I have a subscription service on my site and the options are monthly and yearly - we also offer a 30 day Free Trial.
Now the number of subscribers to the monthly is much higher than to the yearly.
I was wondering if people think this is to do with the lower cost being percieved as better (even though they pay more in the long run.)
I recently saw a landing page on www.fool.com and they offer 1 year, 2 year and 3 year subscription plans.
Do you think this again pushes people towards the yearly plan as being cheaper and more of a bargain.
Would you try something like this? So change the options from monthly and yearly to 1 year and 2 year subscription choices.
I'll be very interested to hear your thoughts.