Multi-level exit popups... ?

by bkkmma
50 replies
Hey there!

I'm in search of a wordpress plugin for a sales page, that has "multiple levels" (Not sure what this is called, I'll do my best to explain it.)

When someone lands on my sales page, and clicks exit, I would like them to be directed to another page to offer them a discount. Upon exiting that page, I would like them to be directed to another discount, and then finally to a final page to offer a free gift.

I read that popup domination can do exit popups like this, does it have support for multiple "levels" and for only having the popups triggered on certain pages that I specify? Can anyone point me in the direction of a plugin that can do what I've describe above?

Thanks a lot for your help
#exit #multilevel #popups
  • Profile picture of the author John Romaine
    Theres software that does this.

    I think its called "Annoy the F out of them V 2.3"
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    • Profile picture of the author bkkmma
      Originally Posted by John Romaine View Post

      Theres software that does this.

      I think its called "Annoy the F out of them V 2.3"
      Thanks I appreciate you taking the time to respond!
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    • Profile picture of the author shane_k
      Originally Posted by John Romaine View Post

      Theres software that does this.

      I think its called "Annoy the F out of them V 2.3"

      Yup!

      And with it you can get the whole, "Annoy the F out of them" Package.

      Yes, you will learn how to setup multiple exit pop ups, but that's just the start...

      Once they finally buy from you

      You will learn how to send them through a minimum of 10!

      Read that again!

      A minimum of 10 upsells and downsells bringing their feelings of annoyance up to a whole new level they have never experienced before!

      But wait there's more....

      You will get the secrets of our Hidden Forced Continuity Strategy
      This is where you sign them up without their knowledge to recurring monthly payments that will drain their bank account so dry their children won't be able to eat.

      But don't worry though they won't know they have signed up for it, because the agreement is hidden in text so small that even a microscope can't find it!

      And finally we will teach you how to drown your prospects in a flood of daily email promotions that will clutter up their inbox and their lives to the point where they can no longer sleep at night because of all the CAN-SPAM nightmares!!

      Go to annoythefoutofthem.com to get the whole package today!!
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      • Profile picture of the author James Campbell
        Originally Posted by shane_k View Post

        You will learn how to send them through a minimum of 10!

        Read that again!

        A minimum of 10 upsells and downsells bringing their feelings of annoyance up to a whole new level they have never experienced before!
        More complaining about a perfectly legal practice. You may not like it, but that doesn't mean it is right or wrong in regards to marketing or even how you treat your customers.

        Originally Posted by shane_k View Post

        But wait there's more....

        You will get the secrets of our Hidden Forced Continuity Strategy
        This is where you sign them up without their knowledge to recurring monthly payments that will drain their bank account so dry their children won't be able to eat.

        But don't worry though they won't know they have signed up for it, because the agreement is hidden in text so small that even a microscope can't find it!
        That doesn't happen very frequently at all in our industry, mainly because it is illegal in the US and your merchant account/payment processor will be shut down by Visa/Mastercard/Amex. Forced hidden continuity and negative option continuity (where you put the pre-checked box that needs to be unchecked in very small writing) are no longer acceptable practices according to the FTC and Visa/MC/Amex.

        You should probably educate yourself before spewing out nonsense as though it is common practice.

        Originally Posted by shane_k View Post

        And finally we will teach you how to drown your prospects in a flood of daily email promotions that will clutter up their inbox and their lives to the point where they can no longer sleep at night because of all the CAN-SPAM nightmares!!
        Poor email marketing etiquette (in your opinion) does not mean there is any sort of "CAN-SPAM nightmare going on. You can email a list multiple times a day with promotions if you choose to do so and be perfectly within the CAN-SPAM guidelines. Your unsubscribe rates will skyrocket and your list engagement will die off pretty quick, but that doesn't mean you're doing something wrong, you're just doing it different.

        More complaining, spewing nonsense that you clearly aren't educated about.

        Just because you don't like something, doesn't mean it is a bad marketing practice it just means it isn't something you choose to use.
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        • Profile picture of the author shane_k
          Originally Posted by James Campbell View Post

          You should probably educate yourself before spewing out nonsense as though it is common practice.

          More complaining, spewing nonsense that you clearly aren't educated about.
          wow, I guess my joke just never come across, either that or you have no sense of humour! lol

          I am not saying that this is common practice, and no where in my post did I say that. So I am not spewing anything.

          I just thought what John said was funny and I was imagining what some ad copy would look like if you sold a program with that title.

          I guess sometimes what we think is funny in our heads just doesn't come across when writing it out, I don't know.

          But it is a bit funny that you are getting all defensive and pissed off for nothing.
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  • Profile picture of the author martimoney
    My thoughts exactly John. I do have an exit pop on some of my squeezes, but never more than one. If I came across a page with multiple pages, I would never sign up. Just my thoughts.
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  • Profile picture of the author bkkmma
    Thanks for the input.

    Anyone have any idea what plug-in could do what I'm looking for?
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  • Profile picture of the author John Romaine
    What are you trying to achieve?

    If it's to build your list, then perhaps a simple light box signup form might be better?

    Popups are annoying enough - multiple popups???? .....jesus.
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  • Profile picture of the author bkkmma
    Hey there,

    As mentioned in OP - it's to offer them a discount, and then if they X that, to offer yet another steeper discount. They're leaving the sales page anyways, so I'd like to see if they can be swayed by a steep discount. I know it's not the most user-friendly idea, but they're already leaving.. Of course, it's something I'll have to test to find out how effective if is or isn't, but whenever possible I'd rather not leave money on the table, and if I can get more bang for the traffic my affiliates send, they'll be happy too.
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    • Profile picture of the author Tsnyder
      Originally Posted by bkkmma View Post

      Hey there,

      As mentioned in OP - it's to offer them a discount, and then if they X that, to offer yet another steeper discount. They're leaving the sales page anyways, so I'd like to see if they can be swayed by a steep discount. I know it's not the most user-friendly idea, but they're already leaving.. Of course, it's something I'll have to test to find out how effective if is or isn't, but whenever possible I'd rather not leave money on the table, and if I can get more bang for the traffic my affiliates send, they'll be happy too.
      Do you know what people are thinking when they see your
      exit pop that offers a lower price than you just tried to sell
      them? They're thinking you tried to screw them the first
      time so why should they trust you now? Just try to imagine
      how pissed off they become when they turn down that offer
      and discover you tried to screw them again....

      Seriously... rethink your strategy
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      • Profile picture of the author bkkmma
        Originally Posted by Tsnyder View Post

        Do you know what people are thinking when they see your
        exit pop that offers a lower price than you just tried to sell
        them? They're thinking you tried to screw them the first
        time so why should they trust you now? Just try to imagine
        how pissed off they become when they turn down that offer
        and discover you tried to screw them again....

        Seriously... rethink your strategy
        Thanks for your input, I have thought about this and I want to test it.

        .. If such a thing exists. I've seen it on sites before, but it may have been custom-made... Hmm.
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by bkkmma View Post

          I want to test it.
          Then you should keep re-reading John's and Tsnyder's responses above, and looking through the many other threads here in which multiple pop-ups are discussed, until you change your mind about wanting to test it. There's really no need to "test" everything you've ever heard of. Some discrimination isn't a bad thing, in conjunction with the desire to test for yourself. Some forms of testing can damage your business just while you're trying them.

          Originally Posted by bkkmma View Post

          I've seen it on sites before, but it may have been custom-made... Hmm.
          It may have been being tested by someone as insistent as you (and there only very temporarily!).
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    • Profile picture of the author John Romaine
      Originally Posted by bkkmma View Post

      Hey there,

      As mentioned in OP - it's to offer them a discount, and then if they X that, to offer yet another steeper discount. They're leaving the sales page anyways, so I'd like to see if they can be swayed by a steep discount. I know it's not the most user-friendly idea, but they're already leaving.. Of course, it's something I'll have to test to find out how effective if is or isn't, but whenever possible I'd rather not leave money on the table, and if I can get more bang for the traffic my affiliates send, they'll be happy too.
      I love this quote..."I'd rather not leave money on the table"

      What table? What money?

      Do the right thing, make an offer, if it doesn't move, then begin split testing. Drop your price, increase your price, change up the offer, change your copy. Test, test and test again. Find what works, without sucumbing to these silly (and very annoying) tactics.

      If you want to offer discounts, offer them to people that have already bought your stuff.
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      • Profile picture of the author Daniel Evans
        I concur that exit popups are irritating beyond belief.

        "Multiple" is just taking it to the next level.

        Instead of scraping the bottom of the barrel, you should work with what you already have to improve your product and presentation.


        Daniel
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        • Profile picture of the author Daniel Evans
          Your statistics reveal no evidence whatsover that multiple exit popups are advantageous over that of a well presented sales page which stands on it's own merit negating any requirement for pestering persuasion.
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          • Profile picture of the author NatesMarketing
            Why does it matter if he wants to try multiple exit pop-ups?

            So what - they annoy you. Great. Answer his question and carry-on.

            I use Exit Splash for exit pop-ups. All you wold have to do is have the script on every page you want there to be an exit pop up.

            So - have the script on your sales page. This will bring them to exit popup number 1. Then have the exit script on exit popup 1 that leads to exit popup 2. And so on.
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          • Profile picture of the author WillR
            Originally Posted by drunkenmonkey View Post

            They are.

            They just work.

            Period.
            Is that your split test results?

            They just work? They just do?
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            • Profile picture of the author WillR
              Originally Posted by drunkenmonkey View Post

              Will I don't know you, but from what I read here, I like you, BUT for gods sake Will you have a frikking Empower Network or something like that pop up on your site.

              So don't try and get Lemon right?
              I use popups on certain sites --- for sure. Never said I didn't.

              I was just saying how funny it sounded that you said they just work, they just do.

              They definitely do in some cases, others not so great. As always, down to testing.

              Do they annoy people? Yes but something can only annoy people if they are seeing it. So the annoyance of popups actually goes to show how well they can and do work in certain circumstances. They are very 'in your face' and that's great for people trying to advertise something.

              If you have a sales page where the average conversion rate might be 2%, that means 98% of the people to your page are not buying and likely will not return, unless given an incentive to do so. That's a huge waste of traffic if people are not using some way to retarget or capture those people. Think about it, you are driving 98 people out of 100 to your page and just letting them go. That's a lot of wasted effort.

              I guess where I don't like popups is when they are used in the way the OP is talking. When one popup leads to a page that has another popup, and so on. Or when you go to leave a page and a popup offers you an instant discount on what you were just about to purchase -- to me that is lame and doesn't send a very good message to those people. You can still do the discount popup but you must always take something away from the original offer to justify the discount.
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            • Profile picture of the author Tsnyder
              Originally Posted by drunkenmonkey View Post

              Ok so,

              What we have here is Tsnyder a Multi Level Marketer who doesn't like Multi Level Exit pops, hmmm?

              They annoy him, in the same way MLM annoys the world over.

              So if I told you Multi Level Marketing doesn't work, what's your answer gonna be?

              And leverage to my mind means:

              Somebody has visited my site ONCE ans I've sold them over and over again in the same visit.

              THAT'S leverage.

              I'm guessing your idea of leverage is:

              "I'll tell You, You'll then tell 2 people and he'll tell 2 people who will tell 2 people" and the dude sitting on the top drinks from the Virgin cup of Mary?

              Am I getting warm?...
              You aren't even in the same neighborhood with warm. You're entire rebuttal
              consists of trying to discredit me for the business I choose to build as if that
              means I don't know anything about internet marketing.

              That now makes two things you're wrong about in the same thread... go for three!
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      • Profile picture of the author Julia Russo
        I have seen this method used when I exit an offer---so much in fact, that I won't buy on the first pitch now--I look to see if I can get a discount by passing on the first offer. I have to say it does work---SOMEtimes. If the original offer/product is really good, it will sell without pushing a discount. But if it is a little harder to sell, the "but wait" second offer is worth testing.
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        • Profile picture of the author Tsnyder
          Originally Posted by drunkenmonkey View Post

          This stuff makes me chortle.

          Anyone that doesn't understand "leverage" shouldn't be online.

          Exit pops ROCK.

          I even have them embedded in my orderforms.
          What you should be chortling about is your complete
          lack of understanding of the word leverage... exit pops
          do not create leverage.
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  • Profile picture of the author aceshigh888
    how about it just says "return to google". They click it, and it's a fake google. Any search they do comes up with your site at the top of the results. And any link they click on brings them back your site. and then disables there mouse and keyboard so they're forced into submitting to your unearthly offer. They're forced to make you there pusher!
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  • Profile picture of the author ronrule
    In my lifetime I have used only ONE exit popup, to offer free shipping as a save the sale tactic. I did it using a modal box instead of a popup window... basically had a hover action that was a 5 pixel high, 100% width DIV at the very top of the page. If the user moved their mouse up from the content area to where the back buttons are, they would cross over this hotspot and it would trigger the modal. That way there was no annoying Javascript popups or the feeling of being trapped on the site.

    Much more tasteful, and it was very effective.
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  • Profile picture of the author theaccountant
    No using any popups on my sites the price is the price
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  • Profile picture of the author travlinguy
    If you're trying to build a relationship with your visitors this will damage it. If you're out there pounding and grinding and churning to grab whatever you can today with no regard for tomorrow, then you'll probably increase your sales some.

    If I receive an email from someone I've subscribed to and there is a bunch of heavy handed nonsense involved with it on any level I'm gone immediately.
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  • Profile picture of the author usmanuk
    Dont do it, they are seriously irritating and personally I would control+w the fu*k out of your site and never return. I hate it when sites try to 'lock' me in from escaping.
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  • Profile picture of the author Velant
    bkkmma, you've been told this many times in this thread and I'll repeat that - don't do it! There are plugins that do this and I've used one before, and I can tell you - it's bloody fracking annoying!!! Just forget it.
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  • Profile picture of the author James Campbell
    All this nonsense and "feelings" about exit pops and their merit/lack of merit makes me want to create an exit pop plugin and sell it lol

    Just to help the guy out and to poke all your upset feelings for a little amusement.

    If you don't like the exit pop strategy he wants to use, the OP doesn't care. All he wants to know is how to do it, where to find how to it, or where to find some sort of software/plugin that will do it. Past that, his business is none of your business.

    As marketers some of us like some stategies and despise others. It doesn't mean we are right or wrong, it doesn't mean people who disagree are running a crappy marketing strategy, it only means that you don't like it.

    Get over it, move on.
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  • Profile picture of the author yakim1
    I do use them to complete my sales funnel, which is one OTO and one downsell. The downsell that you are talking about should not be your same product at a discount. It should be either a stripped down version of the main product, which might be no bonuses or no master resell rights if the original product has rights or no work sheets or no videos just the pdf.

    But the best downsell is a completely different product with similar content that really does sell for a lower price if you believe it is the price that is the reason people want to click away from your page.

    Some of my downsell products are actually priced slightly higher.

    Best regards,
    Steve Yakim
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  • Profile picture of the author yakim1
    You can get a free script for this on this forum at...

    http://www.warriorforum.com/main-int...ee-script.html
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  • Profile picture of the author Daniel Evans
    Originally Posted by drunkenmonkey View Post


    Heck, I'm immune too. But I use them cos they work.

    If you don't use them, your wasting traffic.
    You are still missing the point.

    People mostly use exit popups to entice the prospect with a special offer (or bonus).

    Maximizing leverage involves optimising a website so that you can sell at full price without having to resort to offer something at half price and / or a attaching a load of bells and whistles.

    You seem to be focused on the mindset of relishing in all those people who are scooping up your exit popup offer rather than realizing that it can (in many cases) represent a loss in contrast to converting the prospect in the original instance.

    In most cases, it is not a positive to be scoring a significant amount of sales in an exit popup.

    What it is, is a clear sign that the original website offer needs to be a lot more attractive.

    Secure in the knowledge that the original offer is attractive, a person might use a exit popup to catch "the ones that got away", however those numbers should not be significantly high in any circumstance.
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    • Profile picture of the author Daniel Evans
      Originally Posted by drunkenmonkey View Post

      ..and why not?
      I've explained that perfectly in the remainder of my post.


      Do you even know what I'm offering in my Exit pops?

      No you don't.

      You don't even know if it's the SAME offer do you?

      All your saying is that my website must be so shit because they are not taking my original offer...and yet you don't even know what the offer is.

      So stop assuming and don't tell me what you don't know.

      James Campbell got it right above.
      No, I don't know, which is why I commented on exit popups in general in exactly the same way as you taking the liberty to defend them.

      Likewise, you don't know how appropriate an exit popup is for anyones elses website or offer.
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      • Profile picture of the author Daniel Evans
        Originally Posted by drunkenmonkey View Post

        Originally Posted by Daniel Evans View Post

        Your statistics reveal no evidence whatsover that multiple exit popups are advantageous
        They are.

        They just work.

        Period.
        You understood and quoted only part of a post of mine here too taking it out of context.

        Here is my full post:

        Originally Posted by Daniel Evans View Post

        Your statistics reveal no evidence whatsover that multiple exit popups are advantageous over that of a well presented sales page which stands on it's own merit negating any requirement for pestering persuasion.
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  • Profile picture of the author Jonathan Mizel
    Sometimes people just want to try a technique themselves instead of hearing about what they "should" do, or what does and doesn't work, or how good or bad it is, especially from marketers on a discussion board who have probably never even tested it.

    The OP seems to know the score, and was looking for some technical advice. He's not a spammer or a hacker, just someone wanting to test a technique.

    I personally discourage more than one pop-up, and yes, expect to take some flak (and have ad networks refuse to run your offer), but for some traffic sources and campaigns, a stacked pop-up downsell series is the difference between losing money and making it. In other words, it's what makes the campaign work.

    Consider engineering your site differently so you don't need such a tough user experience, and definitely test a slider or lightbox to capture opt-ins. But hey, try the pops too and see what happens. My guess is one or two will help, but at a certain point the advantage will diminish.

    Of course, nobody knows unless they test the results within their own sales process, and that's the only absolute fact about any change to a funnel. Not random conjecture or a lecture about Netiquette.

    By the way, no special technical info needed except to put the pop-up code on each page in the series (to pop the next one).

    Jonathan
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    • Profile picture of the author salegurus
      Originally Posted by drunkenmonkey View Post

      Ok you win and I'm out.
      I really don't give that much of a crap.
      I'll still use them whether or not you approve or not. Cheers!
      Please someone give him his toys back...
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    • Profile picture of the author JohnMcCabe
      Originally Posted by bkkmma View Post

      Hey there,

      As mentioned in OP - it's to offer them a discount, and then if they X that, to offer yet another steeper discount. They're leaving the sales page anyways, so I'd like to see if they can be swayed by a steep discount. I know it's not the most user-friendly idea, but they're already leaving.. Of course, it's something I'll have to test to find out how effective if is or isn't, but whenever possible I'd rather not leave money on the table, and if I can get more bang for the traffic my affiliates send, they'll be happy too.
      Originally Posted by Julia Russo View Post

      I have seen this method used when I exit an offer---so much in fact, that I won't buy on the first pitch now--I look to see if I can get a discount by passing on the first offer. I have to say it does work---SOMEtimes. If the original offer/product is really good, it will sell without pushing a discount. But if it is a little harder to sell, the "but wait" second offer is worth testing.
      While you may not be 'leaving money on the table', you may be creating a smaller table for yourself. Unless there's some type of difference in the offers, you may end up creating a lot more "Julia"s (nothing personal, Julia). Add to this the idea that the online world is turning into the world's biggest 'back fence' for spreading information, and if your product is popular enough, people will know about the discounts and how many times to say no before ever reaching your site. In effect, you've given yourself a nice price decrease.

      I'm not going to get into the annoyance discussion. Done poorly, as so many are, stacked exit pops annoy the hell out of me. So what? Their poorly done sales page and unmotivating offer didn't do anything for me either.

      On the other hand, a staged series of offers can work well. I remember watching Alex Mandossian promote a course on post card marketing. The original offer was the full-blown course, complete with swipe files. The first exit offer was presented in the context of people not having the money (where have we heard that before?). For a lesser price (about 25% of the original, if memory serves), you could get the course content in pdf format. You lost out on the swipe file and some other bonuses, but you still got the core content. The last offer was for three free chapters of the main volume - the same offer made in his opt-in.

      The key differences between this and what the OP proposed are that a) there was a reason for making the next offer and b) something was changed/removed to preserve the value of the original offer.
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  • Profile picture of the author Jonathan Mizel
    I forgot all about that sequence by Alex, great example of doing it right.
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  • Profile picture of the author bkkmma
    Hey,
    This turned into a good discussion.

    Just wanted to update and let you know that after testing, I'm making more money with a multi-level exit pop than without. That seemed like common sense, since it gives a chance to capture somebody who's leaving anyways. A sale on the 2nd or 3rd tier is a sale that would NOT have happened otherwise. A sale on the first tier would still have happened, since exit-pop wouldn't have even been fired up for them.

    Hate it or love it, the money's doing the talking..
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    Selling guest posts in the health niche on an aged, PR3 site with a legit link from HuffPo for only $17 a pop. Limit of 10 available per month. PM if interested. Permanent sitewides for $45 (Limit of 8 EVER.)
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  • Profile picture of the author TheSalesBooster
    The lesson here should be...

    Test everything for yourself.

    You don't get rich being one of the sheep.
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  • Profile picture of the author Vadimarket
    Great idea kind gentlemen. People who actually buy something from you after several attempts of quitting deserve to be annoyed. Go ahead and test it. Screw the haters.
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