Bonus overload! Anyone else suffer from this?

9 replies
I'm pretty anal about organizing my files. I like to make a folder for stuff I paid-for, another folder for free stuff, etc.

Anyway, one thing I've noticed as I try to organize the stuff I've bought is the insane number of bonuses that everybody is always including with everything! Like a kid who's been trained to eat everything on his plate whether he's hungry or not, I diligently download the dozens of bonuses that seem to come with every product these days, whether I want them or not. My HD fills-up with them, they "clutter" my thinking and organization, and many times, they just aren't that useful.

When is enough enough when it comes to bonuses? At some point, they seem like just so much noise - like bringing home someone else's trash from their garage sale.

Anyway, I'm not sure why I was compelled to share this thinking... I've been hesitating to post for the past few days on the subject because I just couldn't think of a "good reason" other than thinking out loud and maybe seeing if anyone else is experiencing Bonus Overload!
#bonus #overload #suffer
  • Profile picture of the author sbucciarel
    Banned
    I just promptly delete any bonuses or files I've downloaded that I consider to be junk. Why keep it?
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    • Profile picture of the author BizWebMan
      I do wonder with some marketers whether offering so many bonuses actually undervalues the main item being sold.

      Quite often I will not buy a product because with so many bonuses psychologically I think the product cant be that much good in the first instance.
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      • Profile picture of the author cheeze69
        Originally Posted by gonzo View Post

        I do wonder with some marketers whether offering so many bonuses actually undervalues the main item being sold.

        Quite often I will not buy a product because with so many bonuses psychologically I think the product cant be that much good in the first instance.
        Now that you mention it, that's a feeling I have with some of these too. There have been a couple WSOs or other things mentioned in mailing lists I get that are "buy our $7 product and get 100 bonuses free!" which is just a total turn-off. I can't read that without thinking everything, probably including the "paid for" item, is just absolute junk filler material.
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  • Profile picture of the author Ron Killian
    Massive bonuses have lost their appeal for me, but obviously, they still work.

    There was one I looked at today, some one trying to get their book to the top of amazon (why does it seem these book things are usually the ones that have so many bonuses?), and the page went on forever with bonuses, just amazing. I closed out the page. Sure many still bought though.
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  • Profile picture of the author Kim Davis
    The only bonuses I pay attention to are the ones that offer coaching. They add value and should be offered more often.
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  • Profile picture of the author MarkWrites
    To me, the overload of bonus products really starts to color the main product as lower quality when those bonus products are for items that aren't even related to the item being purchased.

    Like...

    "Buy this internet marketing product and receive this ebook on the best new landscaping ideas of 2009"
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    • Profile picture of the author mywebwork
      Originally Posted by MarkWrites View Post

      To me, the overload of bonus products really starts to color the main product as lower quality when those bonus products are for items that aren't even related to the item being purchased.

      Like...

      "Buy this internet marketing product and receive this ebook on the best new landscaping ideas of 2009"
      Agreed 100% - an unrelated bonus is often a turn-off. However I still think that a well-matched bonus that complements the main product can be beneficial to sales.

      I recently purchased Justin Michie's excellent "WSO Secrets" e-book and it came with some outstanding bonus items, including a Guide to Product Creation written by Justin and fellow Warrior Steve Wagenheim. These great bonuses coupled with Justin's book made me feel that I truly had received good value for my money.

      If a bonus is of value it will probably impact sales in a positive way, whereas a cheap bonus will have the opposite effect.

      Bill
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      • Profile picture of the author tessmac9708
        There are really 2 distinctions here.

        1. Bonuses being offered to IM'ers such as we have here on the Warrior Forum. Virtually everyone here is "In the business" at whatever level eg expert to complete newbie. As this is our business, we get to look at hundreds of offers of mainly IM stuff. Most of these have bonuses attched. Because we do this for a living, we get a little overloaded with the stuff, and hence get a little cynical.

        2. Bonuses being offered to casual buyers of various products. Generally these people are not getting the high intensity of "Bonus overload" as they may only be looking for some specific info to solve a problem. They are looking to get info on that problem, and offering bonuses to them will be a big positive for them.

        In case 2, the bonuses seem to work pretty well. They then get on with thier lives ( problem solved hopefully ) and will only start looking or surfing again when they need something else.

        I think this is one of the main IM marketing problems when done for a living. Everyone lives inside this little box, where a lot of people know what everyone else is doing, and so assume that this holds true for the whole of the internet.

        I guess that IM'ers make up way less than a fraction of 1% of the surfing public, so 99.9999% of people surfing or looking foir products are not in this business, and hence have no idea of what is going on.

        This is what makes IM so fascinating and still the modern day "Gold Prospecting".

        You know the stuff "Theres Gold in them there hills"

        Graham
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