I just got off an hour-long call with a singer for
an upcoming band. Through a friend of a friend
we met recently and had a great conversation
about marketing. I've seen him perform a few
times solo and with his band. Good stuff if
you're also into rock music.
Anyway, they are back from a national tour and
are in the recording studio right now working on
their 2nd album and want to do some big things
to build their fan base nationally.
They have a basic site to sell their merchandise
on, but most of their visitors are on MySpace.
We discussed quite a few ideas today and it got
At the basic level, it's like marketing anything
else online. You create the product (the songs),
build a fan base (customers) and market online
and off to drive people to your events (concerts).
So how could they "pre-launch" and do a cool
"product launch" for their new album to both
increase sales and drastically grow their
There are of course basic things they can
do on YouTube, MySpace, writing press releases,
etc. to drive traffic to a band's website.
Now let me ask you, what tips, ideas, etc.
would you have for a band to really get known
and have a huge launch for their album using
what we know works in Internet Marketing?
I'll be doing some brainstorming... I'd love to
help him; at the very least provide him with a
bunch of cool ideas. He's got one heck of a
story... one that I think is marketable and
one that would stand out in the rock world.
Any thoughts... ideas???