Webinar Sales
Hello everyone. So here's the deal, I run a niche real estate website and each month I try to get about 2 affiliate webinars out to my list of about 20,000. In the past I was seeing an average of about 10-12 sales per webinar at around a $1,000 price point per product with about 1,000 registrants and 50% attendance for those that registered.
Lately though I have not seen the same results, at least not on a consistent basis. Typically I would just attribute this to poor marketing and/or content. But truth be told I've really upped our content quality, blog posting frequency, list nurturing and soft sales. Also for the affiliate webinars I've transitioned from having webinars at a specific date/time to on demand, using a date when the webinar will be pulled for urgency.
Also what is odd is that I have been able to really improve registrations and attendance, substantially, maybe 100% increase, but have not seen a correlated sales increase.
Can anyone else comment on this? Anyone having a lot of success with webinars right now?
Lately though I have not seen the same results, at least not on a consistent basis. Typically I would just attribute this to poor marketing and/or content. But truth be told I've really upped our content quality, blog posting frequency, list nurturing and soft sales. Also for the affiliate webinars I've transitioned from having webinars at a specific date/time to on demand, using a date when the webinar will be pulled for urgency.
Also what is odd is that I have been able to really improve registrations and attendance, substantially, maybe 100% increase, but have not seen a correlated sales increase.
Can anyone else comment on this? Anyone having a lot of success with webinars right now?