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How I Used Google Analytics To Reduce Exit Rate By 50%!

by Paul Gram
6 replies
In my opinion, using Google Analytics (or any analytics package) is VERY underrated. Until a few months ago, I hadn't used it as much as I'd like to but that has all changed. The truth is, there really is pure GOLD in the information.

Prime example...

About a month ago, I fired up Google Analytics and noticed that one of the pages on our website had a very high exit rate, which was 85%. This exit rate was MUCH higher than any of our other pages.

Using this information, I took a look at the page and just added one additional sentence with an internal link to another resource on our website.

End Result...The exit rate of that same page went from 85% down to only 33% which is a 50%+ improvement.

I had no idea that people were leaving our website from that page as much as they were until I saw the data in Analytics and I was able to take action and fix the issue.

This has actually helped increase sales AND improve user experience on the site.

Google Analytics is amazing and this is just one tiny aspect of using it. You can make lots of money if you use it right.

If you haven't been utilizing it, I'd highly suggest you start.

I've been using it like a madman lately so I'm very familiar with it...Let me know if you have any questions about it.
#50% #analytics #exit #google #rate #reduce
  • Profile picture of the author LillySage
    Great tips Paul. It becomes addictive, pouring and pouring through your analytics for these little gems...but they're in there!
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  • Profile picture of the author GailTrahd
    Thanks Paul! It is so important to watch those things - leaving money on the table and improving visitor experience.
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  • Profile picture of the author Carl Coddington
    Hey, I just heard that exact tip on the latest Internet Business Mastery Podcast... I'm assuming it's a coincidence and you really tried this in practice.

    But the cynical person in me knows you shared their idea.

    Great idea though.. Just wish you would have given credit where credit is due.
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    • Profile picture of the author Paul Gram
      Originally Posted by Carl Coddington View Post

      Hey, I just heard that exact tip on the latest Internet Business Mastery Podcast... I'm assuming it's a coincidence and you really tried this in practice.

      But the cynical person in me knows you shared their idea.

      Great idea though.. Just wish you would have given credit where credit is due.
      Actually, I don't know anything about that podcast and have never heard any episode of it.

      I have no problem giving credit where credit is due and I'd never listen to a podcast and then claim someone else's idea as my own. Never have, never will.

      This was something I did over a month ago and while I am cynical about many things as well, I hate when people just jump to that conclusion, especially in cases like this when it's absolutely not true.
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  • Profile picture of the author emini_guy
    There might be some value to it. The problem is how much trust you can really put in the data you are getting from it. I have some doubts about the quality of the data that Google provides.

    Let me offer you an example. I recently installed GA on my Blogger blog that also has internal Google stats. There is a pretty big disparity between the data from GA and the blogger data, both coming from Google.

    That does not inspire my confidence in GA (I am more inclined to doubt its data than the Blogger data), but I am not saying that it's totally useless. As always, the more effort you put into mastering it (or pretty much anything else for that matter), the more you get out of it.

    Thanks for reminding us about this tool, which is free after all.
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