List Building Q: When Do They Start Buying?

13 replies
In your experience, when do you start getting sales? After how many days/emails do you know that your campaign is successful?

When do you give up on a campaign and try a different approach?

Is it safe to say that if I've had minimal response after the first 5 emails (10 days), then I should try a different approach?
#building #buying #list #start
  • Profile picture of the author khooster1
    The best time is during your OTO, DS.

    Don't give up any campaign easily. Re-test, Split-testing,etc
    If Yu give up easily, you will give up all time.

    Yes, you should expect some clicks after 5-7 email follow-ups.

    If no response, try providing more information/values. Test out 2-3 email more. Refine again
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  • Profile picture of the author erwin78
    Hi everyone,

    The first sale is your OTO and then you must build relationship

    give some value and in 3 or 4 email some offer

    All the best

    Erwin
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  • Profile picture of the author CyberAlien
    It'd really be impossible to give an estimate on something like this since it can vary so much depending on what you're offering and costs of promoting it. But as mentioned above, do split testing and then go with whatever works best for you. Wish you the best of luck!
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Snow_Predator View Post

    In your experience, when do you start getting sales? After how many days/emails do you know that your campaign is successful?
    I start getting sales after people have opted in and downloaded my "free report", because in some of those I include one small product promotion near the end (taking care not to make it look as if that was the purpose of the "free report"). But those are a very small number of sales.

    I start getting "real sales" typically after I send out the first "product promotion" and that's often in the third email I send (occasionally the fourth), so that's after about a week.

    Originally Posted by Snow_Predator View Post

    Is it safe to say that if I've had minimal response after the first 5 emails (10 days), then I should try a different approach?
    It depends how many times you've promoted it during those 10 days, what sort of traffic it was in the first place, how and why they opted in, what their expectations are, how well your continuity process is serving you, and so on.

    It's difficult to summarize and simplify, when there are some quite complicated factors involved, both in analyzing "what's gone wrong" and in deciding "which aspect(s) of it to try to change".

    In my experience, for what it's worth, poor results at this stage are very often the consequence of something having gone wrong at a much earlier stage (e.g. how they were opted in and what was sent to them in exchange for their email address in the first place, rather than necessarily the product itself or the way you're promoting it). How carefully do you monitor your open-rates and CTR's?
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    • Profile picture of the author Snow_Predator
      Thanks Alexa. Yeh, I know there are many confounding variables, and all the stuff that happens before the opt-in is just as important as the emails you send out (if not more). Not just the traffic source, but also how you portray yourself - your angle and your approach.

      I suppose the first promotion you make after the first few emails is probably a good indication of whether you got all that other stuff right.

      If that first promotion doesn't work, should you persist for a few more days? Or go back to the drawing board and change your approach?

      Of course, it all depends on so many things, but hearing about everyone's experiences really helps me to gauge what I should do.
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  • Profile picture of the author yakim1
    One of the things I like to give away is a 7-day ecourse. This way I can give good quality information that people can use right away. You should build a relationship with your subscribers.

    When I give away a free report from a squeeze page, I always put an add to the free eCourse on the second page just before the report.

    Another thing I do when I promote a product to my list. I always send out 3 emails each with a different subject line but same body content for the most part.

    With all the filters and mass deletes, it is harder to get your emails open.

    I have found that I receive more sales from the 2nd and 3rd emails than I do with the first email.

    I hope this has been helpful,
    Steve Yakim
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  • Profile picture of the author Stuart Walker
    There's no hard and fast rule for this. It depends on how good you're promotion is, the number of people on your list, whether it was a good offer or not and a bit of luck.

    Keep tweaking your email headings and content and testing your open and click rate, trying new offers, writing different copy and adding more people to your list.
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  • Profile picture of the author MikeTucker
    [DELETED]
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Snow_Predator View Post

      Thanks Alexa. Yeh, I know there are many confounding variables, and all the stuff that happens before the opt-in is just as important as the emails you send out (if not more). Not just the traffic source, but also how you portray yourself - your angle and your approach.

      I suppose the first promotion you make after the first few emails is probably a good indication of whether you got all that other stuff right.

      If that first promotion doesn't work, should you persist for a few more days? Or go back to the drawing board and change your approach?

      Of course, it all depends on so many things, but hearing about everyone's experiences really helps me to gauge what I should do.
      I can't remember where I saw it, but one of the old-time direct marketing guys said that he often saw nearly as much response from his second promotion as his first.

      If that first promotion is a total bust, start clearing off the drawing board. If you get any positive signals, try a second promotion after adding some new information.
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  • Profile picture of the author workoutstuff1
    Usually on an email campaign, if it is worth your time, it will start making you sales within 2 to 3 days after the campaign has been launched.

    In my experience, if you aren't getting at least 1% on an email campaign, you may want to take a hard look at what's going on. Anything else is much harder to say.
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  • Profile picture of the author sirtiman
    My sales come from the first day most every campaign if I send traffic. Just keep tracking, you'll know how much your product conversion. .
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  • Profile picture of the author rmolina88
    I tend to get sales from my OTO or banner placed offer on the download page on the first day.

    The majority of my sales come from my follow ups and those are 2-3 days later.
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    • Profile picture of the author entry
      This is a broad question but the email series, and what you say in the emails is important aswell as how you say it.

      Don't blatently hard sell in your emails, or your list might not find you too popular.

      Make sure you provide value.
      Signature
      I Have to say a Massive...THANK YOU to every Warrior who has helped me, and thanks to every warrior who helps me in the future...
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  • Profile picture of the author lucidbs
    I think the question lies to whether you provide enough value to your readers in the email or not. Or say enough value for readers to judge whether your offer would solve their problems and an offer that is strong enough to let them pull the credit card out of their wallets.

    That again lies:

    1. Do they trust you? Need to give more free value, useful contents before the pitch. Build relationship and make it lasts.
    2. Do you have a good offer? Will it work as you claim?
    3. Does it price correctly? Do you have trial offer? Guarantee etc
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