Is there really still money to be made in Internet Marketing?

57 replies
I looked at the Offline Forums for a bit and got quite into that, the reason I lied it was because there was a lot less competition than online and a lot more chance of making money.

Do you honestly think there is still room for someone to start up in internet marketing with a fair amount of money to start them off?
#internet #made #marketing #money
  • Profile picture of the author butters
    Originally Posted by timgreen View Post

    I looked at the Offline Forums for a bit and got quite into that, the reason I lied it was because there was a lot less competition than online and a lot more chance of making money.

    Do you honestly think there is still room for someone to start up in internet marketing with a fair amount of money to start them off?
    Of course... There are new websites coming online everyday, no not all of them will be profitable but some will. People will invest in websites because of their ability to reach a wide audience, so, of course people can make money online. You just got to be dedicated, put the time and effort in and you will succeed.
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    • Profile picture of the author timgreen
      Originally Posted by butters View Post

      Of course... There are new websites coming online everyday, no not all of them will be profitable but some will. People will invest in websites because of their ability to reach a wide audience, so, of course people can make money online. You just got to be dedicated, put the time and effort in and you will succeed.
      I understand that, but there must come a time where all niches are saturated, do you not think that time is now?

      If not where do you think the most opportunity lies?
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by timgreen View Post

        there must come a time where all niches are saturated
        Do you honestly believe that?

        What proportion of US households owns one or more TV sets? Do you think the "TV set market" is saturated, or will many millions of them be sold this year, next year and the year after?

        Do you think there'll be 100+ new niches over the next year or two, that don't even exist (or barely exist) right now?

        How many more hundreds of millions of people do you think will be internet users in 2017/8 than in 2012/3?

        Internet marketing is still in its infancy.
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      • Profile picture of the author butters
        Originally Posted by timgreen View Post

        I understand that, but there must come a time where all niches are saturated, do you not think that time is now?

        If not where do you think the most opportunity lies?
        It doesn't matter if a market is saturated, if you know what your selling, know where your customers hang out, enthusiastic about what your selling then you will make money.

        Opportunity is everywhere, you just got to find it, it isn't about what niche is best, it is about what niche YOU can do best in. What I mean by this is, theres no point me saying that the weight loss niche is the best because you may know nothing about it. Go and do what you know, if you truly are passionate about it then you will beat most of the websites out there because you know about it, you know what people want to know and know where they are.
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        • Profile picture of the author tonyb23
          Originally Posted by butters View Post

          Opportunity is everywhere, you just got to find it, it isn't about what niche is best, it is about what niche YOU can do best in. What I mean by this is, theres no point me saying that the weight loss niche is the best because you may know nothing about it. Go and do what you know, if you truly are passionate about it then you will beat most of the websites out there because you know about it, you know what people want to know and know where they are.
          I completely disagree and this type of advice is something that messes with a ton of newbies in this game. Passion is not enough to see success. Loving what you do is not enough to see success. Sure, I could be super into whatever niche I'm in, but if I don't have a unique selling proposition and stick out of the market in some way, I ain't gonna make money. The customer doesn't care how much you love what you do... They care about how what's in it for them. And if you're product isn't differentiated in some positive way, there's not a good reason what in it for them. I think the proper formula should be...

          Passion + USP = Success
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          • Profile picture of the author butters
            Originally Posted by tonyb23 View Post

            I completely disagree and this type of advice is something that messes with a ton of newbies in this game. Passion is not enough to see success. Loving what you do is not enough to see success. Sure, I could be super into whatever niche I'm in, but if I don't have a unique selling proposition and stick out of the market in some way, I ain't gonna make money. The customer doesn't care how much you love what you do... They care about how what's in it for them. And if you're product isn't differentiated in some positive way, there's not a good reason what in it for them. I think the proper formula should be...

            Passion + USP = Success
            I never said passion was enough, passion is a good place to start though... This business is about creating system which work and can be repeated but to make them systems you first need to discover them. Lets face it, a newbies will find it a lot harder to market a washing machine, something they couldn't give a crap about over something they love to talk about. The reason why a newbie is given the advice of making something they love is to show them the ropes, to get their feet wet and to get them taking action. It isn't advice which is going to make them a load of money, it is advice to get them to teach themselves.
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  • Profile picture of the author ldiaz117
    No we are all just here for fun. lol
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  • Profile picture of the author Kim Phoenix
    You just need to find a need, and fill it, so my answer is, "yes." There's lot of poor businesses out there, and lots of great ones. You need to determine what makes your idea unique (your USP - Unique Selling Proposition), and then go from there.
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    • Profile picture of the author +newportone
      yes that is the best advice , find uniqueness

      it is key,

      Thanks
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  • Profile picture of the author TimK06
    Hi TimGreen! I hope all is well with you. Internet marketing doesn't appear to be going anywhere anytime soon.

    You can validate this information by simple using google keyword research and seeing how many people are searching for ways to do certain things on or offline.

    You can also use youtube searches to take it a step further. It's truly a simple concept. As long as there's a demand for something there will be no shortage of suppliers.

    Kind regards
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    • Profile picture of the author SEOexpertSEO
      Hello timgreen,

      [If not where do you think the most opportunity lies?]

      I suggest you stick with a niche/subject that you have a passion for.

      Having video on your website and doing social media integration (facebook, twitter, linkedin and youtube) seems like the way to go now. Email marketing works great too. Either way, it's important to focus on a "following" or "subscribers".
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  • Profile picture of the author Paul Gram
    There will ALWAYS be money to be made online. In fact, there are more and more opportunities every single day, not less.
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  • Profile picture of the author cindytsmile
    New niches appear everyday as new products and ideas are being developed. For example, Google glasses are just about to go public.. There will be lots of new niches spawned by virtual reality products. The world is always changing, and because of that, new niches are being formed every day.

    Here is a goofy hockey analogy for you. "Don't go for where the puck is, aim for where it is going to be."

    Look for new products, ideas and technologies and be the first one to rank for a brand new niche.

    Hope this helps!
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  • Profile picture of the author travlinguy
    Actually, Internet Marketing as we know it will be shut down in April. You heard it here first.
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    • Profile picture of the author cindytsmile
      Originally Posted by travlinguy View Post

      Actually, Internet Marketing as we know it will be shut down in April. You heard it here first.
      That is a bold statement! I am very curious what you mean by that. I am just about to take the plunge to become a full time copy writer. I'll be looking for clients here. Should I be re-thinking my strategy?
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      • Profile picture of the author cpkc
        Originally Posted by cindytsmile View Post

        That is a bold statement! I am very curious what you mean by that. I am just about to take the plunge to become a full time copy writer. I'll be looking for clients here. Should I be re-thinking my strategy?
        I'm fairly sure it was a joke.
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  • Profile picture of the author Rod Cortez
    Originally Posted by timgreen View Post

    I looked at the Offline Forums for a bit and got quite into that, the reason I lied it was because there was a lot less competition than online and a lot more chance of making money.

    Do you honestly think there is still room for someone to start up in internet marketing with a fair amount of money to start them off?
    Absolutely. In fact, I think there is far more opportunity today than any time in history.

    Bear in mind that "IM" is not limited to what you see here in this forum, it involves all of e-commerce.

    RoD
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  • Profile picture of the author jgant
    As far as I'm concerned, affiliate marketing is one of the greatest business opps in the 21st century (and that's just one form of making money online).

    There is and will be piles of money to be made. Piles and piles and piles of it. More and more people are buying online. More products roll out every day. New niches and trends emerge every day or week. More businesses run affiliate programs. It's more and more important for companies to market online and they need our help.

    It's nothing but a massive river of money and opportunity. As an industry and marketing professionals, we've barely scratched the surface. Moreover, we haven't even come close to tapping the untold river of money local referral marketing offers ... but this will change as more and more local businesses embrace online and need our help.

    I wake up every day grateful that I learned about affiliate marketing and that I "got it" conceptually right away. That's not to say I sky-rocketed to $10K per month over night ... but I realized the potential and I maintain the potential is absolutely awesome as long as people buy stuff online.
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  • Profile picture of the author Larry Leggett
    I agree with alexa. With the time, the market will be changing. There will be new niche on which people will start competing. All the niches can never be saturated 100%. There are some niche like "make money online", it is saturated and will become over saturated with time. But this is not the case for each and every niche.
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    • Profile picture of the author DeePower
      There are all sorts of ways to make money online, Internet marketing is just one facet. Affiliate sales is just selling someone else's product for a chunk of the change. That's been going on for decades. It used to be called commissioned sales.

      Find a problem/need in the market.
      Find a way to solve the problem.
      Tell people who have the problem you have the solution.
      And that's about it.
      Dee
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  • Profile picture of the author roblawrence
    Internet marketing is NOT a business (unless you sell marketing services). Internet marketing is a WAY of doing business.

    The regular business rules still apply. You need a good product or service that people WANT to buy and a good way to REACH them at a reasonable PRICE-POINT. The Internet is just one of those ways.

    Imagine when the telegraph first came out. I'm sure there were ads in the local papers saying, "Make money on the telegraph". It's just absurd.

    People hear about other people "making money online" and they want an "Internet business", cause that's where the "money" is. What they forget is the person "making money online" is ACTUALLY SELLING SOMETHING SOMEBODY WANTS TO BUY.
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    • Profile picture of the author SteveSki
      Originally Posted by roblawrence View Post

      Internet marketing is NOT a business (unless you sell marketing services). Internet marketing is a WAY of doing business.

      The regular business rules still apply. You need a good product or service that people WANT to buy and a good way to REACH them at a reasonable PRICE-POINT. The Internet is just one of those ways.
      I have to agree...

      I produce Fantasy Portraits that people love... but due to all of the competition online I find it far easier to get noticed offline in my local market. Although I also do really great online with LivingSocial.

      People miss a lot of very profitable low hanging fruit by neglecting their local offline markets. There will always be great potential to succeed online but there's also a lot more competition online and greater opportunity to spin your wheels, get distracted and waste time.

      Cheers,
      Steve
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  • Profile picture of the author bsummers
    Definitely yes; people nowadays are getting technologically-dependent to the point that they're already too lazy to join the maddening crowd in supermarkets and malls, especially when the big sale comes, so why not take advantage of this phenomena while it still lasts and before it's too late? You'll never know, internet marketing might be the perfect niche for you.
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  • Profile picture of the author CDarklock
    Originally Posted by timgreen View Post

    Do you honestly think there is still room for someone to start up in business with a fair amount of money to start them off?
    Fixed that for you.

    Does the reframe answer your question?
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    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author TonyG23
    Of course there will always be ways to make money online if you put in the time and dedication. You need to be patient you won't get rich over night I promise that.
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  • Profile picture of the author MarcusJohnson
    Money and time isn't an issue as for my own opinion. So long as you have a goal and its achievable. Internet marketing is always a great investment you just have to be smart and have the passion to pursue in such field. Believe me it isn't easy at first but once you get the hang out of it you'll definitely love the game and its addicting. Additionally, internet marketing isn't really for everyone, as I've said its always about the passion and determination.
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  • Profile picture of the author Ashley Walker
    I understand that there is a lot of competition in certain niche such as weight loss, make money online, etc. but in the brighter side, there many many new niche emerge in this information era, new product to promote, and new way to do marketing. So, please consider this and set a goal for yourself, you will find it useful to motivate yourself rather than keep having negative thinking.
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  • Profile picture of the author Sara F
    of course there is still a lot of money can be gained by internet marketing. most of "big guy" from the company want to reach wider audience for the product, so they want to explore the internet and set a website for their product. this is our role to fill it, we can be affiliate and promote their product, we can also share our interest and hobby so we can get advertisement fee from our website.
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  • Profile picture of the author theory expert
    Banned
    I got lost on the saturation part. That's like asking do you think it is too late to get into the cocaine business with money to start up. SMH.

    Thanks for the entertainment.
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  • Profile picture of the author Vadimarket
    You do have a point tho. If everyone is going to be an internet marketer, who're gonna be the idiots to make the money out off?:confused:
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    • Profile picture of the author CDarklock
      Originally Posted by Vadimarket View Post

      You do have a point tho. If everyone is going to be an internet marketer, who're gonna be the idiots to make the money out off?:confused:
      Alan sells cars. Bob sells shoes. Chris sells groceries.

      Do Bob and Chris need a car?

      Do Alan and Chris need shoes?

      Do Alan and Bob need groceries?

      Are ANY of them idiots?

      If you think your customers have to be idiots to buy from you, you're selling something nobody in their right mind would buy. That makes you the idiot. And someone who isn't an idiot will sell you a report on "how to sell things you don't have to be an idiot to buy."

      And when you hold up your hand to say "but you're not really making any money up there, you're just shuffling it around" - bingo. You're starting to figure out how it all works.
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      "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author rmolina88
    There's no money left when I can finally talk to some random guy on the street about list building.
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    • Profile picture of the author theory expert
      Banned
      Originally Posted by rmolina88 View Post

      There's no money left when I can finally talk to some random guy on the street about list building.
      A running joke in hollywood is that the police pull over celebrities to hand them their manuscript.

      Can you imagine your mailman handing you his URL on a folded piece of paper telling you to check out his site, (he bought a business in a box), and, now he wants to JV with you to build a list. He notice you in your kitchen in your underwear on the computer :rolleyes:
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  • Profile picture of the author Cyber Star
    I know many people who ask this question among my peer work partner, they ask this because they never try it or fail because only giving half effort in doing it. Right now, I am making around hundreds of dollar every months by partnering up with Amazon affiliate team. They offer 6% commission rate of each product that I sell from my product review site using word press platform. I suggest you to keep trying.
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  • Profile picture of the author Vadimarket
    CDarklock

    Yes.. great idea. Comparing IM to basic human needs such as groceries, shoes etc.

    Let me give an you example. The WSO section on WF. We all know that most WSO products are crap. I mean. Make a 10000$/m just by paying 7$, 12$ 47$? People who buy these WSO's can be considered as idiots, even though it's not their fault, but still... And certainly, you can't call a WSO owner an idot, after all, he is the one with the money. So, using your example, no one wants to sell shoes or groceries, everyone wants to sell cars. Couse that's where the big money are at.

    In other words, who the hell would wanna buy some stupid e-book about puppy care from the internet, when you can easely download it at piratebay?

    Whenever one hears about IM, it wants to make big money, so it starts to do research and meeting all these Gurus, Pyramid schemes, WSOs, etc, that basically teach them that in order to make money, you need to fool idiots that they themselves use to be...

    PS. Don't take it out on me, It's not my fault that most "making money online" products are balls. I personally, sell nothing digital..
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    • Profile picture of the author CDarklock
      Originally Posted by Vadimarket View Post

      Yes.. great idea. Comparing IM to basic human needs such as groceries, shoes etc.
      Oh, I'm sorry. Let me rephrase.

      Alan sells websites. Bob sells graphics. Chris sells copywriting.

      Don't all three of these people need all three of these things?

      Let me give an you example. The WSO section on WF. We all know that most WSO products are crap.
      To paraphrase Theodore Sturgeon, 90% of the WSO forum is crap, but 90% of everything is crap.

      that basically teach them that in order to make money, you need to fool idiots that they themselves use to be...
      And here's the problem.

      See, I don't really find many people teaching this. I mostly find people complaining that people are teaching this. The major system I see taught goes like this:

      - You want to do something and you don't know how.
      - Go find out how. Read books. Search the web. Do research. Test.
      - Thanks to the internet, it will not take you long to learn what you want.
      - Now that you know how, lots of other people also want to know how.
      - Write down what you have learned and sell it to them.

      That system is taught by pretty much every product creator I know. I teach it. Dr. Ben Adkins teaches it. Don Wilson teaches it. Dennis Becker teaches it. Robert Kiyosaki teaches it. Matthew Lesko teaches it. Frank Kern teaches it. Jason Fladlien teaches it. Robert Plank teaches it. Seth Larrabee teaches it. Ryan Deiss teaches it. Lee McIntyre teaches it. Brendon Burchard teaches it. Omar Martin teaches it. John Thornhill teaches it. Tony Robbins teaches it. Hell, Richard Branson teaches it.

      Yes, that Richard Branson, the billionaire. With a B. He's not even in IM. But he still explicitly points out that it's trivial in the modern world to go out and learn something people want to know, write it down, then slap a price tag on it.

      There is nothing whatsoever in there about fooling anyone or selling to idiots. It is about performing a valuable service. If I spend four hours learning something, and you also want to learn it, would you rather spend the same four hours I did learning it... or pay me $7?

      I mean, you don't work for $1.75 an hour, do you? You don't have so much more time than money that you'd rather spend four hours researching than pay $7, right? Because if you spend nine minutes of your time to save a dollar, you're working for less than minimum wage.

      Paying the $7 is actually the smart decision. But that's not a system that results in products about how to make six figures in your underwear or thousands of dollars an hour. Those aren't created by this process.

      THOSE products are being "taught" by people like... you.

      People will read your little rant about what is being taught, and assume that you know what you are talking about. They will think you have bought a lot of these products with all your IM money that you make, and that you are an expert on all things IM.

      So when you say these things, they believe you. And they go do what you said everyone out there is teaching for $5 and $7.

      It's not my fault that most "making money online" products are balls.
      It kind of is.
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      "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author lucidbs
    Of course there's room to make money in IM. Just depends how persistence you are, how much time and budget you have until you see results.

    It's always easier to say, "I quit, it doesn't work." That's why those who stay will win.
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  • Profile picture of the author khooster1
    Why not.. There are WSO launches everyday..
    At least, there is a market providing products/services to newbies.
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  • Profile picture of the author JensSteyaert
    I think this is not a very well though out question. There are numerous countries in the world that are literally booming at the moment such as India, Indonesia, China etc..Millions of new people come online every day. How can something be saturated then?
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  • Profile picture of the author Barry Unruh
    How many insurance agents are in your city? Why is it that a new one can start tomorrow and become a big success if he has the right attitude, works hard, and is smart?

    How many real estate agents are their in your city? Why can a new agent start and become a big player in the community in their first or second year?

    How many restaurants are in your city? How often do you see a new one open and have big success?

    All of those markets are considered saturated, but people still jump into these mega-markets, compete, and make huge money. Yes, most of them fail.

    Internet marketing is not any different. You have to jump in, make a commitment, work your tail off, and compete. You will always find a high percentage of people who do not make a living off of it, but there will always be new faces rising to the challenge and succeeding.

    The real question is how bad do you want it?
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  • Profile picture of the author alinpion
    Originally Posted by timgreen View Post

    I looked at the Offline Forums for a bit and got quite into that, the reason I lied it was because there was a lot less competition than online and a lot more chance of making money.

    Do you honestly think there is still room for someone to start up in internet marketing with a fair amount of money to start them off?
    The problem is not: Is there really still money to be made in Internet Marketing?
    but How do I get in front of the other 10 guys that do the exact thing like me?

    If you figure that out then $$$$.

    Just think about the amount of people that use the internet and then ask yourself how can I take their money (legally).
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  • Profile picture of the author johnben1444
    So long as my Google keyword tool still shows me a decent amount of queries monthly than there is a huge chance for me to make money.

    And also so long as people uses computer/Internet connection there will continue to be online patronage, besides Internet eases lots of work than any other invention ever made.
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    • Profile picture of the author 4DayWeekend
      No - there is no money to be made on the Internet anymore. Each and everyone of the near 2.5 billion customers we have at our disposal are keeping their credit cards in their wallet...

      Before anyone jumps on me, I was being sarcastic.

      More and more people are embracing spending money on the Internet every day. 'Developing countries' are becoming more wealthy and in turn, your customer base is growing every day.

      Back in year 2000 there were 350 million Internet users and now there are 2.5 billion. That is a huge number of people to target with your products if you can access them.
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  • Profile picture of the author infoway
    Certainly there is still a lot of money that can be obtained by internet marketing. Be it interacting with friends, collecting information, watching movies, or earning money through online promotional campaigns, the internet has paved a whole lot of prospective for people. Internet is a virtual world with unlimited possibilities and options to look forward to. It is a fine source to make money through. Internet marketing is surely a very effective way in earning a handsome amount while sitting at home.
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  • Profile picture of the author Stuart Walker
    It's only just beginning. If the offline stuff interests you and you have some experience I wouldn't be so quick to give that up. It's still a totally untapped market. I read a report recently that said 40% of small companies in the US and 50% in the UK have absolutely no online presence. I don't think it's because they don't want any most of them either don't know how or have no time to sort it out....that's where you step in.

    I completely disagree and this type of advice is something that messes with a ton of newbies in this game. Passion is not enough to see success. Loving what you do is not enough to see success. Sure, I could be super into whatever niche I'm in, but if I don't have a unique selling proposition and stick out of the market in some way, I ain't gonna make money. The customer doesn't care how much you love what you do... They care about how what's in it for them. And if you're product isn't differentiated in some positive way, there's not a good reason what in it for them. I think the proper formula should be...
    The point is though that unless you're in that niche and know all about it it's difficult to see all the opportunities that exist for making money. The more your customer see's that you are knowledgeable and care about what you do the more likely they'll be to part with cash to buy something from you when you offer it. You often have to be 'knee deep' in the niche before you can really see the opportunities.
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  • Profile picture of the author impulse
    There will always be new methods. Online marketing will never be oversaturated.
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  • Profile picture of the author MisterMunch
    I think it was in the 1800's that someone said that there was no longer need for a patent office.

    "Mankind," he declared, "has already achieved all of which it is
    capable. There would be no more inventions requiring patents."

    Not much has been developed since the 1800's, execept maybe the iPhone.
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  • Profile picture of the author LexiB
    Internet MARKETING - No. There's no money to be made in that at all.

    Marketing is the act of getting attention. If all you do is plan on getting attention, you'll be broke.

    If you plan on running an internet based business where marketing online is one component of that business then yes, there's money to be made. But there are many other factors to a business than just marketing.
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  • Profile picture of the author CurtisSWN
    Not to be glib, but the only way to know is to give it an honest try. Otherwise you're just trying to "predict" if you'll be successful or not. The landscape changes constantly, but opportunities abound. The movers get them, the "thinkers" watch them pass by.
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    Simple Two Step Formula
    Earns Me Over $146.72 in 12 Hours. This is Weird, But it Works!
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  • Profile picture of the author RedShifted
    As long as basic ideas and concepts can still be improved, there will never truely be a thing like "oversaturation". Its really just our perception of things. Look at the energy drink market a few years before 4 hour energy came out. It was the era of ephedra + caffiene.

    The market seemed saturated, but there was still a major gap/need for a safe & effective energy drink. So 4 hour energy came along.

    Now, people will go back to assuming that the market is again saturated.

    But this is never really true. We become smarter, our needs become more refined, and people come along to fill those needs.

    Right now you have over 100 companies trying to pitch their new energy drink ideas to rich investors. Nobody knows about these products. But age old concepts can always be improved upon. Energy drinks can always be made better, so can tvs, your phones, your insurance, your health, your sex life etc etc. I'm not sure you can improve upon coke or pepsi lol, but I'm sure someone will try in the future... and potentially succeed.

    I think its more along the lines of "evolution". Evolution by itself helps create these gaps. Our society is always changing, things become cheaper, new ideas become more possible, gaps become wider, people try to fill those gaps, time passes, the gaps open up again.

    Over and over it never stops.
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  • Profile picture of the author Stuart Walker
    "Everything that can be invented has been invented." - Charles Holland Duell in 1898

    P.S.
    Before anyone pulls me up on that I know there's some debate about whether he did actually say that or something else that's been misinterpreted.
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    • Profile picture of the author John Sundloff
      This is the best time to be in internet marketing. Billions online and billions of people coming online. Best thing to do is educate yourself. Learn how to make webpages, make friends, build a marketing list.
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  • Profile picture of the author SuperDJ
    In 5-10 years time.

    Obtaining 100,000 unique visitors a month, will be the new 1,000 :p

    Internet Marketing was literally born yesterday - hasn't even come off of breast milk yet. :p
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  • Nope nothing to see here, internet days of riches are over, be on your way now!
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  • Profile picture of the author marketmongoose
    Of course there is, as a matter of fact there is a never ending opportunities in internet marketing. Yes, the competition is high and there are so many uncertainties. But once you've analyzed and know how this business goes. You've formulated a very effective action plan. Internet marketing will be a piece of cake.
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