True or False about blogging frequency?

Steve L

11 years ago

I believe Google favors high frequency because they like fresh, up to the minute content.

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James Gould

11 years ago

Originally Posted by Daniel San

I believe Google favors high frequency because they like fresh, up to the minute content.

Kind of a skewed perspective if I'm honest. IMO Google likes fresh, relevant content to new happenings. I could manually spin the same article about spamming backlinks across blogs to increase your SERPs but it wouldn't be up-to-the-minute, as that's 2006 SEO tactics.

Jamie.

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Steve L

11 years ago

Originally Posted by Jamie Gould

Kind of a skewed perspective if I'm honest. IMO Google likes fresh, relevant content to new happenings. I could manually spin the same article about spamming backlinks across blogs to increase your SERPs but it wouldn't be up-to-the-minute, as that's 2006 SEO tactics.

Jamie.

Relevance is important, but so is frequency. I'm not sure what you mean about spinning the same article. I'm not talking about "spinning" anything. I'm just saying that Google looks at post frequency. It favors sites that update daily, if not multiple times a day (i.e NYtimes, Huffingtonpost, etc.).

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JohnMcCabe

11 years ago

Originally Posted by Daniel San

Relevance is important, but so is frequency. I'm not sure what you mean about spinning the same article. I'm not talking about "spinning" anything. I'm just saying that Google looks at post frequency. It favors sites that update daily, if not multiple times a day (i.e NYtimes, Huffingtonpost, etc.).

If posting frequency is the big factor you imply it is, how come scraped autoblogs don't dominate the serps for any keywords of any importance? Many of those post dozens of times per day - they should all be #1, right?

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Freedom Media 11 years ago

There are many, many examples of very popular and successful blogs that make a small fortune for their owners, and produce minor celebrities.
Steve Pavlina and Derek Halpern are 2 that come to mind.
Neither post daily - and both openly say quality tops quantity any day of the week.
Googlebots do not buy things - people become prospects and then customers.
A good percentage of the blogs I see that are updated daily - they really shouldn't bother - the quality is just too poor.
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livitweb 11 years ago

I believe the quality of the content is just as important as the frequency of updating it. There are many recommendations as to when you need to update your content, meaning the interval as to when the next article should be posted. I personally make it a point to update my sites with new content every 3-5 days. I believe that great content cannot be created in a snap, so I'd space a few days between the creation of each one so they'd have good content, and the consistency of posting frequencies will also make it easier for your site subscribers to follow your updates.
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The Chris Heuwetter

11 years ago

Sure, I agree with that. Not everyone blogs for SEO, or other Internet marketing reasons. A business might blog once a week, or even once a month, just to present an updated online image to their customers, or warm to hot prospects.

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sal64

11 years ago

Quality of content must never be compromised regardless of frequency. Not Negotiable.

Forget Google for a moment...

What about your reader's experience? what does your content say to them?

What do you want them to do? Does your content make them do it?

Doesn't matter if you post 3 times a day / 365. If your content sucks, you are wasting your time.

Sal

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David Ogden

11 years ago

I used to blog on a daily basis but have reduced that to once every 5-7 days, this provides more time to improve content on each post. content is king when it comes to blogging

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bkkmma

11 years ago

I believe that posting more frequently will get your site crawled more often, if there's new content everytime google's crawlers check back, chances are they'll visit you more often, which means that your new content will get indexed faster in the future. I don't think it's necessary, however, and it also depends on your niche.

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higherluv

11 years ago

Originally Posted by Randall Magwood

The part that caught my attention was the "Determine Your Blog Goals Then Choose Your Blog Posting Frequency" section.

Would you say that this is right?

Unless you really want to "boost" your rankings in Google (and there's no guarantee it will do even that), I have to vehemently disagree with that last part in that article.

Have some quality content. But to base your livelihood on quantity, esp that type of quantity is not good advice from that girl.

There's some big blogs out there that got that way with only 3 posts per month, and they didn't get there "very very slowly".

And I agree with what Sal said above.

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JohnMcCabe 11 years ago

I have some shocking news for almost all of y'all. The Googlebot has never read a single word of content on any of my sites. Never. Never bought anything, either.

The only way that article makes sense is if you buy the idea that the author's newspaper analogy is the only possible way things could be. Yes, newspapers should have fresh content every day. Magazines, on the other hand, should have fresh content weekly or monthly or quarterly, depending on their publishing schedule.

I do agree that you should know what you are trying to accomplish with a blog, but not in the context of setting posting frequency by some assumed correlation between frequency and growth.

If you're trying to build an Adsense or CPA site, whose goal is to get people to click ads and leave ASAP, then bunches of so-so content (like most newspapers) is the way to go. Play the SEO game hard, churn'em through and keep your fingers and toes crossed that you survive the next slap.

If you're trying to build a brand, a position of authority in your field, or even just a fan base, quality of content will count much more than how often you post.
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Randall Magwood

11 years ago

Thanks for the feedback. I think i heard from "Problogger .com" that he got more traffic from posting twice per day - but his readership slowed.

Once he scaled back to once per day, he got less traffic, but his readership/blog fan base were more active, commenting, and earning more income for him.

He held a poll and his readers said they liked it more when he posted once per day, as opposed to twice per day.

Just wanted some opinions about what would be best for my blog.

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Malcolm Thomas

11 years ago

I think when blogging it's best to focus on quality instead of quantity. If you post high quality content, then people and webmasters will want to link to your site and share your content which will help your SEO efforts even more in the long term.

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sparkah

11 years ago

1. I never read anything from Yahoo Answers.
2. I never read anything from About.com
3. Oh, wait... that's not the point, is it?

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True or False about blogging frequency?

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