The first thing that most new product owners do is to list their products on one of the major digital product affiliate directories or market places.
The three that are probably most familiar are ClickBank, WSO's through the warrior forum and Warrior Plus and JV Zoo.
Product owners tend to make 2 mistakes:
Firstly, they assume that by listing their products on one (or more) of these networks, affiliates will automatically find their masterpieces and start promoting them.
I hate to disappoint you but this could not be further from the truth!
You have to actively go out and recruit your affiliates.
The major advantage of using one of these networks is that they take care of most of the traditional problems encountered by running your own affiliate network such as handling refunds and paying your affiliates.
Secondly, product owners just think of these networks as a place to sell their products and not as an actual affiliate program. These networks do in fact offer you a full blown affiliate program and they often have brilliant tools that would cost you a fortune to set up by yourself.
This means that even if you are first time product creator, you CAN and DO have your own affiliate program right out of the gate...even if you have never thought of it like that before.
As most of us are information marketers, we sell digital products. I have compiled a list of digital product affiliate networks where you can both buy and sell digital products.
You will probably know of a lot of them but I bet there are also a few new ones!
International Payments Solutions & Global Credit Card Processing | BlueSnap (Formerly Plimus)
Profitable Software Affiliate Programs | Avangate Affiliate System (Software affiliate network)
RevenueWire | The Leading Platform For Selling Digital Products Online
DigiResults -- Work Less, Sell More
JVZoo.com - Instant Commission Platform for Sellers and Affiliates
RAP Bank*Instant Commissions Vault
Sell Products Online with Instant Commission & Affiliate Program - PaySpree.com
JennyClicks Plus - Instant Commission Affiliate Network=
E-junkie Shopping Cart for selling downloads & tangible goods
https://www.zaxaa.com/ (New kid on the block - some very cool features - check them out as they are currently offering no commissions as they build their critical mass)