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Dean Martin Will Show You How To Launch a WSO

by ddev
12 replies
Hi Warriors,

I'd just like to give something back to the community, maybe for those who're planning to launch a WSO, etc. And i'd like to make it simple and clear.

There's one important thing that you have to assimilate.

It's not about the best day/hour to launch (although it may initially help of course, if lots of eyes are watching your offer). But don't break your head with that.

Dean will show you the key...


You may be the king, but you're nobody till somebody loves you.

You need affiliates! And you need to contact them before you hit the "Pay" button for your WSO thread (of course, then others will come). Before.

Accepting Affiliates It's Not Enough.

There are many Wso's that only make a couple of sales (even those who accept affiliates!!!) so don't take for granted that publishing a wso will make miracles.

Accepting affiliates it's not enough. You need to go for them, before you launch.

Why? For 2 reasons:

1) Nobody will Pay Attention to You after You Launch if They See That You're Not Making Sales. And this can perfectly happen (not making enough sales), even if you have a GREAT product. What if you failed with the WSO title and it doesn't call the attention? or what if your wso is moving too fast to the second page and not enough people see it etc?.

2) Big Affiliates May Perfectly Miss Your Offer!!! Many of them are really busy with many things so it can perfectly happen.

That's why it's always better to count with a couple of good affiliates for your launch. They will help you to make a good initial number of sales. And that will surely attract more affiliates (as big aff's monitor the numbers).


Some tips:

- To attract affiliates before your launch, try to prepare a good sales funnel (your offer, maybe an oto and an oto downsell), and a good % for the front end.

- Most affiliates will like to see your material (give them a copy!).

- Most affiliates will like to get a higher commission and they'll promise 10's of sales. If possible, raise their commission and take the chance to see who is who! You'll find awesome people!

Trust me. That will make a difference. My latest WSO made 100's of sales within 24 hs thanks to them. And that was not possible before.

You may get some sales without an initial base of affiliates, but unless you're selling a highly priced product, the single action of only posting a Wso may not be enough for your efforts.

If you're planning to launch one, think of this

Best Regards,

Diego.
#dean #launch #launching a wso #martin #show #wso #wso affiliates
  • Profile picture of the author Jason Kanigan
    Finding those few good affiliates can be tough to start with. Most sign up, email their list once about your WSO, and never do anything about it again.

    Also, how do you recommend approaching them? "Hi, I have this product, check it out" sounds irritating to me. I hate getting unsolicited PMs like those.
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  • Profile picture of the author sparkah
    interrupting people who aren't expecting you never works.

    eh... if someone interrupted me with a MILLION DOLLAR lotto check I'd only be pissed off until I could verify.

    No... what I'm saying is that IF you're going to email... do it AFTER understanding good writing.
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  • Profile picture of the author WillR
    The key is in building relationships.

    It doesn't matter how great a copywriter you are or what books you've read. If people have never heard of you before it's going to be very hard to convince them to promote your product. Yes, an affiliate makes money by promoting your product but there is also a cost to them in that they are giving away their best leads (buyers) to you. So they are not just going to promote a product because it pays nice commissions. No no, the good affiliates will look at much more than that.

    Think about the real world. You would struggle to get a complete stranger to do just a small favor for you. But you would find it much easier to get a close friend or family member to go out of their way and do a big favor for you. The key is all in the relationships.

    Affiliate marketing should really be looked at as relationship marketing.
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    • Profile picture of the author ddev
      Originally Posted by sparkah View Post

      I actually have a GMAIL SPAM filter set up for the words, "check it out"

      Harvard just posted a blog about how to write an email -- Write E-Mails That People Won't Ignore - Bryan A. Garner - Harvard Business Review that should help. I also did some screenshots of what NOT to do: Men Only: How To Get Angel, VC and Seed Funding or Launch a Successful Kickstarter / Indiegogo

      key is ... learn the art of direct response copy writing. Send out your first email only AFTER you've read these books.
      Interesting. I've found that a a quick message gives better results. Maybe an initial msg to give someone a "Review Copy" of your upcoming wso (give something first). That may start a communication, and then a new affiliate may appear from that.


      Originally Posted by WillR View Post

      The key is in building relationships.

      It doesn't matter how great a copywriter you are or what books you've read. If people have never heard of you before it's going to be very hard to convince them to promote your product. Yes, an affiliate makes money by promoting your product but there is also a cost to them in that they are giving away their best leads (buyers) to you. So they are not just going to promote a product because it pays nice commissions. No no, the good affiliates will look at much more than that.

      Think about the real world. You would struggle to get a complete stranger to do just a small favor for you. But you would find it much easier to get a close friend or family member to go out of their way and do a big favor for you. The key is all in the relationships.

      Affiliate marketing should really be looked at as relationship marketing.
      Agree with you 100%.
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      • Profile picture of the author Chri5123
        If you have an offer that converts like hotcakes with a low refund rate, affiliates will find you.

        In terms of a WSO anyway, as long as you are using WSO Pro or JV Zoo - making it easy for them to promote helps as well - email swipes etc...

        But another REALLY big part of whether your WSO/product is a success is whether YOU can sell it yourself.

        Do you have people interested in your product?

        If you can't sell it or are just hoping that people buy it - then you will probably end up not getting the best results.

        If you CAN sell it, are getting awesome conversions and have a quality product, or at least a low refund rate affiliates will notice you.
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        • Profile picture of the author ddev
          Originally Posted by Chri5123 View Post

          If you have an offer that converts like hotcakes with a low refund rate, affiliates will find you.

          In terms of a WSO anyway, as long as you are using WSO Pro or JV Zoo - making it easy for them to promote helps as well - email swipes etc...

          But another REALLY big part of whether your WSO/product is a success is whether YOU can sell it yourself.

          Do you have people interested in your product?

          If you can't sell it or are just hoping that people buy it - then you will probably end up not getting the best results.

          If you CAN sell it, are getting awesome conversions and have a quality product, or at least a low refund rate affiliates will notice you.
          Hi Chri5123,

          I agree with you in many ways. Except for the part where affiliates will find you. In terms of Wso's, you may need to bump over ($40) and over ($40) and over ($40) until you find good affiliates. You may get lots of affiliates that send requests, but you'll find that most of them belong to people that send little/no traffic (the 80/20 rule also applies here).

          Personally, i've found that's better to do something to get in touch with a couple of good affiliates for the launch (every product owner will probably find its way) as some may be so busy with other things, that may perfectly miss your offer.

          Just my 2 cents.
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          • Profile picture of the author Chri5123
            Originally Posted by ddev View Post

            Hi Chri5123,

            I agree with you in many ways. Except for the part where affiliates will find you. In terms of Wso's, you may need to bump over ($40) and over ($40) and over ($40) until you find good affiliates. You may get lots of affiliates that send requests, but you'll find that most of them belong to people that send little/no traffic (the 80/20 rule also applies here).

            Personally, i've found that's better to do something (every product owner will probably wind its way) to get in touch with a couple of good affiliates for the launch as some may be so busy with other things, that may perfectly miss your offer.

            Just my 2 cents.
            Agree with you, you should recruit affiliates as part of your efforts.

            However, if you launch through WSO Pro or JV Zoo and you are getting 28% - 38% conversion rates people WILL find you because you can see all of the offers and people are looking for the products that make money.

            Then it is just a case of checking the product has not got dire refund rates and is quality.
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            • Profile picture of the author Jason Kanigan
              Originally Posted by Chri5123 View Post

              Agree with you, you should recruit affiliates as part of your efforts.

              However, if you launch through WSO Pro or JV Zoo and you are getting 28% - 38% conversion rates people WILL find you because you can see all of the offers and people are looking for the products that make money.

              Then it is just a case of checking the product has not got dire refund rates and is quality.
              So you guys are saying, Go ahead, email them affiliates over there and tell them about your product. There's no other way, other than maybe meeting them at an event. Am I understanding you correctly?
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              • Profile picture of the author vickybabe
                There is definitely plenty of different ways to recruit jv's and affiliates for any of your launches.

                Listing your launch on a place like this will help slightly: warriorjv.com

                But the truth is, EPC'S bring in the affiliates.

                That and building relationships with other product owners.

                Everybody goes for the massive launch first up. Why not sell 100 copies of this one, 180 copies of the next one, while this is happening, people are starting to notice.

                Especially if you have rock solid products. It takes time and effort. Just do it
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              • Profile picture of the author Chri5123
                Originally Posted by Jason Kanigan View Post

                So you guys are saying, Go ahead, email them affiliates over there and tell them about your product. There's no other way, other than maybe meeting them at an event. Am I understanding you correctly?
                Not at all, there are 1001+ ways to get potential affiliates to your product. I have 50+ Clickbank products with plenty of affiliates and have run quite a few WSO's as well.

                All I meant was with the Warrior forum - EVERYONE here is interested in making money online or at least 99% of people.

                When you release a WSO - MOST (not all but most) are to do with making money online, so...

                if you have a great offer that is converting well and is a quality product with low refunds - affiliates WILL notice you, whether they promote or not is another story.

                By all means email them, go to conventions, JV, find people in your area, put posters up , find like sites in Google and contact them, show your conversions, have plenty of email swipes/ affiliate tools, keep the product updated to maximize the buzz etc...

                BUT essentially make sure your product is in a HUNGRY niche and that it CONVERTS with a low refund rate.
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