Originally Posted by kaposzta View Post

    I've seen so many threads about Squidoo recently, so I was thinking I could summarize the pros and cons of this platform.


    Pros:

    - No start-up costs (no need to buy domain or hosting).
    - It's very easy to create a good looking site (and it's fun, too). No need to know HTML, css, etc.
    - Lens can be up and running in a couple of hours. If you outsource the content, you can create a fantastic lens in an hour.
    - After a while, you'll earn kind of on autopilot. If you create a huge and successful lens, you need 1-2 hours a month for maintenance.
    - You can earn from different sources (built-in Amazon and Ebay).
    - Your Adsense account won't ever be in danger (because you'll use Squidoo's account).
    - If you create an excellent lens (and get into the top 2000 lenses) you get $60-$70/month/lens, without one sale.
    - A Squidoo lens ranks easier than an average site, and there is no need for building backlinks. Squidoo lenses get PR easier than an average site.
    - There is inner traffic as well (from your other lenses and from Squidoo visitors).
    - Squidoo sends payment to your Paypal account (And you don't need to bother with checks if you're not from the US.). The payment limit is very low ($10).
    - You can create a lens to promote your eBook, Fiverr Gig or any other service.
    - Lenses can be transferred to another lensmaster, so you can sell your lenses. The transfer is very easy.


    Cons:

    - If you don't follow the TOS, your account with all of your lenses can be suspended.
    - You need to update your lenses quite often, if you want to keep them among the best lenses.
    - You only get royalty from Squidoo if your lens is among the top 2.000/10.000/85.000 lenses.
    - If your lens has a lensrank higher than 400.000, your site gets de-indexed and won't be visible. (If you update the lens, it will gain a better lensrank and will be visible again.)
    - You get your royalty, and the Amazon and Ebay earnings 2 months after the given month.
    - You won't "own" your sites (but you own the content).
    - Selling a lens is not so easy as selling an ordinary website (but the transfer itself is much easier).
    - You won't be able to create your "brand", and you can't build a large, authority website on Squidoo.


    Pro and con (I can't decide):
    - You have a limited earning potential with Squidoo lenses. BUT you can earn a very nice sum of money on Squidoo. My monthly earning is about 300-400 bucks (squidoo+Amazon affiliate), and 95% of this amount is generated with 2 big lenses. My December earnings were $600, and I'm sure I can scale this up. But I won't ever be a millionaire if my only source is Squidoo.


    What's your opinion?
    I've tried making money with squidoo. But in my opinion it is just too much work for very little ROI. Plus you don't own the lens/website. I would rather work directly as an affiliate with azon rather than give squidoo a percentage. But good work !
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  • Profile picture of the author YouWillKnow
    As a rookie, this thread has given me a lot of food for thought. Thank you, 'kaposzta' and to everyone who has voiced their opinion. Very helpful...
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  • Profile picture of the author sparkah
    well.. i started a squidoo... Dangerous Guerrilla Marketing Strategies Revealed

    thanks to you...

    it's been on my todo for a while... I'll report back on IF it generates any revenues:
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  • Profile picture of the author Slin
    If you don't like the tos, but want the usability, you can try weebly for your sites.

    It's cheap, but it doesn't have the same pre pr power like squidoo.
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  • Profile picture of the author Grace Li
    Originally Posted by kaposzta View Post

    I've seen so many threads about Squidoo recently, so I was thinking I could summarize the pros and cons of this platform.


    Pros:

    - No start-up costs (no need to buy domain or hosting).
    - It's very easy to create a good looking site (and it's fun, too). No need to know HTML, css, etc.
    - Lens can be up and running in a couple of hours. If you outsource the content, you can create a fantastic lens in an hour.
    - After a while, you'll earn kind of on autopilot. If you create a huge and successful lens, you need 1-2 hours a month for maintenance.
    - You can earn from different sources (built-in Amazon and Ebay).
    - Your Adsense account won't ever be in danger (because you'll use Squidoo's account).
    - If you create an excellent lens (and get into the top 2000 lenses) you get $60-$70/month/lens, without one sale.
    - A Squidoo lens ranks easier than an average site, and there is no need for building backlinks. Squidoo lenses get PR easier than an average site.
    - There is inner traffic as well (from your other lenses and from Squidoo visitors).
    - Squidoo sends payment to your Paypal account (And you don't need to bother with checks if you're not from the US.). The payment limit is very low ($10).
    - You can create a lens to promote your eBook, Fiverr Gig or any other service.
    - Lenses can be transferred to another lensmaster, so you can sell your lenses. The transfer is very easy.


    Cons:

    - If you don't follow the TOS, your account with all of your lenses can be suspended.
    - You need to update your lenses quite often, if you want to keep them among the best lenses.
    - You only get royalty from Squidoo if your lens is among the top 2.000/10.000/85.000 lenses.
    - If your lens has a lensrank higher than 400.000, your site gets de-indexed and won't be visible. (If you update the lens, it will gain a better lensrank and will be visible again.)
    - You get your royalty, and the Amazon and Ebay earnings 2 months after the given month.
    - You won't "own" your sites (but you own the content).
    - Selling a lens is not so easy as selling an ordinary website (but the transfer itself is much easier).
    - You won't be able to create your "brand", and you can't build a large, authority website on Squidoo.


    Pro and con (I can't decide):
    - You have a limited earning potential with Squidoo lenses. BUT you can earn a very nice sum of money on Squidoo. My monthly earning is about 300-400 bucks (squidoo+Amazon affiliate), and 95% of this amount is generated with 2 big lenses. My December earnings were $600, and I'm sure I can scale this up. But I won't ever be a millionaire if my only source is Squidoo.


    What's your opinion?
    Hey can you please let me have a look at your two sites?
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  • Profile picture of the author George Kelly
    I love using Squidoo to push sales to amazon, but I think you need to have other income avenues. Because at the end of the day you don't own the lens and anything could happen

    This is why i'm a big fan of self hosted blogs
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  • Profile picture of the author Tiptopcat
    Making money with Squidoo is one great money stream but it should not be your main focus. It is always a good idea to spread out your income streams so that if there is suddenly a problem with one you will not lose everything in one go.
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  • Profile picture of the author clever7
    I’m using Squidoo to drive traffic to my websites and it’s working, but I stopped creating lenses after seeing that many of my creations were not getting traffic. I’m trying to drive traffic to my existing lenses by updating them and improving them all the time, and pinging them. It’s working but I don’t have time to keep updating my lenses.

    Squidoo is quite problematic in many ways. They keep changing their system whenever they want and you have to get adapted to their changes. I don’t think that it’s a good idea to depend on Squidoo, but that it is a nice way to drive traffic to your pages and sell your products or affiliate products. You should create a few lenses. You become a Giant Squid after creating 25 lenses with original content. You should create around 25 – 50 lenses and promote them. If you’ll create too many lenses you won't have time to update them, and if you won't update them all the time, they won't have a good lensrank.






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    • Profile picture of the author kaposzta
      Originally Posted by clever7 View Post

      I'm using Squidoo to drive traffic to my websites and it's working, but I stopped creating lenses after seeing that many of my creations were not getting traffic. I'm trying to drive traffic to my existing lenses by updating them and improving them all the time, and pinging them. It's working but I don't have time to keep updating my lenses.

      Squidoo is quite problematic in many ways. They keep changing their system whenever they want and you have to get adapted to their changes. I don't think that it's a good idea to depend on Squidoo, but that it is a nice way to drive traffic to your pages and sell your products or affiliate products. You should create a few lenses. You become a Giant Squid after creating 25 lenses with original content. You should create around 25 - 50 lenses and promote them. If you'll create too many lenses you won't have time to update them, and if you won't update them all the time, they won't have a good lensrank.
      Squidoo can be a great way to drive traffic to your main sites, but it's worth creating a couple of superb lenses. You wrote that one should create 25-50 lenses, but it's extremely hard to build so many great lenses.

      50 mediocre lenses can give you the same profit as 2 exceptional lenses, and 2 lenses are very easy to manage. You'll need 3-4 hours per month per lens to keep them in the top 2000. If you have 2 Tier 1 lenses, you'll get approximately 150 bucks (without the sales). 7-8 hours of work for $150 means $20 per hour, which is a fantastic hourly salary for me (As a senior accountant at a HUGE multinational company, my hourly wage is about 6 bucks, LOL.)
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  • Profile picture of the author DWaters
    Wow - I find it interesting that some people get so emotional about Squidoo lenses. I like them partly becasuse they are free and also becasue they rank well. I have lenses that outrank some of my site in some niches. This shows me their ranking power with little backlinking involved. It seems like Google is fond of Squidoo!

    FYI - I am now thinking of getting myself a pocket watch!
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