How to increase conversion of squeeze page? Need your advice

by konrud
14 replies
Hello friends. Now I'm testing a new squeeze page here (attention! it is not advertisement, I do not ask you to subscribe) with PPC network (7search.com) but the conversion rate is low.

Today 66 clicks (13 dollars) and only 15 subscribers. Also 5 subscribers have not confirmed yet.

I do not know what is the reason. Maybe I should tell something about myself or show screenshots or some video?

What need I do to improve this situation?
#advice #conversion #increase #page #squeeze
  • Profile picture of the author NewRiseDigital
    Just some quick feedback, your copy says everything it isn't, but doesn't say a lot about what it is. Looks quite spammy so you're probably not going to get a great deal of conversion but a heck a lot of bounce. Build up some trust here with video or some graphics at the very least.
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    • Profile picture of the author konrud
      Originally Posted by InternetBusinessKickStart View Post

      Just some quick feedback, your copy says everything it isn't, but doesn't say a lot about what it is. Looks quite spammy so you're probably not going to get a great deal of conversion but a heck a lot of bounce. Build up some trust here with video or some graphics at the very least.
      good advice, thank you
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    • Profile picture of the author quit9to5
      Originally Posted by InternetBusinessKickStart View Post

      Just some quick feedback, your copy says everything it isn't, but doesn't say a lot about what it is. Looks quite spammy so you're probably not going to get a great deal of conversion but a heck a lot of bounce. Build up some trust here with video or some graphics at the very least.
      I completely agree with InternetBusinessKickStart, from first look, I don't quite know exactly what I am potentially signing up for. I clearly understand what the offer is not, but not quite sure what it is or why I would should signup. A video could potentially bring in more signups, but as always, continue testing and see what sticks.
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  • Profile picture of the author justin482000
    that conversion rate is good, man

    I have campaign advertise on Bing.com, and the optin conversion is 10%, sometimes lower
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  • Profile picture of the author fatih bulut
    When i first advertized on 7search i spent $25, got 113 clicks and only 5-6 single optins.

    Your conversion rate seems to be fine but can be scaled.

    Put some flashing icons or pictures for example: arrows

    Use Exit Splash scripts... it is said to be a real deal in increasing conversions.
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  • Profile picture of the author Don Grace
    that's a 22% conversion which is average for a mediocre page that looks like everything else out there.

    needs an irresistible, "too stupid not to" offer to get exceptional results in a jaded market.

    consider this though, that's less than a buck per lead... if you know the lifetime customer value of your funnel that is dirt cheap. but i don't know the quality of 7search these days as i have not used them in years.
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  • Profile picture of the author GlenH
    Originally Posted by konrud View Post

    Hello friends. Now I'm testing a new squeeze page here (attention! it is not advertisement, I do not ask you to subscribe) with PPC network (7search.com) but the conversion rate is low.

    Today 66 clicks (13 dollars) and only 15 subscribers. Also 5 subscribers have not confirmed yet.

    I do not know what is the reason. Maybe I should tell something about myself or show screenshots or some video?

    What need I do to improve this situation?
    If you want to PM me, I can show you an example of a 'squeeze page' design / format I've been using for a couple for years that's been responsible for giving me initial optin rates of 52% to 78%
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  • Profile picture of the author wakey7
    My squeeze page also has a really high opt-in rate. I use a simple HTML page that explains exactly what the user will receive and how it can benefit them. Plus, the opt-in box should look good too.

    I don't think you have a bad design, but I agree with 'InternetBusinessKickStart' that it should focus more on what it is.

    Keep up the good work ma, keep on testing
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  • Profile picture of the author WillR
    Don't concentrate on just getting a high optin rate. Optin rates of 50%+ mean absolutely nothing if those people are not spending any money with you.

    Test the lifetime value of your optins not the optin rate.
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  • Profile picture of the author JasonBennet
    You will want to be clearer on what you are offering as I personally do not know what I will be getting if I join your list. You can also consider just collecting the email address as it will increase the opt in conversion. Once your opt in conversion is good, you will want to track the sales conversion of the product that you are promoting. Keep on testing and tweaking.
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  • Profile picture of the author TheSalesBooster
    Well first of all 7search traffic quality has been known to suck. So I saw your results and I thought it wasn't too bad, but then I saw your squeeze page...

    Talk about generalizing..

    Your squeeze page has no direction, details or emotional pull. It's BORING.

    Would you opt-in if you came across your own squeeze page?


    On a positive note your squeeze page design is great. It does exactly what it should do in drawing attention to your headline.

    Now if you put some effort into your headline and bullet points you could easily double or triple your opt-in rate.
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    • Profile picture of the author konrud
      Originally Posted by TheSalesBooster View Post

      Well first of all 7search traffic quality has been known to suck. So I saw your results and I thought it wasn't too bad, but then I saw your squeeze page...

      Talk about generalizing..

      Your squeeze page has no direction, details or emotional pull. It's BORING.

      Would you opt-in if you came across your own squeeze page?


      On a positive note your squeeze page design is great. It does exactly what it should do in drawing attention to your headline.

      Now if you put some effort into your headline and bullet points you could easily double or triple your opt-in rate.
      Good advice. So you think that design is good but I should edit headline and bullets? Just to change text?
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  • Profile picture of the author lucidbs
    I think you are doing decent with a typical optin page. It's clean and effective with targeted traffic. May be you can test more variables. like video, flashy headines, testimonials with pictures. etc.
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