Rumours Of My Death Have Been Greatly Exaggerated!

Hi, My name is "The List" and several people have
recently predicted my death.

I'm here to tell you that I'm very much alive and
well. And, like many organic objects, I'm simply
evolving.

It has long been said that "The money is in the
list". However, I've always seen that as being a
somewhat short sighted view.

A list can contain thousands of subscribers. But,
unless you can develop a relationship with those
people, there's no money to be made.

Rather than focus your attention on what's in it
for you as a list "owner", I'd ask you to consider
who is on your list, why they subscribed and what
you can do to at least meet their expectations. In
fact, why not go a step further and delight your
subscribers by exceeding their expectations?

The money isn't in the list..

These days the rewards are in the conversations
that you have with your:

• Subscribers
• Followers
• Colleagues
• Partners
• Friends
• Affiliates
• Fans
• Members
• Customers

These conversations don't just take place within an
email. You need to engage people on your blogs,
Twitter, forums, Social networking sites and all the
other places where your target audience hang out.

The trick is to make sure that you join up all those
conversations with a consistent approach that adds
value to everyone concerned.

So, where have you engaged your audience today?

John
P.S. My apologies to Mark Twain for "borrowing" his
quotation.

P.P.S. My thanks to the idiot whose posts inpired this
thread. ;-)