Information site vs Blog

22 replies
So, here I am, finally actually ready to start some affiliate marketing. Once I'm "ready to go", so to speak, I'm thinking I'll post regular updates on how I'm doing.

But, I still have one question.

In your opinions, what works best, an information site or a blog?

The idea is simple, get people to buy the products I list. The no1 way is to get them to opt in to a newsletter.

Do you think this would be better served in a blog or information site? The information site is less time consuming (I can sit and write all the content beforehand, only updating every so often, compared to regular blogs, which should be up to date info wise).

In your experiences, which convert more?

PS: I'll be mainly using article marketing to gain traffic.

Cheers
#blog #information #site
  • Profile picture of the author Zakhar
    The more unique content you are throwing, the more potential users that you'll have coming about but I guess for your case either one will do just fine you can easily update an information site and add new pages depends how you want it to look and feel really.
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    • Profile picture of the author butters
      Why not use both? I would use both, both can complement each other very well. You could have hard fact articles on the information side and on the blog add a personal touch.
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  • Profile picture of the author onlineexperts
    If you're going to aim to ultimately monetize in a quicker fashion, I would go with the blog. However as butters said, if you can go for both, you'll get the best of both worlds.
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  • Profile picture of the author keyon
    The technology behind the website doesn't really matter in regards to providing "information" to visitors. Blogs (php) and static websites (html) do pretty much the same thing, and can look identical if designed as such. I think the choice is more about which platform you are more comfortable working with.
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  • Profile picture of the author Alexa Smith
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    Originally Posted by BudaBrit View Post

    In your opinions, what works best, an information site or a blog?
    I don't really distinguish between the two, to all practical purposes, in this context.

    My niche sites are "information sites", but they're made from blogging software.

    So it depends what you mean by "information site" and "blog".

    Originally Posted by BudaBrit View Post

    The no1 way is to get them to opt in to a newsletter.
    Clearly.

    If you're going to do affiliate marketing, then the primary purpose of your site is to collect their email addresses. (That's not to say that you should necessarily use a squeeze page, of course: http://www.warriorforum.com/main-int...ml#post6123982 ... and I certainly wouldn't use the word "newsletter", myself).

    Originally Posted by BudaBrit View Post

    The information site is less time consuming (I can sit and write all the content beforehand, only updating every so often, compared to regular blogs, which should be up to date info wise).
    Ah, you're looking at the difference between a "blog" and an "information site" as referring to "how often they're updated" rather than the fact that one is made with blogging software and the other often not? Well, ok (perfectly fair way to look at it, of course!).

    Originally Posted by BudaBrit View Post

    In your experiences, which convert more?
    My niche sites for affiliate marketing are all updated slightly with a new article three times per month, though most visitors wouldn't notice that. They come across as static sites ("information sites", you might say).

    When you say "convert", are you asking "on which do people opt in more often" or "from which do you sell more"?

    I haven't tested the first one.

    Regarding "from which you sell more" I'd be surprised if it made the slightest difference. It isn't primarily what's on the website that determines the sales: it's what's in the autoresponder series that goes out to subscribers. People who buy your affiliate products by clicking on a link on the site do so by getting to that page/link as a result of a link you've sent them in an email. Not quite always but very nearly!

    Originally Posted by BudaBrit View Post

    I'll be mainly using article marketing to gain traffic.
    Then clearly your sites will be regularly updated, anyway? You're hardly going to submit any articles anywhere else without first having published them and had them indexed on your own site, I hope and trust?

    If you're going to generate your traffic by article marketing, then I'd suggest a blog is perhaps more convenient, because you'll obviously need to publish every article, anyway. So, however frequently or infrequently you do that, it sounds like you'd need a pretty good reason not to use something like WordPress, really?
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    • Profile picture of the author BudaBrit
      Originally Posted by Alexa Smith View Post

      I don't really distinguish between the two, to all practical purposes, in this context.

      My niche sites are "information sites", but they're made from blogging software.

      So it depends what you mean by "information site" and "blog".



      Clearly.

      If you're going to do affiliate marketing, then the primary purpose of your site is to collect their email addresses. (That's not to say that you should necessarily use a squeeze page, of course: http://www.warriorforum.com/main-int...ml#post6123982 ... and I certainly wouldn't use the word "newsletter", myself).



      Ah, you're looking at the difference between a "blog" and an "information site" as referring to "how often they're updated" rather than the fact that one is made with blogging software and the other often not? Well, ok (perfectly fair way to look at it, of course!).



      My niche sites for affiliate marketing are all updated slightly with a new article three times per month, though most visitors wouldn't notice that. They come across as static sites ("information sites", you might say).

      When you say "convert", are you asking "on which do people opt in more often" or "from which do you sell more"?

      I haven't tested the first one.

      Regarding "from which you sell more" I'd be surprised if it made the slightest difference. It isn't primarily what's on the website that determines the sales: it's what's in the autoresponder series that goes out to subscribers. People who buy your affiliate products by clicking on a link on the site do so by getting to that page/link as a result of a link you've sent them in an email. Not quite always but very nearly!



      Then clearly your sites will be regularly updated, anyway? You're hardly going to submit any articles anywhere else without first having published them and had them indexed on your own site, I hope and trust?

      If you're going to generate your traffic by article marketing, then I'd suggest a blog is perhaps more convenient, because you'll obviously need to publish every article, anyway. So, however frequently or infrequently you do that, it sounds like you'd need a pretty good reason not to use something like WordPress, really?

      Whatever happens, it will be in Wordpress. It's just easier to manage. My coding skills are beginner at best, so I want an option that doesn't cost the earth. Meaning, for me at least, WP.

      Of course, I meant autoresponder Typing slows down the brain, I find. I can never find the right word quickly enough when typing, so that's why I write everything by hand first.

      Would you think that a static site with a blog attached would provide the best means for garnering trust? That, for me, is the basis of it all anyway: I want them to trust every snippet of info I give them.

      I've identified a niche I like the look of. If you'd told me I would like it 5 years ago, I wouldn't have believed you, but I guess we all change

      On the technical side of it, does it matter what affiliate programs you use? Now, CB is the biggest, right, but what others do you use? I was thinking Amazon too, as there is at least one product on there I would want to promote in one way or another.

      The list building and technicalities of the autoresponder are the next thing to get perfect and I'll hopefully have a launch sometime in the next month. Dependent on other work, I guess.
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  • Profile picture of the author MktCoach
    The difference between an "information site" and a "blog" might be summarized as "window display site" and "interactive site" or a "dynamically updated" site.

    There is NO question in my mind that dynamic and interactive sites work WAY better with SEO. You can very easily test and prove this to yourself by launching two sites in parallel and optimizing them in an otherwise identical way. 10 out of 10, the blog will win under those circumstances.
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  • Profile picture of the author HzCy
    Ok, this is a very basic question. But it depends on you, how you want it.
    Do you have lots of time? Go with a blog. A blog needs constant new content, otherways it wont have any readers. The success will be bigger than just a static site because you will have more and more readers as they will tell their friends about your blog. A successful blog will earn you more than 500$ a day. (If you do it for a few years )

    A normal information site is the usual way, if you want the "fast" money. Ive done that, as I havent the time to write only in one blog. I have like 15 static sites which are bringing me not as much as good blogs, but its still a good way, if you dont want to write everyday new content.

    Good luck!
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  • Profile picture of the author BudaBrit
    Oh, and domain names. How do you choose one? With so many being taken by domain name grabbers, what would you do if your top 5 alternatives were all taken?
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    • Profile picture of the author sbucciarel
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      Originally Posted by BudaBrit View Post

      Oh, and domain names. How do you choose one? With so many being taken by domain name grabbers, what would you do if your top 5 alternatives were all taken?
      Come up with a catchy branded domain name. The only ones that are grabbed up are the exact match keyword domains for hot niches and they no longer pull the weight in Google that they used to so there's not much point to agonizing over trying to get one.
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    • Profile picture of the author Alexa Smith
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      Originally Posted by BudaBrit View Post

      Whatever happens, it will be in Wordpress.
      That sounds fine, then. You can do both "static" and "bloggy" with that. I don't use it myself, but that's just a combination of personal preference and technophobic incompetence on my part.

      Originally Posted by BudaBrit View Post

      Would you think that a static site with a blog attached would provide the best means for garnering trust? That, for me, is the basis of it all anyway: I want them to trust every snippet of info I give them.
      Good approach/objective, of course.

      I don't think the extent to which they trust you has anything much to do with whether it's static or bloggy: I think that's determined by the content you send them and to a much lesser extent by the content on the site itself.

      Originally Posted by BudaBrit View Post

      If you'd told me I would like it 5 years ago, I wouldn't have believed you, but I guess we all change
      Yes indeed ... to some extent. I have a couple of niches I didn't know were niches, 5 years ago.

      Originally Posted by BudaBrit View Post

      On the technical side of it, does it matter what affiliate programs you use? Now, CB is the biggest, right, but what others do you use?
      I use ClickBank, Amazon and some "non-program ones" i.e. companies managing their own affiliate scheme or employing someone to manage it for them (but you have to select those very carefully and check their "potential leaks" etc. as well as their reputations).

      I started with ClickBank only, for over 2 years, and didn't add anything else at all until well after I was earning a very good living (should perhaps have done so earlier, with hindsight).

      Nearly 80% of my income is still from ClickBank.

      I choose my niches according to what products are available to promote in them (among other considerations).

      Originally Posted by BudaBrit View Post

      Oh, and domain names. How do you choose one?
      I use EMD's and don't listen to anyone whining that Google doesn't like them any more. (I accept that Google likes them less than they used to but I don't care). All that happened was that Google took away from thin, poor-quality site EMD's some (maybe most/all) of the artificial advantage they'd had in the past just from being EMD's, in other words it wasn't relevant to me except that it effectively removed some of my competitors from the SERP's, apparently just like everything else that Google ever does. I think it's true that having an EMD is less valuable now than it used to be.

      I always register the .com and the .info, run my business on the .info and redirect to it the .com I'm not using. (Occasionally I'll buy the .org and .net too).

      I've written reams about this in other threads. It's hugely misunderstood. Most niche affiliate marketers think that .com's are "better than .info's", while their customers think the exact opposite and will explain why, if you ask them.

      Originally Posted by BudaBrit View Post

      With so many being taken by domain name grabbers, what would you do if your top 5 alternatives were all taken?
      Think again?

      I wouldn't want to build a business on a domain-name of the which the .com extension already belongs to someone else, even if it's "parked".

      I don't mind adding something after the "keyword" in a domain-name. Never before it, though (the people registering "mykeyword.com" and "yourkeyword.com" and "thebestkeyword.com" have all missed a trick. I don't mind "keywordworld.com" or "keywordreality.com" or whatever.

      I don't mind shorter, brandable domain-names either. It depends.

      I deal in domain-names a little as a sideline, so I'm used to researching them, and not bad at that, Tom. If you want to, I'm happy to discuss it by p.m. and maybe suggest something suitable (but not at all offended if you'd prefer not to).
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  • Profile picture of the author Velant
    Originally Posted by BudaBrit View Post

    In your opinions, what works best, an information site or a blog?
    What works best is where you put your personal touch by making it unique and helpful. So a combination of the two would be perfect. However, If you are only looking to self, then the answer is nothing.
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  • Profile picture of the author MonitorScout
    I don't know what is the different to you between site and blog.

    The major difference between a blog and website are:

    1. Blogs provide commenting system
    2. Updated almost daily
    3. and frequently crawled by search engine
    Moreover the blogs are more like newspapers. covering a vast variety of topics.

    I think you should start site and blog together. Nowadays blog becomes a compulsory part of website development and promotion. Without blog a site is considered like dumb person, since it is way to get connected to your audience.
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  • Profile picture of the author BudaBrit
    What I meant on domain names was...

    Say I was creating a site about poodle grooming. "poodlegrooming.com", "groomingpoodle.com", "poodlegroom.com", groomyourpoodle.com" and "yourgroomedpoodle.com" were all taken.

    Now, it's slightly more complicated than that. If I cannot think of another domain name that contains my keyword(s) that isn't taken, should I just use a branded domain? Or should I try to incorporate something else. Let's say: "perfectlygroomedpoodlesinstantly.com" ?

    It's not as simple as the example I chose, but let's just say that the niche I want to work with first is quite narrow. But none of these sites are taken by people actually in the niche. They're all taken by domain name squatters.
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  • Profile picture of the author m00d
    My vote is for Blog, I've done both and the blog format works best for me, as well as does better in seo.
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  • Profile picture of the author BudaBrit
    Oh, and thanks Monitor Scout, you reminded me of something.

    Blog Comments. My info inbox is full of them. I get 4 or 5 a day, all of which are useless (as you can see, my blog is kind of, erm, static atm...) product promotions. You know, the "text text text hyperlink to product" nonsense.

    Is there a way to filter this spam? Or will I have to wade through it all every day to get to actual comments?
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  • Profile picture of the author Stuart Walker
    I use EMD's and don't listen to anyone whining that Google doesn't like them any more. (I accept that Google likes them less than they used to but I don't care). All that happened was that Google took away from thin, poor-quality site EMD's some (maybe most/all) of the artificial advantage they'd had in the past just from being EMD's, in other words it wasn't relevant to me except that it effectively removed some of my competitors from the SERP's, apparently just like everything else that Google ever does. I think it's true that having an EMD is less valuable now than it used to be.
    EMD's are mostly just horrible IMO. They look spammy. Prefer a branded domain any day of the week.
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    • Profile picture of the author BudaBrit
      Originally Posted by RockingLastsForever View Post

      EMD's are mostly just horrible IMO. They look spammy. Prefer a branded domain any day of the week.
      I can see that point of view, but...

      Self Help Daily - Inspirational and Self Help Blog (for example)

      or

      Weight Training Workout Plans, Fitness, Bodybuilding, & Exercise Tools

      They're very much exact match, but they're absolutely relevant and not spammy at all.

      As with everything on the internet, there is a good way and a bad way to do it. Get it wrong and people will run away. Get it right and you'll sell.

      Cheers for the advice, people.

      Look out for my posts on my affiliate experiences. No niche revealed, though
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  • Profile picture of the author jgant
    With WordPress custom menus the distinction is blurred except with your home page. You home page could be a series of recent posts (or excerpts) or a static page.

    I wouldn't over think this. When you have gobs of traffic, start testing. However, my MO is to just get content published and promote it. I worry about layout and navigation once I have traffic.
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  • Profile picture of the author MonitorScout
    Don't bother if your keywords are already taken.


    Many people will emphasize that don't take EMD domain, Google will penalize your site blah , blah blah b..... These all are nothing but crap.

    See if you don't follow ethical method, either way you are going to get penalize. If your web pages are poorly optimized, if you have links from risky domain, if you have very poor navigation then no one can save you and

    It doesn't matter which domain are you taking, it is matter what techniques you are following to promote your website.

    Even if you forget everything don't ever forget the following until you are in online business

    1. Top quality, Unique, and relevant content
    2. Quality back links
    3. Good Navigation

    The above 3 are the key factors to rank well in search engine, that's all and nothing else.
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  • My advice would be use a blog best way to brand your self you can set up a free blog with word press and quickly drive traffic to your website, by posting quality content on your site.

    Hope this helps

    Craig
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