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What makes YOU so special?

by shawnlebrun
21 replies
Honestly, if you can't answer that question in 30 seconds or less... you'll have a hard time convincing people to buy from you and not another business.

Heck, I've spent days walking around doing nothing but thinking of ways my
businesses were different than competitors.

It's THAT important to be unique/better/faster/cheaper/stronger/easier to use, etc....

I'm a BIG fan of Shark Tank... and if you've seen the show, you know that Mr. Wonderful, Kevin O' Leary, almost always mentions that the product can be
knocked off, that there's nothing proprietary, etc...

So it's important that you find out what really makes you different and better than the others in your market... and try to think of ways to prevent competitors from taking what you do and doing it better.

Heck, billion dollar companies exist purely with the sole intentions
of knocking products off and just coming out with a cheaper version.

So price is almost NEVER the best way to distinguish yourself from
the competition. Think of things you can do or offer that others can't.

Even Papa John's created a billion dollar brand by just using better
cheese, sauce, and crust. So just trying to think of ways you're different
or better can pay off huge in the end...
#makes #special
  • Profile picture of the author Bill_Z
    I've always wondered how Papa John's became so popular. Their pizza is disgusting.
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    • Profile picture of the author shawnlebrun
      Originally Posted by Bill_Z View Post

      I've always wondered how Papa John's became so popular. Their pizza is disgusting.
      Bill, my guess?

      Drunk people eat a lot of pizza?

      I agree, their pizza isn't great. Domino's newer pizza
      seems to be ok, but i miss being in NY for the pizza alone!
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      • Profile picture of the author vjboc
        Originally Posted by shawnlebrun View Post

        Bill, my guess?

        i miss being in NY for the pizza alone!
        I agree 100%
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    • Profile picture of the author Farish
      Originally Posted by Bill_Z View Post

      I've always wondered how Papa John's became so popular. Their pizza is disgusting.
      Because it is the best out of the worst pizza chains. Papa John's to me is heaven compared to Dominos and Pizza Hut.
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  • Profile picture of the author nichecloner
    I have the Best customer service level with being a person of high integrity while delivering unique services while always over delivering!

    That's what works for me.

    Having a Unique Selling Point (USP) is what puts you above your competition, but if you don't over deliver with a high level of customer service, then nothing else matters..

    Just my 2 cents
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  • Profile picture of the author vjboc
    Originally Posted by shawnlebrun View Post

    Honestly, if you can't answer that question in 30 seconds or less... you'll have a hard time convincing people to buy from you and not another business.

    Heck, I've spent days walking around doing nothing but thinking of ways my
    businesses were different than competitors.

    It's THAT important to be unique/better/faster/cheaper/stronger/easier to use, etc....

    I'm a BIG fan of Shark Tank... and if you've seen the show, you know that Mr. Wonderful, Kevin O' Leary, almost always mentions that the product can be
    knocked off, that there's nothing proprietary, etc...

    So it's important that you find out what really makes you different and better than the others in your market... and try to think of ways to prevent competitors from taking what you do and doing it better.

    Heck, billion dollar companies exist purely with the sole intentions
    of knocking products off and just coming out with a cheaper version.

    So price is almost NEVER the best way to distinguish yourself from
    the competition. Think of things you can do or offer that others can't.

    Even Papa John's created a billion dollar brand by just using better
    cheese, sauce, and crust. So just trying to think of ways you're different
    or better can pay off huge in the end...
    Knowing how to market your products is a big plus. Like Papa Johns. I don't think their pizza is good, like another has mentioned in their post. But they market their product enough, they get a percentage that will like their pizza, which they have succeeded obviously.
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  • Profile picture of the author George Wright
    I'm always Wright
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    "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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  • Profile picture of the author Raydal
    Come to think about it, most copywriters are really ugly.
    And that's how I stand out in the crowd.

    -Ray Edwards
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  • Profile picture of the author mstrmindmktg
    I love Shark Tank!!! You are so right. Why would people want to do business with you instead of someone else? What sets you apart? What will make people think of you first?

    Always bring value.
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  • Profile picture of the author rmolina88
    I grew up around people who constantly told me I wouldn't amount to anything and I got bad grades in school.

    Now, I probably make more money than 99% of them.

    I take a "starving artist" approach to everything meaning I have undying faith in everything I do and I strive harder to succeed.
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  • Profile picture of the author LillySage
    There's a line in the movie "Pirates of Silicon Valley"

    Bill Gates is standing next to Steve Jobs backstage at a convention...Jobs has just found out that Gates pirated the Mac OS, called it "Windows", and was now selling it in Japan and soon America.

    Jobs says to Gates "We (Apple) have better stuff...our stuff's better than yours"

    Gates wheels around and screeches "You don't get it Steve...THAT DOESN'T MATTER" then he laughs and walks out.

    Shortly after that Gates became the richest person in the world selling crappy Windows software, and Jobs got fired from Apple....

    Just sayin...
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  • Profile picture of the author ckbank
    Originally Posted by shawnlebrun View Post

    Honestly, if you can't answer that question in 30 seconds or less... you'll have a hard time convincing people to buy from you and not another business.

    Heck, I've spent days walking around doing nothing but thinking of ways my
    businesses were different than competitors.

    It's THAT important to be unique/better/faster/cheaper/stronger/easier to use, etc....

    I'm a BIG fan of Shark Tank... and if you've seen the show, you know that Mr. Wonderful, Kevin O' Leary, almost always mentions that the product can be
    knocked off, that there's nothing proprietary, etc...

    So it's important that you find out what really makes you different and better than the others in your market... and try to think of ways to prevent competitors from taking what you do and doing it better.

    Heck, billion dollar companies exist purely with the sole intentions
    of knocking products off and just coming out with a cheaper version.

    So price is almost NEVER the best way to distinguish yourself from
    the competition. Think of things you can do or offer that others can't.

    Even Papa John's created a billion dollar brand by just using better
    cheese, sauce, and crust. So just trying to think of ways you're different
    or better can pay off huge in the end...
    Give people what they need. Simple as that.
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    Now that's what I call Guerrilla Marketing.
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    • Profile picture of the author BudaBrit
      Originally Posted by ckbank View Post

      Give people what they need. Simple as that.
      Or not. No-one buys what they need.

      They buy what they WANT.

      I recently found a more "spiritual" side to myself. Doesn't mean I believe in a god(s) suddenly, just that I've found the value of things like the I Ching and meditation. If it teaches me one thing alone, it would have been worth it. That thing?

      Fear of failure only causes you to fail.
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      • Profile picture of the author shawnlebrun
        Originally Posted by BudaBrit View Post

        Or not. No-one buys what they need.

        They buy what they WANT.

        I recently found a more "spiritual" side to myself. Doesn't mean I believe in a god(s) suddenly, just that I've found the value of things like the I Ching and meditation. If it teaches me one thing alone, it would have been worth it. That thing?

        Fear of failure only causes you to fail.
        I actually think you both are right... people buy what they WANT and what they NEED.

        I don't really need a new car if my old one works just fine. But I sure do
        WANT one.

        And I don't really WANT a heart transplant... but if I'm gonna die without one, I guess I NEED one more than want one.

        So I think people buy for both reasons, because they want and need.

        I buy a lot of things i don't need... but i want them. like those g*ddamn baked goods i eat every night. my ass don't need them, but I want them.

        but i also buy a lot of things i don't want... but NEED... like TP or medications.

        so yeah, both work.
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        • Profile picture of the author BudaBrit
          Originally Posted by shawnlebrun View Post

          I actually think you both are right... people buy what they WANT and what they NEED.

          I don't really need a new car if my old one works just fine. But I sure do
          WANT one.

          And I don't really WANT a heart transplant... but if I'm gonna die without one, I guess I NEED one more than want one.

          So I think people buy for both reasons, because they want and need.

          I buy a lot of things i don't need... but i want them. like those g*ddamn baked goods i eat every night. my ass don't need them, but I want them.

          but i also buy a lot of things i don't want... but NEED... like TP or medications.

          so yeah, both work.
          I read it not long ago, but already knew that you buy because you want and you justify because you need.

          I used to sell HR events and I sold by highlighting their wants first. I even got a couple to come just because of the location...and then after they wanted to come, sorted their needs for justification.
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  • Profile picture of the author m00d
    I don't try to be better than the completion, hell I ain't that good. I like you spend time thinking how to better my business but not during the day walking around, at night sitting by a nice campfire with cold drink in hand, that's just me.
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  • Profile picture of the author XenG
    This got me thinking. I better start figuring out what makes me special. Marketing is quite difficult for the inexperience just as myself. I think this has to do with the ability to convince people to want what you're offering them. So it's important to know your products and services. Just the approach though. I just can't figure out how to do that as I said I am no expert in this one.
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    • Profile picture of the author BudaBrit
      Originally Posted by XenG View Post

      This got me thinking. I better start figuring out what makes me special. Marketing is quite difficult for the inexperience just as myself. I think this has to do with the ability to convince people to want what you're offering them. So it's important to know your products and services. Just the approach though. I just can't figure out how to do that as I said I am no expert in this one.
      Xen, you don't need much in the way of marketing know how to make yourself special. You need self belief and determination.

      There's no technique available for this. No matter how much advice guru's can give it's still up to you.

      The No.1 way to succeed at ANYTHING in life, be it marketing, football, painting or music is hard work.

      Put in the time on yourself. On your product. On your audience. You'lll reap the benefits afterwards.

      There's no quick fix to life.
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  • Profile picture of the author T086
    My mom says that im special and they put me in a special class at school
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  • Profile picture of the author Heart Cardio
    I agree that you have to know what makes you special at what you do. If you can not answer it, or do not know, how is anyone to take you seriously? You have to know what makes you do what you do well.

    I feel that once everyone finds out what makes them special, they are able to see their own worth much more.
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