I need some advice here.
So I've just started Facebook advertising trying to get more likes for my fanpage in this one niche with tons of people from the US who already
"liked"similar pages... Anyways
My question is this..
IS the quality of traffic say from a $0.05 CPM the same with a CPM at say $1.01?
Will THE CTR be significantly different?
I ask this because because last night I decided to just run a small test "like" campaign targeting people who like similar pages to my fanpage. I woke up today with $2.00 spent and a CTR at 0.015% & 0.03% In another :O.. Horrible is an understatement! I got 9 Likes for this.I was bidding at the minimum at $0.05 CPM. My ad was very simple.
Click Like if you LOVE "ABC"!
I've heard stories of people doing similar ads and getting CTR's up to 3% for their fanpages. These guys get cheap clicks using CPM.I'm not sure what I'm doing wrong here as my ads were really targeted so my only guess here is that is the CPM bid was too low and I get bad ad placing? I'm not sure..
I'll start my campaigns again later tonite after reading replies from here.
Appreciate any feedback