How Can I Show Myself As The Authority In My Niche?

by James Liberty 16 replies
How can I show myself to be the authority
within my niche? What are some ways of
doing this?

Also, do you think that becoming involved
in a second or third niche can diminish your
appearance of authority in the first niche?
#main internet marketing discussion forum #authority #niche #show
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  • Profile picture of the author Terry Hatfield
    Hi,

    The best way to appear as an authority is to be in your customer's face.

    What I mean by that is whenever someone looks up something in the search engine about your niche you want pages, articles, etc. to pop up all over the search engines.

    When someone visits a forum about your niche you want them to see your post and that the people on the forum respect your opinions.

    When someone buys a product from someone else in your niche you want them to get a bonus with their purchase that is something you made and gave to the vendor to distribute as a bonus with their product.

    You want to write articles and do interviews and get them on other peoples sites in your niche.

    After people see you everywhere and your content is everywhere what you will find is people will start to quote you. Now your an authority.

    Terry
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    • Profile picture of the author JayXtreme
      Three steps to getting started as an authority in your niche:

      1. Plenty Of Research... You MUST become knowledgable enough to convey your information clearly.
      2. Create an interactive presence.. Blog, Lense, HubPages, newsletter etc.. they need to "feel" you in order for it to advance.. simply allowing them to be involved in what you are sharing.
      3. Get out there in the niche forums and provide like nothing else.. "push the FREE line" so to speak.. give, give and then give a little more..

      This should get you started..

      And as for you other question...I think if the niche's are closely connected then you may have issues with credibility...

      but remember.. you don't have to be be THE authority in a niche to make it work...

      Peace

      Jay
      Signature

      Bare Murkage.........

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  • Profile picture of the author chrisgarrett
    Originally Posted by James Legacy View Post

    How can I show myself to be the authority
    within my niche? What are some ways of
    doing this?

    Also, do you think that becoming involved
    in a second or third niche can diminish your
    appearance of authority in the first niche?
    Ooh, this question could have been designed for me, this is the stuff I teach folks, thanks!

    Main tips are to show confidence, value, empathy, expertise through your content.

    Give away knowledge, your best stuff.

    Use social proof everywhere.

    Also you are judged by the company you keep. Network and get endorsements from the names in your niche.

    Added: Forgot to answer the second question. Most of the time having a second niche will not impact your first niche because the audiences are different. If the audiences do overlap, find a way to connect the two (eg. with me it is business blogging primarily overlapping with internet marketing, but copywriting connects the two)
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    • Profile picture of the author indexphp
      Dude... just be better than everybody else and undercut your competition. I can assure you, the competition isn't nearly as bada$$ as people make it out to be.
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      • Profile picture of the author chrisgarrett
        Originally Posted by Garrett Aren View Post

        Dude... just be better than everybody else and undercut your competition. I can assure you, the competition isn't nearly as bada$$ as people make it out to be.
        If you mean by undercut that you reduce your prices then don't you think that HURTS your authority? And a price war tends to just damage everyone in the end.

        One of the benefits of authority is you can put your prices UP
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        • Profile picture of the author JayXtreme
          Originally Posted by chrisgarrett View Post

          One of the benefits of authority is you can put your prices UP
          VERY true Chris..

          Undercutting and pricewars are the reason that article marketing is so rapidly declining in value for most right now..

          Jay
          Signature

          Bare Murkage.........

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        • Profile picture of the author indexphp
          Originally Posted by chrisgarrett View Post

          If you mean by undercut that you reduce your prices then don't you think that HURTS your authority? And a price war tends to just damage everyone in the end.

          One of the benefits of authority is you can put your prices UP
          Actually, that is not what I am saying.

          I mean to say that you have to be the best; Go big or go home. Nobody is going to call it crap. You appear as an authority by PROVING IT.

          ...I think you get the idea.
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          • The only way you can be an authority is by having a solid foundation. That is, start with what you do best already. Your core competence defines your ability to be an authority.

            Then you do all the other stuff folks already told you to do. See above...
            Signature
            "The will to prepare to win is more important than the will to win." -- misquoting Coach Vince Lombardi
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            • Profile picture of the author lakshaybehl
              Valuable content is what you should be posting all over the internet (related to your niche.)
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              • Profile picture of the author richpeck
                To "appear" to be an authority, you've got to brand yourself to be one.

                Branding is basically the perception that people have of you and your business. This means that to brand yourself as an authority, you've got to just push out the image you want to be perceived as.

                To do that, you've just got to think about what an "authority" in the niche does and looks like - they push out some inspirational content, have plenty of high-end products and a professional and addictive appearence.

                Think about the "gurus" in this niche. They've branded themselves to be able to sell high ticket products by the truck-load simply because we don't see them as anything different.

                I mean - if you saw John Reese selling an ebook for $29.95 on "traffic generation", you'd think there was something wrong, wouldn't you?

                That's what you've got to do - brand yourself for the big time.
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  • Profile picture of the author SuzanneH
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