13 replies
Hi all!

So I'm still slightly new to this internet marketing thing. I've seen OTO's and I've seen sales pages so I'm well aware of what they look like.

I'm just wondering when exactly would you use one or the other? I ask because I've seen people offering templates or package deals that include both OTO pages AND sales pages so that threw me for a loop.

I would assume the biggest difference is an OTO is literally supposed to be a ONE TIME OFFER with limitations (for example...only 100 sold or giving an end date) while a sales page would be for a more permanent product. However, I notice most people don't actually adhere to OTO limitations. Not sure if that's just bad practice or what.

So, basically I'm hoping for a little clarification on OTOs and sales pages. I appreciate any helpful responses!

#oto #pages #sales
  • Profile picture of the author TeamBringIt
    The salespage/salesletter comes first, after a purchase...The OTO appears and the buyer typically should, see this special/unique offer one time only.
    {{ DiscussionBoard.errors[7770787].message }}
  • Profile picture of the author E. Brian Rose
    Think of an OTO as an upsell, no different than a cashier asking, "Do you want fries with that?"

    An OTO can also be used as a downsell, being shown to people that choose not to make a purchase on the main salespage.

    Founder of JVZoo. All around good guy :)

    {{ DiscussionBoard.errors[7770843].message }}
  • Profile picture of the author Steve L
    Mr Jay has it. A one time offer IS a sales page, but not all sales pages are one time offers.
    {{ DiscussionBoard.errors[7770899].message }}
  • Profile picture of the author kylenelson24
    I have always used the OTO after the sales page. It is literaly what it stands for. Hit them hard with a one time offer that they cant refuse and you will reap big time. Sometimes i will hit them with a recurring fee type deal where the service is 50% if you sign up now. Residual it where the fortune is!

    All Services Provided by
    Kyle Nelson

    {{ DiscussionBoard.errors[7770910].message }}
  • Profile picture of the author Anomalous
    An OTO is a one-time-offer. The "would you like fries with that" is an upsell, not an OTO.

    A downsell is an offer you present when someone has declined to buy the first offer. You present them with a second, diminished version of the offer at a lower price.

    An OTO is something that is used in the front end of a sales funnel. It can be for an offer that will later be offered at a higher price, or for an offer that is not otherwise available. Using an OTO relies on scarcity tactics, upsells and downsells do not.

    Build a MASSIVE list with this premade, highly optimized funnel plus $16 front-end commissions

    {{ DiscussionBoard.errors[7770919].message }}
  • Profile picture of the author Istvan Horvath
    The one time offer's "limitation" is that (if done correctly) you see it only once.
    Decent scripts for OTO will not let you even to go back with the browser to it, after you have left the page.

    Hmm... there is a reason they call it ONE TIME offer = it is shown to you only this one time

    {{ DiscussionBoard.errors[7771245].message }}
  • Profile picture of the author TomYevsikov
    a Sales page is a sales page..

    If you are offering an OTO than you need a sales page to sell the product..

    It doesn't matter if it's an evergreen product or a special offer, it
    must have a sales page( unless you want to sell them with a squeeze page which will be totally weird)

    OTO is not a one time offer anymore today, it's like an MTO or something..

    so you subscribe to a list (for example) and you see an OTO or a special offer.

    That special offer is basically a sales page, written and designed to sell to you.

    the sales page is INSIDE the OTO.

    I'm confused..where did you learn this?
    {{ DiscussionBoard.errors[7771492].message }}
  • Profile picture of the author WillR
    Yes, a OTO does not have to be an offer that shows after another offer. A OTO is simply an offer that is made only once and you either buy it then and there or not at all.

    I could email my list straight to an offer that I have setup to only show them once and that would still be considered a OTO.

    A OTO is not determined by where it is in a sales funnel it is determined by the offer made on the page -- an offer made one time only.
    {{ DiscussionBoard.errors[7771577].message }}
  • Profile picture of the author arivera1219
    Woah, lots of thoughts on this!!

    Perhaps some people forget about the upsells and downsells that can also be part of a sales funnel thus using OTO as their description of choice for the offers that come after their initial offer? Just a guess.

    I was just curious though because as I said, many template packages will actually include sales pages AND OTO pages and the OTO pages actually just looked like shorter versions of the sales pages.

    I personally feel it's supposed to be a "ONE TIME OFFER" and planned on using it as such, otherwise it didn't really make much sense. But I just wanted to be sure I wasn't missing something.

    Thank you all for your thoughts! Though there were many different views, they actually came together quite well to clarify everything for me. Appreciate it!!

    {{ DiscussionBoard.errors[7771738].message }}
  • Profile picture of the author AndrewStark
    In butterfly marketing the OTO was used to monetize the list building process of a free to join membership site. If you had a product on "making widgets" then you would give away a basic version and sell the "premium widget" at a discounted rate to new subscribers.

    The script was set up so that all members of your site automatically became affiliates, and inside the membership area you would tell the members to promote their affiliate link and sales of the "premium widget" would result in commission.

    This was brilliant viral marketing, but like most things it can get spoilt by those who used it wrongly and forgot to make it a good deal or provide a quality product.

    Far too many of these templates are just a collection of random / outdated PLR products, you are far better to make your own unique deal of products that you know will help your customers.
    {{ DiscussionBoard.errors[7771857].message }}
  • Profile picture of the author surffab
    Yeah, it's all said here.
    there would also be the possibility, after the OTO, on your downloadpage to put another offer...
    {{ DiscussionBoard.errors[7771894].message }}
  • Profile picture of the author JasonBennet
    You will never which one will work until you have tested it. What works for people does not mean that it will work for you. I think you will only get an answer when you test it with OTO or normal salesletter.
    {{ DiscussionBoard.errors[7771968].message }}
  • Profile picture of the author Istvan Horvath
    OTO is not a one time offer anymore today, it's like an MTO or something..
    Only if the seller is a liar

    If a seller says this is a "one time offer" or the sales page says "this is a limited time offer" (=expires in 5 days) --- and all that doesn't happen, that's the best way to screw up the seller's credibility.

    {{ DiscussionBoard.errors[7772611].message }}

Trending Topics